Following successful editions in Tel Aviv, New York, Milan, and LA, Kornit Fashion Week lands in London. KFW explores how the rules for fashion and textiles are being rewritten – transforming an industry typically plagued by pollution and overproduction to one that is sustainable, on-demand, and where the only limit is one’s imagination. Packed with immersive runway events produced by world-renowned fashion icon, producer, and entrepreneur, Motty Reif, this three-day celebration featured inspirational fashion from top designers – with collections created in weeks, not months, using digital production – and where beauty is celebrated in all its guises, with no boundaries in terms of age, colour, size, gender, and sexuality.
The event started with an opening show by legendary Indian designer Manish Arora, in the Freemason’s Hall, Covent Garden.
The show celebrated fashion, futurism, and human diversity at its best, with incredible performances by vocalist and composer Bishi; ‘living sculpture’ Daniel Lismore; performance artists Is She Hungry, Charity Kase, Pandemonium, Michael Moon; and recording artist Virgin X.
Challenging the old ideals of beauty and fashion through a liberation of the senses, Arora explained that it wasn’t just one inspiration, but everything in his head after the show.
Legendary show producer Motty Reif adds “The reason why I started this project was to challenge and transform the old notions of beauty. For me, fashion is people in the grandest sense, so I wanted to celebrate beauty in all shapes, ages, genders, colours, and religions. It feels like a liberation from the old ideals.”
The show began and ended with a speech by Daniel Lismore, after which the audience was taken on a further exploration of the senses – this time into the metaverse via Oculus VR headsets.
An after-show party continued into the evening, with a DJ set by Georgie Bee and cocktails provided by Ciroc.
KORNIT Fashion Week is The “alternative fashion week” that sets an example of progress. It is a global innovation leader in FashionTech developing the technologies that fuel the on-demand manufacturing revolution and providing the fashion industry with a roadmap towards sustainability.
“The reason why I started this project was to challenge and transform the old notions of beauty. For me, fashion is people in the grandest sense, so I wanted to celebrate beauty in all shapes, ages, genders, colours, and religions. It feels like a liberation from the old ideals.” Adds legendary show producer Motty Reif.
“I’m all about colour and its uplifting effect on humanity – so what better way to celebrate the colors and beauty of the world than by bringing some of these incredible and diverse artists together, and then take them from our reality into the metaverse via an extraordinary VR experience.”, declared world celebrated designer Manish Arora.
Words By Mélodie Bitala-Samba
Photo Credit: Haydon Perrior
