As we approach festival season, an unusual contender is getting involved – YouTube. The YouTube beauty community is undeniably one of the biggest on the platform. Megastars including Jeffree Star, Nicki Tutorials and James Charles have used it as their launchpad to become huge influences in the mainstream beauty sphere.
So, hosted by Derek Blasberg (the platform’s Head of Fashion and Beauty) The YouTube Beauty Festival will premier on our screens on the 14th of May. The virtual summit will include timely panel discussions and informative beauty segments, all with major celebrity guests and YouTube content creators alike.
What a lineup it is. The festival spotlights celebrity beauty brand owners like Miranda Kerr (Kora Organics), Jessica Alba (The Honest Company), Milly Bobby Brown (Florence by Mills) and Pharrell Williams (Humanrace). Although they will be chatting about generally entertaining and useful information, it will also include “important conversations about amplifying diversity and equality across the beauty landscape.”
Additionally, there is also a chance to tune in to segments such as Ask a Drag Queen with RuPaul’s Drag Race winners Bob the Drag Queen and Monet X Change, the Black Beauty Founder Roundtable with YouTube’s Head of Creators Chanel Tyler and Pharrell Glow, where the founder and musician Pharrell Williams reveals his secrets on how he stays so youthful. Speaking to People.com Blasberg explained:
‘One of the first people I thought of when we were coming up with concepts for this festival was Pharrell Williams. Have you seen recent pictures of this man? He has not aged a day in, like, three decades. What’s the secret to his glow? He agreed to go over his beauty routine with three of YouTube’s top beauty creators, Asia Jackson, Sylvia Gani, and Nailea.’
We’ve never heard a truer word. How has he achieved this Benjamin Button status? We will be tuning in to find out!
Words By Rosina Findlay