We are delighted to see Gucci’s approach to inclusivity in their recent beauty campaign with Vogue Italia. The beautiful Ellie Goldstein is the first Down Syndrome model to work with the brand, a great achievement for anyone trying to make their way in the world of fashion and beauty.
The model from Essex is represented by Zebedee Management, who shares that they are “passionate about redefining the perception of beauty, disability, and diversity”. As a result, Goldstein has been building a strong entry into the Industry having previously featured in campaigns with Nike, Superdrug, and Vodafone. At only 18-years old, and soon to be appearing on the pages of Vogue Italia, the model’s future is looking full of excitement and possibility.
Selected to model for the Brand via social media, Goldstein’s campaign centres on Gucci’s Mascara L’Obscur. Talking to the Independent, Creative Director Alessandro Michele reveals “I designed L’Obscur mascara for an authentic person who uses make-up to tell their story of freedom, in their way”. With an aura that radiates throughout the room, it seems Goldstein was the perfect fit to represent L’Obscur: a mascara that Gucci markets as one with “charm and mystery”. Captured in an embellished gold Gucci dress with subtle makeup and a radiant smile, Goldstein is a natural beauty that fulfills these qualities perfectly.
The Gucci Beauty Instagram page shared a picture from Goldstein’s photoshoot which according to the Independent was Gucci’s “biggest liked post EVER”. Amongst celebrities such as Harry Styles and Dakota Johnson which also feature on the page, Goldstein has claimed the spotlight. Thousands of supportive comments have been made on the post, many congratulating the diverse approach of the Brand along with the beauty of the model. It seems Gucci were right on time with the Campaign, embracing that refreshing and inclusive approach to beauty that we have all been waiting for.
At Voir we love to see women embracing their power with confidence and individuality and Ellie Goldstein is a perfect Ambassador. Posting a headshot picture on her personal Instagram account captioned “Proud of being me”, we see a young woman who is confident and beautiful in her own skin, something which we can all be inspired by. We are excited to see Goldstein taking the Industry by storm and will be looking out for her next campaign!
Words by Brooke Savino
Graphics by Georgia Walters