This Sunday, Balenciaga took the New York Stock Exchange for the Spring 2023 collection runway. This must be the most-awaited event in the fashion scene which was diffused live in Paris, NYC, Shanghai, and Tbilisi. After their previous show in Paris fashion week, which marked more than one, Balenciaga makes a sensational return in a confusing décor.
The rumors of the show’s location were in everyone mouth’s for a while. A few hints on Instagram have raised the anticipation in addition to the countdown posts of the event.
The event hosted special guests such as Marc Jacobs, Kanye West, Megan Thee Stallion, Pharell Williams, Offset, and Frank Ocean. Balenciaga’s show happened on the actual trading floor of the New York Stock Exchange with the ringing of the opening bell. Demna Gvasalia brought to the runway alien-like models with full-face latex coverings, oversized tracksuits, and exaggerated silhouettes in the middle of a futurist Wall Street. The show was the perfect occasion to display the new collaboration with Adidas which is now available on Balenciaga.com ranging pieces from socks and accessories to Leather jackets.
“I always wanted to use three stripes and the logo, to be very honest with you. As a seven-year-old kid, I had an Adidas tracksuit, and that was my biggest fashion moment when I was a child”Demna Gvasalia on Balenciaga X Adidas
This show was definitely a milestone event for the brand as it was Balenciaga’s first American show in 20 years, the last time Balenciaga showed in New York was in February 2003. An event that perfectly translates the boldness of the Georgian stylist, “New York, New York” was performed by Carey Mulligan in “Shame” movie and the show ended with New York Stock Exchange screens flickering.
Inside the temple of consumerism, Balenciaga has a clear message: money makes the world go round.
The brand also recently announced that they will begin to accept cryptocurrencies Bitcoin and Ethereum online and at select stores. Hurry, it is only available until May 29th!
Words By Melodie Bitala-Samba
Photo Credit: Demna Gvasalia Instagram