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Music

2 months ago, by Voir Editorial Team Is This What You Wanted? Is This What You Need?

2 months ago, by Voir Editorial Team

Is This What You Wanted? Is This What You Need?

Grammy nominated rapper, Latto, releases her third studio album Sugar Honey Iced Tea.

https://www.instagram.com/p/C-Ds7ehPzEC/

25-year-old, Clayton County dweller, Latto has recently become a house-hold name following her prestigious nominations, awards, and titles including the 2023 BET “Best Female Hip-Hip Artist” award and recent pair of Grammy Award nominations including ‘Best New Artist’ and “Best Melodic Rap Performance”. 

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Following her much-anticipated second studio album ‘777’, released in 2022 which saw Latto dip her toe into the pop scene, her single “Big Energy,” climbed to No. 3 on the Hot 100 and No. 1 on Pop Airplay. Following this success, Latto collaborated with BTS’ Jungkook for his single “Seven,” which became the first Hot 100 chart-topper for both art§ists and went on to win “Song of the Summer” at the 2023 MTV VMA Awards.

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Latto then solidified her legacy as the first ever female headliner of ATL’s Hot 107.9 Birthday Bash, and as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with her hit RIAA-certified 3x Platinum single “Big Energy”, effortlessly showing the world that this Georgia Peach is one to pick.

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Drawing keen inspiration from her Georgian roots, this southern belle is serving more than iced tea to her dedicated fans this summer. Her highly anticipated third studio album ‘Sugar Honey Iced Tea’ features 21 tracks of singles, “Big Mama,” “Sunday Service,” “Put It On Da Floor”, and remixes featuring other A-List Southern artists including Megan Thee Stallion, Ciara, Coco Jones, Young Nudy, Flo Milli, and Teezo Touchdown, and is proving to be the sweet refreshment we’re craving. Pulling from inspirations Mariah Carey, Beyoncé and Lil’ Kim but with her signature Southern hip-hop twist, Big Mama expertly presents a very feminine energy with a masculine sense of confidence, effortlessly producing a yin, yang effect to her music.

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But Latto’s artistic flair doesn’t stop there. Frequently showcasing striking reds, pinks, and patterns, Latto’s understanding of daring fashion and colour theory paints her Instagram as more of a gallery, allowing a visual extension of her art to run alongside her music career. Having also attended various fashion weeks over the years spanning New York, Milan, and Paris, Latto’s playful and sexy looks embrace a new, fun, and explorational phase in her career.

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Craving more? Excitingly, since concluding her special feature on Lizzo’s tour, Latto has teased an upcoming tour in her recent Billboard feature, and even hinted at her advocacy for affordable ticket prices, stating: “I want it to be an experience, but also affordable”, once again showcasing those sweet, Southern manners and genuine care for her fans.

With over one billion streams worldwide, a new album, and upcoming tour, Latto proves once again, there ain’t nothing like a Georgia girl.

Written By Isobel O’Connor

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