What makes Pat McGrath stand-out is the ‘OBSESSION. INSPIRATION. ADDICTION.’ which form her ‘guiding principles’ for her craft, not to mention her artistry.
By Hayley Barnes.
The name Pat McGrath is no ordinary name or makeup artist for that matter. She is considered one of the most sought-after makeup artists working today, proven through the fact that Maison Margiela works exclusively with her, and she has a career spanning over 2 decades. She has created some of the fashion world’s most decadent and elaborate beauty trends for the likes of Alexander McQueen, Dior and Givenchy. From looks that are subtly sublime to bejewelled overload, McGrath has totally transformed the world of fashion beauty. Think of any beauty trend in the past 20 years and the likelihood is that Pat McGrath is at the centre of them.
The past several years have seen the celebration of Pat McGrath’s standing as makeup mogul: in 2014 she became an MBE; 2017 she was named a recurring and contributing beauty editor at British Vogue; and earlier this year her company, Pat McGrath Labs, was announced to be a billion-dollar business, bringing in $60 million dollars in sales last year.
As Pat continues to flourish it is no wonder that some have come to question why the woman, who came from humble backgrounds without any professional makeup training, hasn’t featured on the cover of Forbes as their ‘self-made billionaire’.
What makes Pat McGrath stand-out is the ‘OBSESSION. INSPIRATION. ADDICTION.’ which form her ‘guiding principles’ for her craft, not to mention her artistry. Bringing her own unique twist to the world of beauty, by using her hands instead of brushes for example, McGrath says that she is always being inspired by the colours within the fabrics from the collections, and even the models themselves. As a teenager she was fascinated by cultural icons such as Boy George, Spandau Ballet, Blitz Kids and Marilyn who were all innovators of outlandish makeup looks which created their lasting identities.
It is clear that she takes inspiration from all genres of art, her website (Pat McGrath Labs) displays mood boards of her work alongside pop-art, photographic pieces and album covers, reflecting her philosophy. Her runway looks are certainly deserving of artistic appraisal and applaud like no other makeup artist, so it is only befitting that Voir takes a look back at her finest ‘collections’ and how she celebrates art.