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3 years ago, by Voir Editorial Team The Notorious Nine: Behind the Tales of Extraordinary Achievement

3 years ago, by Voir Editorial Team

The Notorious Nine: Behind the Tales of Extraordinary Achievement

For you avid Voir Fashion followers who read the article “The Notorious Nine” in Issue 20 – Woman of Substance, here is a behind-the-scenes look at the thinking and inspiration that went into the story.

The Notorious Nine: Poster Cover Voir Fashion Magazine


It started with our very own copies of “Good Night Stories for Rebel Girls” by Elena Favilli and Francesca Cavallo and “Digit@l Girls – Risk Takers, Rule Breakers, Disrupters” by Marko MacPherson. Not only did they contain accounts of some of the most awe-inspiring achievements of women who have changed the world around them, they helped us to understand the level of their commitment, determination, obstacles, vision and dreams.

The Notorious Nine: Hedy Lamarr - Voir #20

The Voir Perspective

Putting a Voir perspective on this subject was never going to be easy, let alone shortlisting these extraordinary individuals down to a hand full. So, after several days reading and being humbled by the magnitude of their success, we decided to shortlist the hundreds down to nine. Nine accounts of women who we felt were beacons of inspiration to women today. Each had a story that we felt transcended stereotypes, ideals, the status quo and limitations.

The Movie Poster

These could not be just any nine, they had to be “The Notorious Nine”, grouped, and given their own introduction poster – like a Quentin Tarantino movie poster. The real challenge for us then lay in how to create bite-sized information with maximum impact.

The Notorious Nine: Tales of Extraordinary Achievement - Voir #20

The Album Cover

As artistic director, I looked at album cover art and decided that each woman would be portrayed as having her own kind of ‘greatest hits’ compilation. I wanted to get across the feeling that their one album showcased their greatest achievements in a succinct and witty way

The Notorious Nine: Pat McGrath - Voir #20
The Notorious Nine: Maria Callas - Voir #20
The Notorious Nine: Sophia Amoruso - Voir #20

The Selection

Ada Lovelace: A mathematician who was truly ahead of her time

Brenda Chapman: Reinvented the Princess from damsel to heroine

Maria Callas: From wartime poverty to becoming the most famous soprano in history

Michaela Deprince: From orphan with skin condition to lead ballerina with Dutch National Ballet at 18

Sophia Amoruso: College dropout who became one of Forbes’ richest self-made women

Nicole Warne: From adopted child to global fashion influencer with collaborations with Chanel, Dior and Qantas

Pat McGrath: From novice to the most influential makeup artist in the world

Misha Nonoo: Took fashion out of the hands of the elite and into the palms of the many

Hedy Lamarr: Film star by day, inventor of Wi-Fi, bluetooth and GPS by night.

The Notorious Nine: Ada Lovelace - Voir #20

Read the story in Voir Fashion here

The Notorious Nine: Misha Nonoo - Voir #20

The Notorious Nine: Nicole Warne - Voir #20

The Notorious Nine: Michaela Deprince - Voir #20

The Notorious Nine: Brenda Chapman - Voir #20


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