Like any new product, it is important to do a patch test before trying it out, so be sure to apply a sample of the serum on your skin before you coat your lashes in any of the products listed. Some people can be allergic or sensitive to the products, which we don’t want to happen to any of you.  

So, if long lashes are what you are after at the start of this new year, then keep reading as we’ve included some of the most talked about products online below, along with testimonies from influencers who swear by them.  

Maybelline Lash Sensational Lash Serum  

The Maybelline Lash Sensational Serum is the leading lash serum right now for the wonders it does to our lashes. This product is probably the most talked about lash serum, and we can see why. Promoting lash growth in just four weeks of usage, this product has a lot to live up to. Online, TikTok users have nothing but good reviews for this serum, with people showing their lash transformation since using the product.  

The Maybelline Lash Sensational Serum includes arginine and provitamin B5 to help enrich your lashes and make them feel conditioned which helps them grow. This product boasts a 90% effective rate for its customers and is one that we would place bets on based on the amazing reviews it receives.  

£ 14.99

Maybelline Lash Sensational Mascara Serum

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RapidLash Eyelash Enhancing Serum  

Coming in at a close second, based on the time frame of seeing speedy results is Rapid Lash. This incredible serum promotes healthier and longer lashes in just 8 weeks, how insane! Packed with proteins and vitamins, this lash serum will be a game changer in your beauty routine for promoting long luscious lashes.  

88% of customers experienced a change in their lash texture and length after using this product so be sure that we’re going to be adding it to our shopping baskets asap.  

£ 40

RapidLash Eyelash Enhancing Serum

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Revitalash Advanced Eyelash Conditioner  

The Revitalash advanced eyelash conditioner is an award-winning lash treatment that helps with brittle lashes by making them nourished, and flexible to help promote growth. If you are on the lookout for glossy long lashes, then this product could really be the answer to your prayers.   

Reviews of this product suggest that when wearing mascara, you’ll look like you have falsies on! Any product that gives that illusion is worth a try. It is on the pricey side, so it may be a sting to the savings account, but we feel that it’s worth it for the results that people are saying they get from using this product. 

£ 89

Revitalash Advanced Eyelash Conditioner

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L’Oréal Paris Lash Serum  

The L’Oréal Paris Lash Serum is L’Oréal’s first lash-boosting serum and is clinically proven to boost lash growth and strength. Containing castor oil, vitamin B5, and hyaluronic acid, this serum has all the necessary properties that will help transform your lashes.  

Thanks to the ultra-soft serum brush, the serum glides onto your lashes effortlessly and makes the application process precise and simple. This product will help repair your lashes and help exaggerate your eyes when you wear mascara. How could we not love it?  

£ 14.99

L’Oreal Paris Clinically Proven Lash Serum

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Words By: Sophia-Fai Roche

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The post Dreaming of Longer Lashes, We’ve Got You! appeared first on Voir Fashion.

Elf

£ 9

Elf Hydrating Face Primer

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£ 5

Elf Monochromatic Multi Blush Stick

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£ 14

Elf Halo Glow Liquid Filter

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Elf is really an amazing brand; their products are spoken about very highly in the beauty world and we can see why. Their minimal packaging reminds us of nars which is an amazing high-end make-up line. Their appeal doesn’t just stop with the packaging, their Hydrating Face primer looks and feels expensive, as it transforms your face into a flawless and smooth texture ready for you to apply your make-up.  

The Elf Monochromatic Multi Stick is a multi-use stick that can be applied to your lips, eyes, and cheeks! This little wonder has a cream-to-powder texture and is lightweight in the formula so it is easily buildable depending on your preference. It produces a sun-kissed look and is undeniably gorgeous for any make-up look.  

NYX

£ 11

NYX Bare With Me Concealer Serum

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£ 12

NYX Shine Loud High Shine Lip Colour

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The NYX Professional Bare With Me Concealer Serum has been causing a storm online for how great the product is. This product provides 24-hour coverage and hydration and is 100% vegan. The product blends very nicely and provides perfect coverage.  

The Concealer serum isn’t the only NYX product that makes you feel spoilt, the Shine Loud High Shine Lip Colour is a lovely lipstick that has both a lip gloss on one side and a lip colour on the other, so whether you’re wanting a matte finish or something glossier, your needs can be met. This lipstick is non-transferable and long-lasting, so you won’t have to worry about constantly fixing your lips when you are out.  

L’Oréal 

£ 24.99

L’Oréal Paris 1.5% Hyaluronic Acid Revitalift Filler Serum

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L’Oréal is a brand that really makes you feel pampered and cared for, their extensive skincare and makeup range means there is always something for someone and the high-class presentation of their products makes them feel expensive and lavish. For skincare enthusiasts, the L’Oréal Paris Revitalise Hyaluronic Acid is a perfect product for those looking for a serum that will hydrate your skin and promote skin growth. This serum also reduces the appearance of fine lines and improves the overall texture of your skin, making it a must-have product in any skincare routine.  

Maybelline

£ 11.99

Maybelline Lash Sensational Sky High Mascara

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We couldn’t mention Maybelline without taking a moment to talk about their amazing Sky-High Mascara that blew up online when it was released for giving the effect of false eyelashes. This mascara was truly amazing and looked stunning on the eyes. It had a similar appearance to the Too Faced Better than Sex mascara and is famous online for being a great product. This mascara is a perfect fit and one that really does feel high-end due to how effective it is at making your eyelashes look so good. 

Milani

£ 11.75

Milani Baked Blush

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If you love blushes and enjoy a buildable but rich pigmented blush, then Milani’s Backed Blushes are perfect. These blushes give off a sheer shade of soft colour to your skin and have a silky application to them which makes them feel expensive and look incredible. These blushes look great on every skin tone and have an amazing glow about them. They give a dewy sun-kissed look that is to die for, so we just had to include them on our list.  

Colour Pop

£ 7.20

ColourPop Hedwig Super Shock Highlighter

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The ColourPop Super Shock Highlighters are a gorgeous set of shiny luminous highlighters that are weightless and buildable so perfect for people who like to have a blendable product. These highlighters are soft in texture and effortlessly blend into your make-up while providing you with an irresistible shine. They look and feel high-end as their pigmentation is of good quality, once you’ve tried them, you won’t ever put them down. 

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The post Our Favourite Brands That Feel Expensive But Have A Drugstore Price Tag appeared first on Voir Fashion.

The photos from the shoot were released yesterday, where you can see the pregnant star glowing, her brunette locks swept into a smooth ponytail that even Ariana Grande would be proud of. She joins the brand to help launch their Brave Together and Makeup Not Make Waste initiative in October, which aims to help those struggling with their mental health and focus on recycling more.

‘I’m so honored to now be a part of the Maybelline household and have the chance to work with a model that understands and encourages every part I stand for’ Leigh-Anne explained. She is the face for multiple makeup campaigns but is starting with the Nudes of New York palette and the Instant Eraser Eye concealer.  

£ 13

Maybelline Nudes Of New York Eyeshadow Palette

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£ 9

Maybelline New York Instant Age Rewind Concealer

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The news comes amidst the continuous success that Leigh-Anne has been having over the past couple of years. She’s also picked up a solo management deal, is an expectant mother, has a movie debut, and has starred in a critically praised documentary about race.

With her voice of change and courage, this is just one step forward in Leigh-Anne Pinnock’s reign.

Words by Rosina Findlay

The post Leigh-Anne Pinnock is the New Face of Maybelline appeared first on Voir Fashion.

Mascara has to be the holy grail of our makeup bags. We spend our lives on the lookout for the perfect one, and, even if we think we’ve found our desert island companion – eye and ears are always on the ground for the next viral lash booster.

Well, the search may be over. This drug store mascara comes in at under a tenner and promises to make even the shortest or most sparse lashes eyebrow skimming.

It’s none other than the Maybelline Lash Sensational Sky High Mascara. Promising ‘limitless length’ by using lengthening fibers and bamboo extract (you heard me) it gives us the build we crave without weighing our lashes down. A couple of coats will give you fun, flirty lashes and four coats will give you serious ‘my eyelashes could get caught in the wind and take me kite surfing’ energy.

This magic wand is also a backstage hero and celebrity favourite. The gorgeous Leigh Anne Pinnock from Little Mix wore it to The Brits earlier this week and it’s been endorsed by hundreds of beauty editors and happy shoppers alike. Now that mascara sales have seen a serious boom over the last year (since our faces are concealed in a shroud of mask-induced anonymity) it’s sold out 4 times over. Impressive.

So, if you’re looking for distinctly affordable full volume product that will become a key component in your everyday lineup, this one’s your gal.

£ 9.95

Maybelline Lash Sensational Sky High Mascara

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Words By Rosina Findlay

The post The £9.95 Celebrity Endorsed Mascara That’s Flying Off The Shelves appeared first on Voir Fashion.

Well before coronavirus turned our world upside down, foundation shopping (and shade matching) was a tricky business. Different finishes, strengths of pigment, and a kaleidoscope of undertones; getting it right can feel like a maze and It has been known to challenge casual buyers and make-up professionals alike. Even YouTube icon James Charles has admitted that he has battled to find a perfect foundation match.

Finding My PERFECT Foundation Match… Finally

Relying on online swatches for the likes of eyeshadow palettes and lipsticks is (for the most part) a safe gamble but traditionally foundation shopping requires a closer inspection in- store. We’ve all done the classic trick of applying a tester swatch and running out the store to quickly catch a view of the shade in natural lighting but in a post-coronavirus world, it seems make-up testers are set to become a thing of the past. The hygiene of beauty testers has frequently been called into question and parting with them IS in the interest of public health but now, how do we go about finding our perfect shade?

Voir has you covered. Here, our hours of scrolling and hauling our way through online retailers such as Cult Beauty and Beauty Bay have allowed us to achieve expert status in the online foundation shopping department and we have some hints and tips to share.

Identifying Undertones

‘Find your undertone’ is a phrase passed around a lot in the beauty world but let’s start by explaining what an undertone actually is. An undertone is a tone/colour that underlies your skin and there are three to choose from – warm (yellow and gold), cool (pink and blue), and neutral (a mix of both warm and cool). Knowing your undertone will make the whole process of online foundation shopping much easier and convenient, many brands indicate the undertones of a foundation within the shade name, typically represented by the first letter of the undertone – W, C, or N.

There are plenty of tricks to decode which undertone you personally have. A classic example is to take a glance at the colour of your veins. Experts suggest that blue-toned veins indicate a cool tone whereas green suggests a warmer tone. Similarly, trying on gold and silver jewellery can give a helpful insight into skin undertones. If you glow in gold, then you may sway towards a warm undertone or perhaps you shine in silver in which case, cooler tones could be your perfect match. Or maybe you love both (us too!), so neutral tones are your preference.

For the most part, a good bare-faced look in the mirror in natural lighting can offer a fair indication of what your undertone is but If in doubt, selecting a neutral shade is the safest bet for creating a well-matched base.

Selecting the Right Shade

Very fair, fair, light, light medium, medium, dark, very dark – feeling overwhelmed? It’s a lot simpler than it seems and far more obvious than deciphering undertones. These are the descriptors typically used by a wide range of make-up brands and luckily, once you crack which shade you are in one brand, it’s a safe conclusion that you’ll probably be the same in another.

Websites often offer a clear description of the shades and some have even introduced photos of models corresponding to each foundation colour which enables you to easily compare your own skin to a model of a similar shade; making colour matching almost as visual as being in the physical store.

Read Reviews

Never underestimate the importance of reading reviews from fellow shoppers. While many brands will claim their foundation is the key to achieving flawless skin, customer reviews allow us to see which products are really up to scratch away from the biases of Instagram advertisements and YouTube sponsorships.

Coverage, longevity and how it feels on the skin – these are all things that are commented on in reviews and they are important qualities worth investigating before committing to an online purchase. If you are sceptical of reviews on brand sites then there are online forums such as MakeupAlley which offer a wide range of honest and fair reviews.

Take a Brand Quiz

Luckily, many brands such as Too Faced, BareMinerals and Maybelline have noticed a rise in online foundation shopping and in turn, have created clever quizzes to match their potential customers to their perfect foundation. Answering just a handful of questions on their sites will help their algorithm suggest a good foundation for your skin type, desired coverage and the ideal shade for you too. How fancy?

Explore Findation

Findation.com is a project that launched in 2012 and it is taking all the hard work out of onlinefoundation matching. Utilising their enormous database of shades, Findation allows you to enter two foundation shades that you have used and loved before from a range of brands. From there, their clever search engine can curate a list of shades from other beauty brands of a similar tone and colour that are set to match you perfectly.

Words by Yasmin Norvill

Graphics by Frances Scott

The post No Testers? No Problem – A Guide to Online Foundation Shopping appeared first on Voir Fashion.

Finding that perfect foundation or blush shade is hard enough, and near impossible to do online. Leaving it a purchase almost everyone makes in-store. However, the days of swiping a product across the back of your hand may be behind us. Or at least for now. So, what exactly is going to be the ‘new normal’ when it comes to makeup shopping? Well, it’s safe to say, it won’t be the same as pre-pandemic.

From the 15th June, non-essential stores can begin the process of opening their doors; including 200 Boots stores and retailers such as SpaceNK, lush and department stores. While self-selection counters housing brands like Rimmel, Maybelline and L’Oreal were always accessible, high-end beauty counters will be opening up next week. However, there will be a few changes.

Beauty Testers

For those of us who are rather picky when it comes to makeup shopping, using testers are a perfect way around the struggle. Well, until things go back to normal, makeup, skincare and fragrance testers will be removed from the counters. Once they are back, they will only be provided by beauty advisors. I know, if choosing the right shade wasn’t hard already, it just became ten times worse.

Makeup Consultations

We all love going for a professional makeup consultation to top up our skills. Well, don’t be counting on one any time soon. Well, at least a proper one. Consultations will be contactless. Meaning a beauty advisor won’t be able to apply the makeup but can stand away wearing their PPE to offer tips and advice while you apply your own makeup. Not exactly the consultation we are all used to, right?

Virtual Try-On Experiences

You what? Well, essentially apps will be used that allow you to digitally try on everything from lipstick to lashes. It may not come with the same hands-on experience but will give you a good indication of what product suits you. We are really stepping into the 21st century here.

While, as a customer, you won’t need to wear any protective clothing, as expected beauty specialists will be wearing full PPE and will sterilize the store throughout the day. And get prepared to see a lot of hand gel and social distancing procedures around; if you haven’t noticed it already.

So, whether it’s grabbing your go-to concealer or spending too much cash on a shadow palette you never knew you needed, going on a guilt-free makeup spree just won’t feel the same. But it’s certain that retailers are doing all they can to keep everyone safe.

Words by Clare Stephenson

Graphics by Georgia Walters

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The post What to Expect as the New Normal When Makeup Shopping appeared first on Voir Fashion.

The humble tank top; the versatile sleeveless staple that can so effortlessly take us from the gym to the shops, to a night out (obviously with a wash and a few styling tweaks in-between- but you get the point!). In the current climate, shopping is now a distant happy, memory and nights out are the things of dreams.

Though many of the world’s dedicated lovers of fashion might currently be feeling slightly distraught; all this time to think about and plan outfits down to the very last detail – and literally NOWHERE to go. It shouldn’t stop us at least trying, even if it is only for a 20-minute chat with the head of the department. Which, at the minute, along with (if you’re feeling particularly extra) a boozy skype night with the girls, is the only thing we have to get vaguely somewhere close to dress for.

It seems almost pointless to don an outfit head to toe when from the waist down, you are invisible to those on the other end of the video call. Plus, no matter how much you live and breathe fashion, being at home for these extended periods of time, comfort is essential.

Queue the tank top. Saving the day yet again.

It is the perfect combination of comfort and potential to be styled up or down (depending on the recipient of the video call). Along with having the ability to be paired with PJ bottoms, joggers, gym leggings… pants –(they will literally never know).

No matter what variation of tank top you own, we have put together three looks that will take your top-half from 0-100 in a matter of minutes!

Look 1:

Corset: ASOS Kikiriki shell bust strapless crop top in white (£38)

Clips: Claires Matte Beaded Rectangle Clips (£6), Valet Studio Kelly tortoiseshell clips (£30)

Eyeliner: Maybelline Hyper Precise All Day Liner – Matte Black (£5.99)

Brow Product: Glossier Boy Brow (£14)

Nails: Essie Nail Color in ‘You Do Blue’ (£7.99)

Lips: Bobbi Brown Lip Color in ‘Salmon’ (£24.50)

Eye Shadow: DIOR Matte Long-Wear Professional Eyeshadow in ‘Celeste’ (£20.40)

Look 2:

Bralette: COGGLES Calvin Klein Women’s Triangle Unlined Bra – Black (£28)

Necklace: ASOS necklace with crystal link pendant and glam chain in gold tone (£12)

Earrings: Bershka Maxi hoop earrings with rhinestones (£7.99)

Nails: Nails Inc. Polish in ‘Neon Coral’ (£15)

Mascara: Too Faced Better Than Sex Waterproof Mascara, Black (£9)

Lashes: Ardell Professional Duralash Knot-Free Naturals Individual Lashes (£3.45)

Eye Shadow: MAC Eye shadow in shade ‘Sushi Flower’ (£15)

Lips: Pretty Little Thing Carmex Lip Balm (£3)

Look 3:

Headband: Slip Silk Knot Headband – Pink (£69)

Hoop Earrings: RegalRose Sterling Silver Medium Hoops (£16)

Mini Earrings: Astrid and Miyu Cartilage hoops

Pearls: ETSY mini pearls (£3.70)

Nails: Ebay Sophy Robson Set 24 Press On Nails (£2.99)

Eyeliner: Fenty Beauty Flypencil Longwear Pencil Eyeliner ($35)

Eye Shadow: MAC Eye Shadow in ‘Omega’ (£15)

Words and Edits by Ella Winfield

Cover by Katie Janes

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Whether you have a V day date or a Galentines date, you’re 100% going to need the perfect red lip… it’s basically the rule of Valentines.

The iconic red lip is known for making a person feel sexy and powerful… can’t find the right one? Well, we’ve written you a list of the most perfect red lipsticks ranging from high-end prices to drugstore gems.

From creams to mattes, we’ve got you covered to make those lips irresistible this Feb 14th.

Dior Rouge Lipstick ‘999’ £30

ICONIC. This stunning red came out in 1974 and was the first lipstick on the Dior runway; Does it get much more classic than that?!

Estēe Lauder Envy Lipstick ‘Rebellious Rose’ £27

So, this is the only lipstick which isn’t actually a classic red, it’s a rosey-pinky-red and is perfect if you’re a little scared of the ‘red red’ look, it’s a tad toned down. It’s a stunning long-lasting lipstick for a cream which means it won’t be too drying on the lips. Lauder’s #1 worldwide best-selling shade… try it to see why!

Givenchy Encre Interdite Lip Ink ‘Radical Red’ £26.50

This beauty is 24hr wear and won’t transfer (I feel like you literally can’t ask for more for a lippy on V Day… you know what I mean) and has a rich red-red intense colour to really make those lips pop and look irresistible.

Charlotte Tilbury Hollywood Lips Liquid Lipstick ‘Screen Siren’ £25

Not to mention CT is KILLING the industry right now, but her lipsticks are to-die-for. This non-crack formula is made with nourishing beeswax and is buildable enough to get that crisp perfect strong pigmentation lip. Not to mention it’s fade-proof… so those lips will keep your date intrigued all night, or your Galentine will be trying to sneak a try of it when you’re not looking.

MAC Retro Matte Lipstick ‘Ruby Woo’ £17.50

I mean we all know MAC is iconic for their lipsticks and the most iconic shade ‘Ruby Woo’. I’m telling you this red is s-t-u-n-n-ing. The colour payoff is so intense and gorgeous, no wonder it’s a worldwide bestseller.

Burt’s Bees Moisturising Lipstick ‘Scarlet Soaked’ £9.99

If you’re looking for more of a natural product this is the best shout for you. 100% natural and full of moisturising ingredients such as beeswax, moringa oil, raspberry seed oil and vitamin E. There is no chance of dry lips after putting this on let me assure you! It is more of a sheer formula, but you can build it up a tad to add colour.

Revlon Super Lustrous Cream Lipstick ‘Fire and Ice’ £7.99

Again ICONIC. This lipstick was first introduced in 1952, and 68 years on it’s still a bestseller! In all fairness, it probably is more suited to a fairer complexion, but man is this glossy for a cream formula.

Maybelline Color Sensational ‘Ruby For Me’ £6.99

Now, in my opinion, this is probably all round the best choice here. Not only does this lipstick include honey nectar which leaves such a sensuous finish, but it was tested and proved to work on 50 different skin tones! So you just know it will look sickening on you.

NYX Soft Matte Lip Cream ‘Amsterdam’ £6

So, I have always been a huge fan of NYX lips; the price is insane and the product really compares to the higher end brands. This is just another example, a velvety smooth lightweight and creamy formula with a stunning colour…no wonder it’s such a fan fav.

E.L.F Matte Lip Color ‘Rich Red’ £4.50

I mean for £4.50 you really don’t have an excuse to not try this one out! I’ve spent more on freaking chocolate bars. Not only is it cheap as chips, but it includes vitamins A, C and E which is going to give you a healthy moisturised matte lip. It’s also super easy to apply as it’s basically a small crayon applicator.

Better get down there and grab what you have your eyes on before they’re gone! This totally proves that you do not need to splash out for a good lip product (although luxury is luxury right..?).

Words by Sophie Smiler

Graphics by Araceli Alonso

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The post The 10 Shades of Red You Need to Know About appeared first on Voir Fashion.

The cold nip of winter is closing in on us and with all those presents to buy, outdoor Christmas markets and festive parties to get to, the last thing you want to be worrying about when getting ready is your skin. The sudden change in temperature can cause skin to become dry and cracked which is completely normal, but to give you one less thing to worry about, we’re recommending the best health and beauty products to help maintain hydrated skin.

Kiehl’s Ultra Facial Cream 50ml – £24.50

This little pot of wonder is favoured by the the most daring of explorers who face the temperatures of the poles and hikes of Everest. It’s perfect for retaining moisture within the skin all day long whilst also soothing and softening at the same time. I’ll take a dozen thank you!

Lush Magical Moringa Primer 55g – £25.95

This all natural ingredient primer is perfect for applying to the skin after moisturising. As well as leaving your skin silky smooth it will also help to keep foundation in place, perfect against the harsh winter weather. With ingredients such as Organic Rose Hip Oil, Organic Shea Butter and Argan Oil just to name a few, it also smells divine!

Bourjois Healthy Mix Serum Foundation 30ml – £10.99

A “vitamin-rich fruit therapy” formula that helps to perk up your skin by replenishing any tired, dry looking skin, creating a radiant and fresh look that lasts up to 16 hours! Party all night long we say!

Benefit Hydrating Tinted Lip Balms 3.0g – £15.50

These little balms have an amazing 2-in-1 effect that both hydrates and moisturises whilst tinting like a soft lipstick. No longer do we have to choose soothing our chapped lips over our fave lipstick, we can now have both! Woohoo! This cute little collection features 4 different colours, one of each please!

Maybelline Lash Sensational Mascara 9.5ml – £7.99

We’ve all been there, the winter cold has hit us hard and as well as our noses our eyes seem to have a mind of their own. People constantly ask if you’re okay as tears stream down your face taking your mascara with it! Nightmare.

Fear not! Maybelline’s Lash Sensational Mascara helps to define and add volume as well as being WATERPROOF! So you get the best of both, plump lashes that will stay like so until you say so!

Fenty Match Stix – £21

Rihanna’s Fenty Beauty range has taken off like a storm and we’re so excited to have an excuse to wear every colour of the Match Stix this festive season! Depending on your skin tone, 3 of these colours can act as highlighters, blushers and bronzers. With a beautiful soft shimmer, it’s the perfect product to add some insane sparkle to a natural makeup look or to add to an evening look. You better have some space in your make-up bag!

NYX Face & Body Glitter – £5.50

You didn’t think we’d forget the piece de resistance did you? GLITTER. And lots of it! This collection of NYX Face & Body Glitter comes in a mind-boggling range of colours, they’re prefect to add to eye make-up, highlight on the face and even to create a statement glitter lip. Pair them with the NYX Glitter Primer and get creative!

So say goodbye Ice Queen and say hello to Winter Goddess this festive season!

The post Winter-proof Your Face! appeared first on Voir Fashion.