As we make our way into the Christmas period, here at Voir we think it is a perfect time to make a conscious effort to be kinder to our environment. We’ve all been there, manically buying a dress for a Christmas party, worn it once and never looked at it again. With so many of us doing this, the most wonderful time of the year has become a catalyst for harming our planet due to the unnecessary amount of waste and magnitude of items being bought. However, we now have the answer to being kind to the planet whilst looking and feeling glamorous over the festive period; Rental Fashion.
Rental fashion is a simple process, which puts you in the driving seat to make a difference to our environment and industry. The service of rental fashion allows you to rent outfits for a certain amount of time, whether it be dressing up for a special occasion or looking smart for a job interview. To help you out with choosing which rental service to use, we have compiled a list of our favourites:
Fashion that is kind to the planet doesn’t get much better than Rotaro, as they intend to plant a tree with every order! The site gives you access to a multitude of world class designers, with some of the most on trend items we have seen from rental sites. The process of renting from Rotaro is just as easy as purchasing an item from a fast fashion site, with guaranteed free returns and no deposit necessary. Rotaro also offers next day delivery all whilst travelling carbon neutral in reusable bags and boxes, perfect for anyone who leaves buying an outfit till the last minute.
Specialising in rentals for vintage designer jewellery, 4Element acquires some of the most unique designs available to rent. This includes the rental’s proud holding of Haute Couture designs, obtaining pieces from private collectors around the world. 4Element’s rental service is perfect for jewellery lovers, and anyone who wants to make a statement with one of a kind designs.
Founder Eshita Kabra-Davies kickstarted By Rotation after seeing first hand effects that fashion waste was having on her motherland Rajasthan, India. Her determination to counteract the environmental impacts of fashion has seen By Rotation transform into one of the most popular accessible and sustainable rental sites, gaining over 100K followers. The process of renting from By Rotation is all done in their app, ensuring that consumers have an easy 2 minute experience when lending or renting. The app is engaging to use, complete with style edits, size categories and trending brands, allowing you to see all the incredible outfits, accessories and jewellery available to you from the click of a button.
Front Row London
Branding themselves at the ‘Net-A-Porter of renting’ Front Row London operates as a luxury-on-loan site, giving renters access to high end luxurious designer items from up and coming brands or well established brands such as Dior, Alexander McQueen, Fendi and many more. With on site fashion edits consisting of wedding and night out looks, Front Row London makes itself the perfect candidate to use when in need of an occasion piece that you would probably only wear once.
If renting still doesn’t sound like your cup of tea, you can be sustainable when purchasing items through sites such as Cudoni. Launching in 2017, Cudoni is the UK’s only full service luxury resale platform. The site makes it easier than ever to access vintage items from some of the most luxurious and sought after brands, with jewellery, accessories, clothes and much more available to purchase second hand. On the flip side, if you’re reading this and thinking about that Gucci handbag you haven’t used in 10 years, you can resell your designer items through Cudoni’s simple and seamless service.
Words By Nadia Clasper
Photo Credit: 4Element