Kylie Jenner is stepping fully into her high fashion era — and this time, it’s Miu Miu making it official. The beauty mogul and style icon stars in the brand’s newly unveiled Fall/Winter 2025 campaign, solidifying her place at the forefront of luxury fashion’s next wave.
While sister Kendall has graced Miu Miu runways in the past, this season sees Kylie claim the spotlight — joining an eclectic and powerful cast that includes musician Towa Bird, actors Lou Doillon, Rila Fukushima, Myha’la, model Yura Romaniuk, and rapper Cortisa Star.
Shot against a rich, silk-draped backdrop, the campaign explores themes of power, transformation, and duality — all told through the lens of Miu Miu’s FW25 collection. The designs play with curves and contrast: bias-cut skirts, shaping bras, and pointelle knits meet tailored menswear silhouettes and athletic-inspired layering.
The result? A celebration of the modern woman in all her complexity — soft pastels clashing with sharp tailoring, unexpected textures and prints coming together to rewrite the rules of elegance.
Jenner, who has been steadily building her fashion portfolio with campaigns for Acne Studios and Jean Paul Gaultier, as well as a viral runway moment for Coperni, continues to reframe her public persona as one of today’s most fashion-forward forces. Her alignment with Miu Miu? A bold, unmistakable step into icon territory.
Explore the campaign and collection at miumiu.com — and watch this space as Jenner’s fashion evolution continues to unfold.
