In an industry saturated with skincare routines and “clean girl” minimalism, Mienne has entered the chat like a late-night text you want to answer — equal parts seductive, subversive, and deeply sensory.
Their latest campaign isn’t fronted by the usual dewy-faced beauty influencers. Instead, Julia Fox, Parris Goebel, and Lola Leon (a.k.a. Lourdes, daughter of Madonna) are leading a movement in which skincare becomes sensuality, and desire is the moodboard.
Who Are the Miennes?
Julia Fox is the queen of unapologetic expression. Her energy is raw, unfiltered, and completely magnetic — the perfect visual to launch a brand that’s not afraid to ask: “What if skincare turned you on?”
Parris Goebel, the choreographer behind Rihanna’s Savage X Fenty shows, brings unmatched power and fluidity to the table. Her movements mirror Mienne’s product textures — silky, unapologetic, and body-celebrating.
Lola Leon — ethereal, edgy, and naturally rebellious — is the brand’s slow burn. With her gaze alone, she makes you believe that bodycare can be both ritual and rebellion.
Together, they form the new holy trinity of desire: beauty that feels, not just looks.
Skincare Meets Eroticism
Mienne’s product line is a luxe invitation to intimacy — with yourself, your lover, your mirror. Their tagline says it best:
“If skincare can turn you on, what else can?”
VOIR LOVES: Mienne Products to Know
The Sex Serum A cult hit already — it’s designed for sensation, not just hydration. Think of it as foreplay in a bottle.
Desire Body Cream Infused with aphrodisiac ingredients like ginger + maca — rich, whipped, and unapologetically indulgent.
Touch Massage Candle Melts into warm, skin-safe oil. Light it for the mood, pour it for the moment. Game changer.
Hydrating Mist Think: sensual reset between meetings, shoots, or lovers. Throw it in your bag. Keep it close.
Each product feels like it belongs on your vanity, your nightstand, and your private stories. That’s the point.
The Cultural Reframe
Mienne isn’t just selling skincare — it’s reframing sensuality. It says:
Erocticism is wellness
Skincare is a turn-on
A Womans body is a playground and a power centre
This is beauty for the bold. For those tired of shrinking to fit the trend, and ready to feel again — fully, deeply, deliciously.
Where to Shop
Available now at mienne.com, with prices ranging from $45–$85 USD. Go ahead — make skincare your kink.
