The Edit LDN has opened its new boutique in Harrods, finally making the high-end department store enter the limited-edition sneaker market. The 2,000 square foot space is located in the menswear hall on the second floor and offers a great choice of all the hottest and hardest-to-get pieces from brands such as Yeezy, Jordan, Off-White and Supreme collaborations.
Over the last few years, buying limited-collab sneakers and streetwear piece has become harder and harder every time. With people constantly buying and reselling, it’s practically impossible to walk into a store and cop the latest pair of Dunks or Jordans.
But, not anymore!
The Edit LDN x Harrods are now giving you the chance to shop all your favourite things in a physical store, without having to worry about being the first in line for online launches or queuing for hours and not finding your size.
Moses Rashid, founder and CEO of The Edit LDN clarified the intention and business goal behind the partnership: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world…Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service…Opening in Harrods is a logical next step as we bring our unique proposition to their customer base.”
Simon Longland, Head of Menswear at Harrods added “Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”
Considering the sneaker market is worth $6 billion a year and expected to reach 30 billion by 2030, The Edit LDN and Harrods have definitely made the right move. The soaring demand for these goods is off charts and will only continue to rise from now on, therefore partnerships such as this one can guarantee prosperous results.
Aside from all the economic benefits, this is extremely important for all the sneaker fans out there, precisely for female sneakerheads who wish to purchase things they wouldn’t normally have access to.
So, get your favourite pair of trainers on and go check out the new store!
Words by Alexandra Yassin
Header Photo Credits: The Edit LDN _ Harrods/ Harrods PR