Harrods continues its mission to spotlight the future of fashion by renewing its landmark collaboration with Fashion Trust Arabia (FTA) — offering emerging designers from the Middle East and North Africa (MENA) region an unrivalled global platform.
Starting July 2025, the iconic department store will showcase the collections of four FTA Prize winners — both in-store and online at harrods.com — giving breakthrough talent the rare opportunity to move from emerging to established within one of fashion’s most prestigious environments.
Harrods isn’t just displaying their collections — it’s investing in their visibility, credibility, and commercial future. The store’s international audience, industry authority, and cultural influence create the perfect storm for designers looking to scale.
Meet the Featured Designers: FTA Prize Winners 2024
Yasmin Mansour (Qatar) – Eveningwear: Avant-garde silhouettes with ethical craftsmanship
Nadine Mosallam (Egypt/UK) – Ready-to-Wear: Modern pieces rooted in Egyptian heritage
RAMLA (Egypt) – Accessories: Sustainable designs anchored in artisanal tradition
APOA (Saudi Arabia) – Jewellery: Sculptural pieces conceived in Riyadh, crafted in Italy
Where Creativity Meets Commerce
“Our partnership with FTA is a convergence of rising visionaries and established global luxury,” says Simon Longland, Director of Buying – Fashion at Harrods.
“We’re proud to offer these designers not just mentorship, but meaningful retail access. Harrods customers are ready — and eager — for their stories.”
FTA Co-Chair Tania Fares adds:
“Harrods’ ongoing support is more than a retail moment. It’s a powerful endorsement. This partnership gives our winners the tools to grow sustainably and the visibility to thrive.”
More Than Retail: A Full-Spectrum Platform
The partnership goes far beyond the shop floor. Harrods will also lead strategic mentorship initiatives, including a session from Clemmie Harris, Head of Buying – Contemporary, Sport & Essentials, titled: “Product Merchandising – Building a Range Plan” — offering actionable insights into fashion business development.
From exclusive in-store placement and e-commerce storytelling, to editorial features and immersive event programming, Harrods is offering more than a shelf — it’s building the stage.
