London’s beauty scene has a new hotspot, and naturally, Chanel is behind it.
Taking over the space outside Selfridges’ Duke Street entrance until June 29, the House has unveiled the Rouge Coco Kiosk — an immersive pop-up celebrating the arrival of its latest beauty obsession, Rouge Coco Hydra Gloss.
Designed as a glossy beauty pit stop in the heart of the city, the activation invites visitors to step inside Chanel’s world of colour, shine and effortless Parisian glamour. At the centre of it all is Rouge Coco Hydra Gloss, a new generation lip gloss available in 18 luminous shades that promises the kind of mirror-like finish beauty lovers dream about.
But this isn’t just another lip launch. Infused with camellia ceramides and Chanel’s Hydra Peptide Complex, the formula blends skincare with makeup, delivering long-lasting hydration alongside a glass-like shine that catches the light from every angle.
The experience itself is equally considered. Guests can sample refreshments inspired by the gloss collection while a curated soundtrack of summer favourites plays in the background, transforming a quick shopping trip into a moment of beauty escapism.
For collectors and Chanel devotees, there’s another reason to visit. The pop-up is also home to the debut issue of Coco Magazine, the brand’s limited-edition beauty publication. Available with eight collectible covers, the inaugural issue explores beauty through colour, creativity and self-expression, featuring original photography, editorials and playful interactive elements.
Open daily from 10am to 10pm and free to visit, the Rouge Coco Kiosk captures everything luxury beauty does best: an irresistible product launch, a touch of exclusivity and a reason to linger a little longer in one of London’s most iconic shopping destinations.
If summer beauty had an address right now, it would probably be outside Selfridges.
Images by Tiyasha Corea
