Prada Holiday 2025 — A Winter’s Tale on Wheels

Prada’s campaign takes us on a winter road‑trip, five protagonists riding through snowy forests in a
cinematic short directed by Glen Luchford. With Maya Hawke, Damson Idris, Letitia Wright, and
more, the campaign is pure movement, a convoy of light through dusk. Prada’s official line: “a
winter archetype: rediscovery, return, and the joy of shared stories.” The visuals (vehicles cutting
through ice‑blue terrain, knitwear layered under leather trenches, warm candle‑light against frost)
call not only for purchase, but recollection.

Mulberry Holiday 2025 — “Here We Go Round the Mulberry Tree”

Rooted in British heritage, Mulberry’s festive campaign is an evocation of gathering. Friends
beneath a Mulberry tree gather, exchange bags like keepsakes, and the narrative arcs through
folktale‑like friendship. There is charm in the details: Penelope Tree, Cora Corré, a softly lit
banquet table, the Mini Heritage Bayswater bag passed between hands. For fashion that values
context, this campaign offers nostalgia. It is not retro stylings, but memory‑spun accessories. It is a
luxury as heirloom and tokens of traditions.

Coach Holiday 2025 — “The Gift for New Adventures”

Coach turns the season into motion: ambassadors Elle Fanning, Charles Melton, Kōki, SOYEON,
Griff and Ravyn Lenae in a campaign that redefines gifting. “For us, gifting isn’t just about giving
something beautiful — it’s about inspiring someone to take the next step in their own story,” says
Joon Silverstein, Coach’s Chief Marketing Officer. The Tabby bag, the Empire silhouette, and the
Brooklyn pop‑up leather piece do not pose as trophies. They are companions in new chapters. In a
world that treats luxury as status, Coach frames it as a curated journey.

Boss Holiday 2025 — Gilded Gifts & Quiet Power

Boss takes the holiday luxury story into a golden place: structured silhouette meets gift‑wrapped
mythology. When fashion becomes the setting for a story rather than just a display, Boss enters the
room. It is polished, architectural, and assertive. It echoes the mood of modern luxury women who
see every outfit as a possibility

Gucci Gift 2025 — Four Acts of Festive Travel & Legacy

Gucci’s holiday campaign unfolds like a mini‑series: across continents, across generations.
Sabato De Sarno imagines legacy in motion. Solange and Tina Knowles appear, Florence appears,
afar from the simple tree and bauble. It’s a luxury story told in timelines and destinations.

Tommy Hilfiger Holiday 2025 — Prep Redefined by Jisoo

K‑pop star Jisoo anchors the campaign, taking Tommy’s American‑heritage codes into a global
holiday. Varsity jackets, wide‑leg jeans, tailored bomber over a pleated miniskirt. It is a culture
mash‑up turned festive narrative. What was once preppy is now cross‑continent; what was once
collegiate is now couture.

Louis Vuitton Holiday 2025 — “Le Voyage des Lumières”

Louis Vuitton blends travel with festivity: a snow‑globe carousel, elegant trunks stacked like future
heirlooms, the horizon of light and luxury converging. The campaign spells journey the way
fragrance spells memory. For style lovers fully conscious of wardrobe as metaphor, this campaign
stands out not for what is worn, but why it is worn.

Max Mara Holiday 2025 — Quiet Camel, Winter Camel
Max Mara takes its staple camel‑toned coats and places them in a serene winter reverie.
Snow‑dusted landscapes, minimal embellishment, editorial pace. It is the luxury of restraint.
When less becomes loud, Max Mara’s storytelling speaks to those who dress once, well, and every
season.

Ferragamo Holiday 2025 — Gifts that Craft Legacy

Ferragamo’s campaign is about the art of gifting and dressing for the family frames in our lives.
Bags, shoes, and coats are each anchored in artisan craft and generational passage. It’s soft luxury
telling a lasting tale. For readers who make purchases with legacy in mind, Ferragamo’s holiday
narrative aligns.

Chanel “Winter Tale” Holiday Campaign — Elegance in White

Pastel snow‑walks, tweeds, delicate pearls. Luxury is a mood, not a moment. While slightly ahead
of the 2025 wave, its influence lingers and frames the season for those who favor subtlety.
This festive season it seems it is all about the memories, and making them in style. What all the
fashion campaigns seem to want to remind us is that, at the end of the day, all that matters is our
loved ones.

Words by Fabiana Gutierrez

The post 10 Fashion Campaigns That Will Instantly Put You in the Holiday Mood appeared first on Voir Fashion.

Pucci – Immersed In Very Vivva

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Introducing the new Pucci summer fashion campaign, showcasing the latest collection from Camille Miceli and featuring the stunning Vittoria Ceretti as the face of the campaign. Inspired by 70s shapes and patterns, the collection bursts with vibrant blues, purples, and greens evocative of summer skies and lush landscapes. The iconic Vivara print takes centre stage, reimagined as a geometric organic design that ties in elements of the earth. From swimwear to printed dresses, the Vivara print adds a touch of elegance to every outfit. Accessories like ‘yummy shoulder bag’ complement the collection, completing the look with effortless style and sophistication. Get ready to embrace the spirit of summer with Pucci’s latest campaign, embodied by the timeless beauty of Vittoria Ceretti. 

Metallics For Rabanne

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Introducing the new Rabanne summer fashion campaign, showcasing bold silhouettes and metallics that shimmer in gold and silver hues. From short, flowy metallic skirts to cropped tops, the collection exudes radiance. Featuring an iconic 1969 metallic bag, the campaign epitomizes the spirit of effortless glamour. Modelled by the stunning Mona Tougaard, the campaign invites you to embrace the allure of metallics and make a statement with every step. Get ready to shine bright this summer with Rabanne’s latest collection. 

‘Kendall & Friends’ – Tommy Hilfiger

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The new Tommy Hilfiger summer fashion campaign, featuring the iconic Kendall Jenner as the latest addition to the Tommy family. Titled ‘Kendall & Friends’, the campaign captures the essence of classic American style with a modern twist. Photographed by Renell Medrano, the campaign celebrates the brand’s heritage while embracing innovation and budding talent. From reimagined trench coats to versatile polo shirts, the Spring 2024 collection embodies Tommy Hilfiger’s timeless aesthetic with a contemporary edge. 

Classic trench coats are paired with laid-back fabric choices, while denim and sportswear receive an elevated touch in terms of styling. Additionally, stripes are reimaged in endless ways. The timeless polo shirt and polo dress are also reimaged, highlighting their versatility. 

Irina Shayk For Missoni

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The Missoni summer fashion campaign for Spring/Summer 2024, starring the captivating Irina Shayk. The campaign unveils a world of boundless possibilities as Irina is surrounded by mirrors, showcasing the collection’s intricate details from multiple perspectives. Each reflection captures the vibrant colours and patterns of the garments. The interplay of lights accentuates the textures and motifs, juxtaposing tradition with avant-garde elements. With shapes, fabrics, and colours exuding spontaneous sensuality, the campaign embodies the essence of joy within fashion. 

‘Heaven’ By Marc Jacobs

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The Marc Jacobs summer fashion campaign for Spring 2024 titled “Heaven by Marc Jacobs,” seamlessly blends contemporary style with nostalgic charm. Alongside returning musician Ice Spice and Hayley Williams, Solange captivates with her bold fashion statements and individuality.

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Photographed by Zamar Velez, the collection is a vibrant fusion of past and present, with each piece telling its unique story. From denim mini skirts to pastel-coloured printed dresses, the campaign embodies youthful rebellion and carefree confidence, inviting you to embrace your true self with every outfit. 

The New DGEyewear Campaign – Dolce & Gabbana

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Introducing the Dolce & Gabbana’s Summer Fashion Campaign for Spring Summer 2024, captured by renowned photographer Mert Alas and featuring the iconic American singer-songwriter Miley Cyrus and actor-model Matthew Noszka. Set against the backdrop of a Los Angeles studio, the campaign effortlessly embodies the allure of the “morning after,” blending glamour with audacity in a series of captivating images. From the ultra-feminine shapes of the DG Crystal collection adorned with crystals to the bold reinterpretations of the timeless DG Sharped sunglass line, each frame exudes strong personality and elegance. The DG Mirror Logo range offers statement-making style for men, while the DG Sharped unisex sunglass extends the collection’s allure with bold temples and vibrant colour options for a confident expression of individuality. 

‘Bou’ By Ganni

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GANNI unveils its Spring/Summer 2024 campaign, titled “Bou,” featuring Kai-Isaiah Jamal, Peng Chang, and Tess Carter, captured by photographer Charlotte Wales, and styled by Vanessa Reid. Against a muted backdrop, GANNI’s vibrant animal prints take centre stage, complemented by the dainty GANNI Bou bag showcased throughout the campaign. From figure-hugging leopard print dresses to colour-soaked carriers paired with denim jackets, the campaign exudes a playful yet sophisticated aesthetic. Models lounging on rounded beanbags and donning leather knee-length dresses, this captured the essence of GANNI’s unique style. 

The GAP Linen Collection Summer 2024 Campaign

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Gap’s Summer Fashion Campaign for Spring 2024 celebrates the vibrant spirit of fashion, music, and dance, with the Linen Collection serving as the focal point. GRAMMY Award-winning artist Tyla leads the charge, infusing the campaign with her distinctive style and authenticity. The Linen Collection takes centre stage, showcasing Gap’s iconic silhouettes crafted from signature linen for effortless style and comfort. From the Linen Cropped Boyfriend Shirt to the 365 Linen-Blend Trouser, each piece embodies the ethos of free-flowing movement and versatility. Styled with linen and linen-blend items, the campaign emphasises individuality and personal expression, encouraging wearers to embrace their unique style while staying comfortable and chic. 

Ferragamo SS24 Campaign: Embracing Elegance And Empowerment

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In Ferragamo’s Spring-Summer 2024 campaign, elegance intertwines with empowerment in a narrative celebrating femininity and individuality. Led by visionary Maximilian Davis, the campaign stars the ethereal Natalia Vodianova, captured through the lens of Italian artist Vanina Sorrenti. This collection harmonises cultural influences, inter-twining Caribbean laid-back allure with refined Italian simplicity against vibrant backdrops. Accessories, like the azure Hug bag and the modern cage heel, reflect Ferragamo’s blend of tradition and modernity. Natalia Vodianova’s presence embodies Ferragamo’s principles, reflecting empowerment in every image. 

Written By Gabriella Neocleous

The post The Most Captivating Spring/Summer 2024 Fashion Campaigns This Year appeared first on Voir Fashion.

N.Hoolywood, NIHL and Todd Snyder AW20 Collections

As men’s fashion week comes to an end here are some highlights from the different shows. From utilitarian by Todd Snyder, functional dysfunction and undermining traditions in NIHL to the Savile row tailoring back to basics by N.Hoolywood men’s fashion week managed to present diverse works.

Here are some of Voir’s favourite looks from New York Men’s Fashion Week AW20:

N. Hoolywood

N.Hoolywood NYC Men’s Fashion Week 2020 AW20 Collection

With dark colours and soft textures, Daisuke Obana goes back to basics with his recent collection for men’s fashion week. The collection represented his interpretation of formal wear at this point in time.

NIHL

NIHL NYC Men’s Fashion Week 2020 AW20 Collection

NIHL tackles and undermines tradition with their latest collection during men’s fashion week. From bright colours live florals to fringe and strappy costume like clothing. NIHL manages to bring out dysfunction and somehow a make it functional.

Todd Snyder

Todd Snyder NYC Men’s Fashion Week 2020 AW20 Collection

Todd Snyder presents utilitarian and the modern working man with male accessories. Todd Snyder modern man is equipped and ready for any situation.

As we admire all that men’s fashion week had to give. We can’t help but notice the absence from some of our top heads in menswear like Ralph Lauren, Tommy Hilfiger, Tom Ford and Jeremy Scott.

Words by Precious Njoki

Graphics by Séverine Denis-Lessard

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This January sees the launch of a brand new Netflix original series, Next In Fashion, a fashion competition reality show hosted by Queer Eye’s Tan France and the internet’s favourite fashion designer, Alexa Chung. From the recently released trailer, the show’s premise is shown to centre upon 18 experienced designers who will compete in various high-stakes challenges based on global trends and styles in order to secure the $250,000 prize money and an opportunity to debut a collection with luxury retailer, Net-a-Porter.

Consisting of 10 episodes, the show functions as Netflix’s first venture into fashion-focused programmes and similar to its predecessor, Project Runway, the contestants are far from being labelled as amateurs, with their wealth of experiences working for major brands, fashion houses and A-list celebrities. The show is thus filled with high-strung competition and promises a head-to-head combat of creative talents who are looking to break free from the shadowed corners of quiet innovation and move instead into the mainstream television limelight. Along with an impressive cast of guest judges, including designers Christopher Kane, Kerby Jean-Raymond and Tommy Hilfiger, as well as Hollywood stylist Elizabeth Stewart and Instagram’s director of fashion partnerships Eva Chen, another thing to look out for is the striking originality of each contestant’s design as they face a different challenge every episode, each one focusing on a particular trend or design style that has impacted the way the world dresses. France and Chung’s signature British humour is also bound to spice up the show with a number of bitingly satirical remarks, making Next In Fashion one exciting and colourfully dramatic show to watch out for.

Next In Fashion airs on Netflix from the 29th of January.

Words by Shir Ariya

Graphics by Katie Janes

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The post Want to Know What’s ‘Next In Fashion’? appeared first on Voir Fashion.

As the new decade began, hip-hop artists started expanding their style palette. While the 2000s were dominated by Tommy, Gucci and Versace, alternative brands such as YSL, Balenciaga, and Balmain were now the look. Not to mention the introduction of Bathing Ape which brought new vibrant colours to the forefront of hip-hop fashion; from yellow, orange to magenta and cyan. The combination of the new artistic generation and the ever-growing social media platforms created a vortex of unfiltered originality; the onus wasn’t on the high-end fashion shows to provide the youth with inspiration anymore. The biggest example of this unadulterated individuality; was the evolution of contemporary fashion and streetwear brand, HYPEBEAST. They immediately stole the hearts of not only streetwear admirers but high-end fashionistas too.

The most admirable trait of HYPEBEAST as a collective was the concept of combining new ideas with the feeling of sentimentality within the style. Not only implementing a variation of colours into hip-hop fashion but also bringing back larger sized clothes from the 90s. Baggy cargo trousers, XXX t-shirts and longlined tees established themselves as staples in the wardrobes of the youth, with brands such as North Face and Champion making a comeback. While these particular brands were out of style earlier in the decade, after dominating the streets during the 80s and 90s.

From jorts to snapbacks, to Champion x Bathing Ape ventures, the limits of streetwear holds no bounds. Rather than skinny jeans and cardigans; cropped trouser alongside a north face windbreaker was the wave; while still maintaining a sleek, but individualistic fit. While directness is the way to go in order to pull the HYPEBEAST look off, you must be prepared to stand out if necessary. We couldn’t escape the progression of stripes and dots along with the revival of army-esque ensembles with camouflage and floral.

One thing we can take from fashion trends of recent time is that a movement can end as quickly as it can start; there’s always a quicker route to the bottom when it comes to what’s hot or not. Everything from snapbacks, floral vests, longlined clothing, low waisted jeans and flared jeans, high tops, jorts (pretty much any default Coachella fit) its all come and gone, and come right back again. But as long as the youth continue to take inspiration from previous decades, a certain piece of clothing or accessory will never go out of style. Put your own unique foot forward, trust your gut — because trends were never created by thinking inside the box; they thrive off thinking decades into the future.

Words by Charlie Miller

Graphics by Katie Janes

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It’s the final day of Paris fashion week and we’ve gathered 21 standout looks from the most talked about shows so far. We’ve spotted a blast from the past collection at Tommy Hilfiger X Zendaya, a staple bucket hat trend at Dior and metallic oversized puffers at Off-White. At Alexander Mcqueen, ruched pink satin graced the runway and Balenciaga showed us all the blue fur coat we need to get our hands on this AW19 and of course, Chanel’s first show without Karl showcased logo knits, classic tweed and fluffy fits.

Tommy Hilfiger X Zendaya

Off White

Dior

Balmain

Balenciaga

Alexander McQueen

Chanel

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We have brands like Versace, Tommy Hilfiger and Louis Vuitton to thank for this vibrant return. On top of this the 90’s nostalgia period society is currently being engulfed by that has pushed Cher Horowitz, the protagonist of the iconic movie Clueless, back into fashion icon status. It’s no surprise then, that social media influencers and fashion fans alike are buying into the re-works of a classic print, and taking the trend status as an opportunity to pull their old Burberry trench coats from the back of the closet.

High street and online brands like Topshop/Topman, H&M, River Island, BooHoo and ASOS have given their own take on the trend, so you don’t have to break the bank in order to look chic in check. We’ve rounded up a few of our favourites that deserve a place in your winter wardrobe:

Animation: Simi Sahota

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The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger’s 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

The post IAMDDB Stars in Tommy Hilfiger 90s Throwback Campaign appeared first on Voir Fashion.