Karol G stars in Diesel’s Tropicoqueta-inspired campaign, wearing
a metallic orange top and signature Double D bag. Photo: Courtesy
of Diesel / Photography by Jean-Baptiste Mondino.
On October 29, Karol G officially took her place at fashion’s main table with the launch of her
capsule collection with Diesel, and it is everything we didn’t know we needed: tropical sensuality
meets European grit. Designed alongside Diesel’s Creative Director Glenn Martens, the nine-piece
drop translates the Colombian singer’s Tropicoqueta era into wearable art: a fusion of heat,
rebellion, and identity that feels like a love letter to the global Latin woman who owns her spotlight
rather than chasing it.
The partnership feels natural. Diesel has been slowly reclaiming its cultural relevance under
Martens, and Karol G embodies everything that makes the brand tick. It is loud, unapologetic, and
sexy in a knowing way. Together they created a collection that reimagines Diesel’s grunge-infused
denim through a lens of mar Caribe glamour. Think metallic swimwear, high-shine orange knit
dresses, lotus-print denim jackets, and the statement piece of the season: a “LATINA FOREVA” Tshirt
that might as well be a manifesto.
The visuals, shot in sun-drenched palettes that echo the Tropicoqueta album art, blur the line
between stagewear and streetwear. Karol herself wears the collection with a slick ponytail, gold
hoops, and the confidence of someone who has nothing left to prove. It is not costume; it is
declaration. And in an industry where female pop stars are often filtered into archetypes : “the
muse,” “the rebel,” “the bombshell”; Karol’s Diesel era feels refreshingly self-directed.
Beyond the aesthetics, this drop signals a strategic move from both sides. For Diesel, it is a chance
to deepen its connection with a new global market, Latin America, and a diaspora of fans who see
themselves reflected in Karol’s mix of softness and fire. For Karol G, it is more than merch. It is
cultural positioning, the moment she shifts from music icon to full-fledged fashion player. The kind
who can command both a stage and a runway.
Pieces range from the metallic one-piece swimsuit that’s practically made for Coachella 2026, to
lotus-printed denim that feels like a second skin. Every garment holds the same subtext: You can be
Karol G stars in Diesel’s Tropicoqueta-inspired campaign, wearing
a metallic orange top and signature Double D bag. Photo: Courtesy
of Diesel / Photography by Jean-Baptiste Mondino.
feminine and fierce; glitter doesn’t cancel grit. Even the accessories, a reworked Diesel “Double-D”
bag in chrome and pink lotus, whisper luxury without screaming trend.
Ultimately, Karol G x Diesel isn’t just a collaboration; it is a cultural crossover. A dialogue between
Medellín and Milan, nightlife and daylight, rhythm and rebellion. In an era where every celebrity
drop screams virality, this one hums authenticity. It is proof that when fashion and identity meet on
equal terms, the result is more than a capsule, it is a story worth wearing.
Words by Fabiana Gutierrez
