1. Christian Dior 2011 Fall Couture Show

At the Christian Dior 2011 Fall show, McGrath demonstrated her unique ability to create extravagant looks while stillmatching Dior’s overarching theme of celebrating ultra-femininity. The bedazzled look was sprawled all over Pinterest and other forms of social media.

_{^{(Photo Credits: Christian Dior Fall 2011)}}

2. Givenchy 2014 Spring Show

In McGrath’s work, we can how she utilises jewellery and accessories as makeup. We saw an incredible example of this during the Givenchy 2014 Spring show, where her models’ faces were completely covered in a dazzling bluemask with red lips. Their eyes were covered by mesh, making for a darker – almost haunting – look.

It seems McGrath works well with blue, as another one of her most influential makeup looks of all time featured this brilliant blue design running down one side of the model’s face. This abstract look accentuates all the higher pointson the model’s face using blue paint, resulting in a vibrant, lifted look.

_{^{(Photo Credits: Givenchy Spring Show 2014)}}

3. Rihanna – W Magazine September 2016

_{^{(Photo Credits: W Magazine September 2016)}}

McGrath also did Rihanna’s makeup for W Magazine’s September 2016 issue. The silver jewellery gave Rihanna’s skin a blueish tinge, while the exquisite gold ornament brightened her eye area, beautifully contrasting her brightred lip.

4. Versace Fall 2023

Versace’s 2023 show brought back ultra-bold eye makeup through thick black wings, topped with a blinding innercorner highlight. This striking look caught mass media attention and many influencers recreate this look in their own way. @jessiscg in TikTok went for a more subtle version of this look.

5. Schiaparelli Haute Couture Spring Summer 2023

McGrath was also behind the iconic Doja Cat look at this January’s Schiaparelli show. The look took 5 hours to complete as McGrath’s team hand-applied 30,000 Swarovski crystals to the rapper’s face, arms and head.

Beauty guru Anish Tamang recreated this stunning look in a video posted to his TikTok, pairing the makeup look withan all-black outfit, blazer and skirt combo.

While her makeup looks were show-stopping, her career doesn’t stop there. In 2015 she went on to launch Pat McGrath labs, boasting a range of base products, eyeshadow palettes, lipsticks and more. This luxury collection has been one of the best sellers at Selfridges since its launch.

Amanda Diaz showcased how effortlessly the Sublime Perfect Foundation blended into her skin.

£ 61

Pat McGrath Labs Sublime Perfection Foundation

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Malvina Isfan created a gorgeous neutral cut crease using the Moonlit Seduction Eyeshadow Palette.

£ 118

Pat McGrath Labs Mothership X: Moonlit Seduction eyeshadow palette

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Danielle Marcan used the Subversive palette to create a shimmer grunge-inspired look. The highly pigmented formulas gave her eyes an ethereal glow.

Ivelina Stepheanova gushed over the Lust Lip Gloss in a video posted to TikTok captioned “I was just blown away”. She tried out the shades Astral Moon Flower and Blitz Gold, both giving her lips a gorgeous iridescent shine.

£ 28

PAT MCGRATH LABS Lust Lip Gloss

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After looking at her exquisite makeup looks and luxury products, it becomes clear why she’s so highly regarded. McGrath is, and will continue to be, the mother of MUAs, and we can’t wait to see what she comes up with next.

_{Words by: Ayushi Nathwani}

^{Header Image: Givenchy Spring 2014, Versace Fall 2023, Pat McGrath}

The post Pat McGrath is One of The Most Influential People in Makeup and Here’s Why… appeared first on Voir Fashion.

If there is one beauty product we’ve seen a boom in popularity over the last year, it’s mascara. A beauty bag essential, even the most low-maintenance among us have it in their beauty kit – a good one is eye-opening, volumizing and makes them as stand out as possible. Eyes are, after all, the windows to the soul. 

Finding the perfect mascara can be a tad overwhelming, especially when you’re bombarded with drug store favourites and high-end classics. Do the expensive mascaras really work that much better than your average joe? Well, it depends on your personal preferences, your eyelash texture, and shape as well as aesthetics – one size certainly does not fit all. To help you narrow your hunt, we’ve rounded up what we think are the best mascaras at a variety of different factors and price points.

Maybelline Lash Sensational Sky High Mascara 

Within hours of its launch, this mascara had gone viral on TikTok and was near impossible to find for weeks after. People were baffled how much length it can add, with under 4 coats making even the most sparse lashes eyebrow skimming.

£ 9.95

Maybelline Lash Sensational Sky High Mascara

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Dior Pump ‘n Volume Mascara

If you’re in the market for XXL lashes you’ll love this reinvented formula. Give the flexible tube a squeeze to soften and load the wand with the ultra-volumizing product.

£ 29

Dior Pump ‘n’ Volume

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Benefit They’re Real

A classic since its 2011 launch, this award-winning mascara has a proven track record of delivering. The specially designed wand delivers super length, volume, and definition and the hyper-black formula keeps lashes looking thick.

£ 23.50

Benefit They’re Real! Beyond Mascara

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Kevyn Aucoin The Volume Mascara

Expect the best lashes of your life with this clever brush and effective formula. It even has nourishing jojoba oil and volume-building fibers for that extra Va Va Voom.

£ 22

Kevyn Aucoin The Volume Mascara Rich Pitch Black

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Pat McGrath Labs Dark Star Mascara

Excellent flutter factor. Lashes look thick, high-octane, and are buildable to up the drama.

£ 26

Pat McGrath Dark Star mascara

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L’Oreal Paris Air Volume Mega Mascara

Deeply affordable and giving the high-end mascaras a run for their money, this is an easy route to big volume.

£ 10.99

L’Oréal Paris Air Volume Mega Mascara

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Words By Rosina Findlay

The post Mascaras That Are Better Than Falsies appeared first on Voir Fashion.

The first comes from the Mothership herself, Pat McGrath. In what has to be the most sought-after launch in the history of rouge, she is finally releasing The Divine Blush Collection.

This will be the brand’s most requested release ever. Six years since the launch of the eponymous Pat McGrath Labs, it’s only now that the legendary makeup artist is gracing us with a collection of blushers that range from ‘skin perfecting’ demi matt to a ‘luminous satin-pearlized finish.’ In typical McGrath fashion, the packaging is stunning – with each coming in black-lacquered compacts with raised floral patterns pressed into the powder.

Described by the brand as ‘other worldly’ the collection will run alongside new products for the lips, eyes, and face. This will include a limited-edition Venus in Fleurs Luxe Quad, a new shade of MatteTrance Lipstick, a Divine Glow Highlighter, and two limited-edition shades of Lip Fetish: Divinyl Lip Shine.

There is no set date for the launch, but it is expected in late May. If you can’t wait to get your hands on it, join the Divine Blush Waitlist to be notified when they become available.

The second prestigious drop we are eagerly awaiting comes from another top global makeup force, Lisa Eldridge. She will shortly be launching her Seamless Skin Collection, which will consist of an ‘Elevated Glow Highlighter’ and an ‘Enlivening Blush.’

Unlike McGrath’s powder blush range, Eldridge’s‘ Enlivening Blush’ will be of a serum-like consistency and comes in a range of six shades. Speaking to Grazia Magazine, she compellingly admitted that the formula contains ‘diamond powder’ and has light-reflecting properties – ‘I like to think of these blushes as a real-life Paris filter swipe for skin’ she muses.

The Elevated Glow Highlighter can be used under or over makeup (or both!) for maximum radiance. We are SO excited to use both to have the summertime-ready flawless finish.  

We absolutely can’t wait to see what the rest of the year will bring. 

Words By Rosina Findlay

The post There Are Some Exciting New Beauty Launches Coming… appeared first on Voir Fashion.

The creative collaboration marks the first time the New York City museum has ever stocked beauty products in its gift shops. The exquisite makeup artist took inspiration from Renaissance and Baroque paintings when creating her new packaging.

She told WWD in an interview “For the Metropolitan Museum of Art to include makeup alongside some of the greatest masterworks of Western art is truly exceptional.” “True beauty is about confidence, individuality and character and we must continue to demand beauty icons who represent all cultures, genders, expressions of sexuality, religions and cultural beliefs.”

As well as cosmetics, the artist’s collaboration with The Met Collection will also include an exclusive line of merch. It includes limited-edition short-sleeve T-shirts for $62 and long-sleeve ones for $82, whilst being unisex clothing like her previous merch collection.

This collaboration is an opportunity for McGrath to celebrate her values of the diversity and creativity she has championed throughout her career. The collection features a new lip gloss shade titled “Aliengelic” which is a duochrome shade infused with pink pearl. Also, a special edition of the Mothership IV: Decadence Eyeshadow Palette which will retail for $125.

The Pat McGrath Labs x The Met collection will be available at the “Heavenly Bodies” exhibition store and online at Store.MetMuseum.org from the 8th May.

The post Renaissance Inspired Beauty: Pat McGrath Labs x The Met Collection appeared first on Voir Fashion.

1. Maison Martin Margiela

Skin was given a luminous glow and lips were painted an ultra-matt pink by Pat McGrath. Eugene Souleiman styled the hair, adorning it with accessories including feathers, netting and glitter paint.

2. Giorgio Armani

Linda Cantello used matt white powder on the tops of the cheekbones and below the eyebrows to create a bold black and white eye make-up look at Giorgio Armani. Roberta Bellazzi fitted models with choppy black wigs to complement this monochromatic look.

3. Chanel

At Chanel, Tom Pecheux created a bold beauty look: smoky blue eyeshadow was applied right up to the brows, peach blush accentuated the cheekbones, and a glossy pink-red lip completed the look.

In the hair department, Sam McKnight complemented the look with ponytails in slender plastic tubes, echoing many of the Chanel accessories. Simple and stylish.

4. Valentino

In a striking move, Pat McGrath applied fuchsia blush on the cheekbones, upwards to the side of the eyes and in front of the temples, in a fresh take on blush ‘draping’. Highlighter added the final iridescent effect. Guido Palau stylishly tucked the hair behind the ears in a centre parting to complement the look.

5. Marni

It was Pat McGrath again, this time creating the beauty look at Marni for Spring/Summer 18. She applied graphic blocks of colour to the eyelids in bold blue, green or turquoise to give a warrior feeling. Duffy kept the hair simple, choosing to give a wet-look, and slick it behind the models’ ears.

The post Get Ahead of the Curve: Spring ’18 Beauty Starts Here appeared first on Voir Fashion.

Inspiration

It started with our very own copies of “Good Night Stories for Rebel Girls” by Elena Favilli and Francesca Cavallo and “Digit@l Girls – Risk Takers, Rule Breakers, Disrupters” by Marko MacPherson. Not only did they contain accounts of some of the most awe-inspiring achievements of women who have changed the world around them, they helped us to understand the level of their commitment, determination, obstacles, vision and dreams.

The Voir Perspective

Putting a Voir perspective on this subject was never going to be easy, let alone shortlisting these extraordinary individuals down to a hand full. So, after several days reading and being humbled by the magnitude of their success, we decided to shortlist the hundreds down to nine. Nine accounts of women who we felt were beacons of inspiration to women today. Each had a story that we felt transcended stereotypes, ideals, the status quo and limitations.

The Movie Poster

These could not be just any nine, they had to be “The Notorious Nine”, grouped, and given their own introduction poster – like a Quentin Tarantino movie poster. The real challenge for us then lay in how to create bite-sized information with maximum impact.

The Album Cover

As artistic director, I looked at album cover art and decided that each woman would be portrayed as having her own kind of ‘greatest hits’ compilation. I wanted to get across the feeling that their one album showcased their greatest achievements in a succinct and witty way

The Selection

Ada Lovelace: A mathematician who was truly ahead of her time

Brenda Chapman: Reinvented the Princess from damsel to heroine

Maria Callas: From wartime poverty to becoming the most famous soprano in history

Michaela Deprince: From orphan with skin condition to lead ballerina with Dutch National Ballet at 18

Sophia Amoruso: College dropout who became one of Forbes’ richest self-made women

Nicole Warne: From adopted child to global fashion influencer with collaborations with Chanel, Dior and Qantas

Pat McGrath: From novice to the most influential makeup artist in the world

Misha Nonoo: Took fashion out of the hands of the elite and into the palms of the many

Hedy Lamarr: Film star by day, inventor of Wi-Fi, bluetooth and GPS by night.

Read the story in Voir Fashion here

The post The Notorious Nine: Behind the Tales of Extraordinary Achievement appeared first on Voir Fashion.