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When Fashion Goes Green: From Recycled Luxury to Innovative Retro Outfits


H&M Conscious Exclusive collection, Kate Hudson and Stella McCartney

From recycled luxury to innovative retro outfits, fashion goes greener and designers surprise us with biodegradable denim and fruit leather bags!


From recycled luxury to innovative retro outfits, fashion goes greener and designers surprise us with biodegradable denim and fruit leather bags! Fashionable and sustainable. A current challenge boosting the fashion industry and its textile innovations, to reduce the sector’s impact on the environment. Organic clothing, recycled fabrics and biodegradable ones now appear on catwalks, among eco-friendly collections. Green is undoubtedly the new black!

Blue Jeans Turn Green British fashion designer Stella McCartney introduced biodegradable stretch denim soon on sale this very spring, created in collaboration with Milano-based enterprise Candiani. The fabric? A sustainable textile made from plant-based yarns, free from plastics. A denim revolution! In spring 2019, brand Tommy Hilfiger already innovated in the blue fabric universe, launching a range of jeans made of 100% recycled cotton. The production process of this denim is then using less water and less energy. And the American brand continues its sustainable innovations, now selling environment-friendly sneakers partly made from recycled apple fibre!


H&M Conscious Exclusive collection and Claudie Pierlot X Andrea Crews

Pineapple Leather and Grape Fabric French fashion house Claudie Pierlot collaborated with Parisian brand Andrea Crews to create an eco-friendly capsule collection for spring and summer 2020. Among six sustainable streetwear items, a futuristic bumbag. Its aspect is metallic, its leather exotic! This innovative material is actually composed of pineapple leaves, agricultural waste that would have been burnt otherwise. An alternative to the use of animal skins.

H&M has also launched a Conscious Exclusive collection for this current spring and summer. Inspired by the Golden Age of rail journeys and its elegant Train Bleu, a sleeper train which used to run from Calais in the north of France to the French Riviera during the twenties, its formula rhymes with cocktail dresses, glamorous one-shoulder top and retro swimsuits, but also Circulose®, Econyl®, RenuTM, and VegeaTM. Understand, a material produced from recycled textiles, regenerated nylon notably made from fishing nets, recycled polyester and finally vegan leather made from grape skins and stalks. An interesting mix of 1920s inspirations and modern fabrics!


Words by Alizée Mosconi

Graphics by Mehak Jotwani


#Fashion, #green, #FashionGoesGreen, #HM, #StellaMcCartney, #KateHudson, #ClaudiePierlot, #AndreaCrews, #sustainability, #sustainable

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