In a mere few days (April 22nd to be exact!) Fenty Beauty will be dropping their latest product; Cookies N Clean, a whipped clay face mask that promises to detox the skin. Face masks often have a tendency to leave the skin feeling a little dry, but Fenty Beauty are promising that won’t be the case with Cookies N Clean which, they say, will deeply clean and detox pores without drying the skin, as well as fighting shine throughout the day.
This is all down to the ingredients used to make the new concoction, such as; kaolin clay used to help extract dirt, oil and impurities, charcoal which detoxifies pores and absorbs oil and impurities, salicylic acid used to clarify the pores, and rhubarb and ginger extracts which work to condition and smooth the skin.
The clay mask itself looks uber soft and smooth having a white, whipped cream like consistency with tiny chunks of charcoal dotted about resembling chunks of cookie in a tub of ice cream, all very fitting considering the name of the product! Cookies N Clean also comes in a small, round greyish-blue pot containing both the brand and product name, so its minimalist nature will make it blend right in on any beauty stand.
As part of the campaign for the new product, Fenty Beauty have focused on letting Cookies N Clean sell itself rather than creating a grand, over the top marketing campaign. Fenty have been showcasing digital creators and influencers using the product to give consumers a direct look at how the product works and let them see just how effective it is. They have also focused on highlighting the ingredients they’ve used to, again, showcase the strengths of the product and what makes it stand out from other face masks currently on the market.
Cookies N Clean launches on April 22nd on Fenty Beauty’s website and will be available to buy for £32.
Words By Andrew Coyle
Photo Credit: BadGalRiri Instagram