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Art & Culture

8 months ago, by Voir Editorial Team Alicia Welcomes Us To The ‘KEYS’ Experience

8 months ago, by Voir Editorial Team

Alicia Welcomes Us To The ‘KEYS’ Experience

Alicia Keys is one of the greatest songwriters of our time, with 15 GRAMMY® Awards to her name and over 65 million records sold worldwide. Today, Alicia has invited us into her world through her inventive double album ‘KEYS’.

The album offers a dual, one-of-a-kind sonic experience. ‘The Originals’ version consists of thirteen brand new tracks that are quintessentially Alicia, representing her ingenious songwriting and sound which she is well known and loved for. ‘The Unlocked’ version offers a new side of Alicia, as she samples songs from ‘The Originals’ with the help of GRAMMY® Award-winning producer Mike WiLL Made-It for a fresh intriguing vibe, further exploring Alicia’s virtuosic musical abilities. 

Throughout both versions of the album, Alicia explores collaborations with a multitude of world-class talents. This includes; Khalid & Lucky Daye on “Come For Me” (Unlocked), Lil Wayne on “Nat King Cole” (Unlocked), Brandi Carlile on “Paper Flowers” (Originals), Pusha T on “Plentiful” (Originals) and Swae Lee on “LALA” (Unlocked). 

Speaking on the ‘KEYS’ Alicia said;

“This is my favourite project yet! It’s my lane and I’m driving in it. I love both sides – it’s like a Saturday and Sunday. You’re going to love this music!”

Alicia has released visualisers on Youtube for every album’s track, with the tracks ‘Best Of Me’ and ‘LALA’ coming with official music videos. Both songs are rich and irresistible, yet offer unique video concepts and sounds. 

Further allowing us to see her artistic vision, Alicia will take centre stage at the Expo 2020 Dubai UAE to perform in their Infinite Nights series, whilst appearing under the world’s largest 360-degree projection surface, the Al Wasl dome. This performance will see Alicia execute a medley of her biggest hits, celebrating 20 years of success, whilst also adding in some of her new material from ‘KEYS’. The performance will be available to livestream.

Prior to today’s release of ‘KEYS’, Alicia welcomed fans inside her world via the YouTube Originals four-part documentary series, “Noted: Alicia Keys The Untold Stories,” where she shared her journey from a vulnerable young star, to self-empowered woman, musician and mother. The series is available to watch exclusively on YouTube. 

As if she hadn’t already spoilt fans enough, Alicia has also announced that she will be embarking on a world tour in 2022, commencing in June in the UK. Tickets are available now!

Words By Nadia Clasper

Photo Credit; Alicia Keys Instagram


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