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2 months ago, by Voir Editorial Team Kim Petras Is The Newest Mac Viva Glam Ambassador

2 months ago, by Voir Editorial Team

Kim Petras Is The Newest Mac Viva Glam Ambassador

We are absolutely enamoured by the newest Mac Cosmetics campaign for their hit Viva Glam line featuring the iconic Kim Petras. The campaign was spearheaded by the incredibly talented photographer Jack Bridgeland, who’s become known in recent years for his incredible, creative and colourful work. Particularly *that* GQ photoshoot of Robert Pattinson.


Kim has been breaking down boundaries that have been built by society for transgender women since she won her first Grammy in 2023, alongside her co-winner Sam smith. Grammy viewers noticed she was wearing a very identifiable shade of red lipstick during the award show, specifically a Mac lipstick. And just over a year later she’s made the incredible move of becoming one of their brand ambassadors, and on the brands 30thbirthday.


The campaign depicts Petras in a billion-dollar dress, literally. In the first of the two main campaign images she was dressed in an oversized pink Billion-dollar bill. She wears her signature long blonde Barbie like locks and a Mac signature red lip.  In the second she is buried in a pile of the iconic bullet shaped Mac Viva Glam lipsticks.


The shoot was creative directed by Lele Julianna alongside a talented team of makeup artists and set designers including Gilbert Soliz, Hair by Iggy, Harry Lambert and Thosmas Bird. The extremely talented team pulled together to create this iconic campaign raising $520 Million, the highest achievement of the Viva Glam range to date, supporting communities affected by HIV and AIDS.


The initiative plans to broaden its focus and drive equality across four main areas: Sexual equality, gender equality, racial and environmental equality. The line-up of Iconic Viva Glam ambassadors goes back as far as 1994 including icons line Chloë Sevigny, Dita Von Teese, Fergie and Sia.

Written By Lauren Dickson


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