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5 days ago, by Voir Editorial Team The New Bluebella Pride Campaign: A Message For Equality, Inclusivity, And Diversity

5 days ago, by Voir Editorial Team

The New Bluebella Pride Campaign: A Message For Equality, Inclusivity, And Diversity

Lingerie brand Bluebella just launched a new limited-edition pride collection featuring Brooke Lynn Hytes and Vanessa Vanjie Mateo, originally from the cast of Ru Paul’s drag race. 

On the occasion of pride month this upcoming June, the brand created seven lingerie sets including lacey bras, knickers, and suspenders, in the colours of the Pride flag. Defying stereotypes, anyone can wear this lingerie which is a way to highlight self-confidence according to the brand. The visuals of the new collection offer a colourful universe, specific to the world of drag queens, which does not go unnoticed. “This rainbow-themed collection is all about loving and celebrating who you are” states the brand whose mission is to redefine sensuality with its lingerie and nightwear line. 

The brand wants to be committed to this cause,  as ten percent of the collection’s sales will be donated to OutRight Action International, supporting their vital work for LGBTIQ communities and ensuring the world is a safer place for LGBTIQ people. 

The brand shared on its Instagram account several backstage clips with the two flamboyant queens Brooke Lynn Hytes and Vanessa Vanjie Mateo, and also organized a giveaway for the event.

A successful campaign to empower LGBTIQ people across the world to be bold, fierce, and apologetically themselves.

Shop The Collection Here:

Words by Mélodie Bitala-Samba

Header Image: @Bluebella

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