There few beauty endeavours more frustrating than spending hours in the hairdressers only for your newly-tonged hair to fall flat the second you step out of the door.
Well, one of the world’s most influential hairstylists has let slip her secret for holding those curls – and it’s surprisingly simple.
That superstar is Jen Atkin – the ultimate modern entrepreneur. Founder of Ouai Haircare and Mane Addicts, she’s also a published author, has 2.3 million followers on Instagram that hang on her every word, and is LA’s star stylist. With her roster of celebrity clients including Chrissy Teigan, Gigi Hadid and the Kardashian clan it’s fair to say she knows a bit about hair.
So, Hailey Bieber has just dropped her newest youtube video introducing her dream team glam squad – stylist Maeve Reily, makeup artist Denika Bedrossian and of course, Jen Atkin. Working together to get Hailey red-carpet-ready in a 30 minute time crunch, the hair maestro gave her top tip for holding those curls in place all night.
“I’m actually doing an old 1950s hairdresser trick, and I put a little bit of sugar in with my water so that it helps to set the water as I’m blowing it out.”
That’s it! The revolutionary hair tip that’s been around for 70 years. How did we not know this beforehand? All you have to do is walk into your kitchen and add a sprinkling of sugar to a squirty bottle of water to prep the hair. It’s literally free.
Thank you to Hailey Bieber and her squad for the video, especially as after all that effort, she’s not going anywhere.
Words By Rosina Findlay