Photo Credits: @britishfashioncouncil Saul Nash
The British Fashion Council (BFC) has just announced its new long term partnership with 50:50 The Equality Project, launching during London Fashion Week (LFW), the partnership aims to positively impact representation throughout the industry.
50:50 The Equality Project is an initiative created by the BBC to monitor diversity within the media. Using a specific methodology that draws upon data, creativity, practicality and passion to shift representation within the media, the collective aims to create content that accurately reflects audiences, thus providing a more realistic picture of the world.
The partnership with the BFC particularly focuses on monitoring diversity across the fashion industry and encouraging cultural change that allows for the industry to become more inclusive. Designers participating in the LFW shows, such as Carlotta Barrera, Labrum, Roksanda and more, will be asked to collect data from their teams, including designers, models, hair and make-up, production, and communications. The data will reveal the level of diversity within the teams and can then be used as a benchmark, as well as a tool for tracking progress across the industry.
June Sarpong, Director of Creative Diversity BBC and Board Director BFC praised the BFC,
“for championing equity and inclusion within the fashion industry”.
As the BFC continues to work towards fighting prejudices and creating a more positive fashion industry, the partnership is the perfect way to accelerate action with a long-term objective plan to increase cultural diversity.
For more information on BFC’s Diversity, Equity and Inclusion, click here.
Words by Ella Citron-Thompkins
