Because in true Louis Vuitton fashion, even makeup isn’t just a product—it’s performance art.
When luxury needs a new playground, it calls on a visionary. Enter La Beauté Louis Vuitton, the house’s first-ever beauty line, helmed by Dame Pat McGrath. After decades of backstage wizardry and runway magic, she’s finally transporting that couture aura into lipsticks, balms, and eyeshadow palettes—and it’s nothing like a beauty drop you’ve seen before.
- Fifty-Five Shades of Intention
Not just a range, but a statement. 55 LV Rouge lipsticks—a nod to “LV” in Roman numerals—land in both satin and velvety matte finishes. Each shade was physically tested on every single hue McGrath could find, because “one nude fits all” doesn’t exist in her world. The result? A spectrum of possibilities for every skin tone and every mood.
- Luxury That Smells Like Yes
Lipsticks that scent as they swipe? Glamour, your move. McGrath collaborated with Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, to infuse lip formulas with jasmine, rose, and mimosa—while the lip balms whisper raspberry and mint. Yes, we will stop to inhale.
- Eyeshadow With an LV Twist
Meet LV Ombres: eight eyeshadow palettes designed to stun—matte, metallic, glitter, all wrapped in gel for insane shine. Formulated with squalane and camelina oil, they feel as indulgent as they look.
- Packaging That Pulls Power
Designed by Konstantin Grcic, these cases snap—and swirl shut with the satisfying finish of a turned trunk lock. Black, monogram-stamped, and refillable, they’re the smallest luxury collectible your vanity deserves.
- Trunks for Your Trunk
If one beauty item demands reverence, it gets its own mini-trunk (or vanity pouch, or brush case). Think archival, think objet d’art, think “I might actually carry this around, thank you very much.”
- A Beauty Line With Strategy
This isn’t just pretty packaging—it’s brand strategy. In a time of tepid foot traffic and shrinking revenues, La Beauté is Vuitton’s way of saying “luxury is still accessible.” And yes, $160 lipsticks and $250 palettes are still a step below the couture threshold.
Voir’s Lip Service
This launch is not about keeping up—it’s about being the standard. When Dame Pat McGrath meets Louis Vuitton, you don’t just buy beauty; you collect intention, excellence, and artistry. These products don’t just sit pretty—they command presence.
