Bringing Back the 90s with the Champion x Beastie Boys New Partnership Collection

December 8^th marks an exciting day as the limited-edition capsule clothing collection from Champion and hip-hop legends, Beastie Boys, drops. The collaboration celebrates 30-years of Beastie Boys’ studio album, Check Your Head, and delves back into the iconic 90s scene of hip-hop and fashion. The band’s iconic third album, released in 1992, was a sign of the times for New York’s hip-hop environment. This collaboration will allow us to step back in time and experience the nostalgia of 90s music and fashion, while living in the present.

The collection will be globally available from the 8^th and will feature variations of the iconic Champion Reverse Weave sweatshirt as well as t-shirts in black, white, and grey colourways. The 17-piece collection will also take influence from the band, the album, and the hip-hop scene of 1990s New York.

Both Champion and Beastie Boys were significant shapers of the 1990s and so this collaboration could not be better fitted. What better way to reminisce, or experience the decade for the first time by exploring what the 90s inspired limited-edition range has to offer? The hip-hop culture of the 90s went hand-in-hand with Champion, as during this time they produced all NBA uniforms as well as being a brand with huge streetwear influence. Beastie Boys were also paramount players within the subculture at this time and still influence fashion today. The pairing of the streetwear giant and the influential music group is one written in the stars.

Marketing Director EMEA of Champion, Chris Haggarty, expressed: “Champion has been at the heart of music and youth subculture since the early 90’s and this Beastie Boys collection is a perfect way to celebrate one of the most iconic albums of that period”. Keith Taperell, Vice President Retail and Sales, Bravado, furthers this comment by adding: “Beastie Boys and Champion are a completely natural fit and an authentic tribute to the heritage, history and legacy of Beastie Boys”.

So, whether you’re a die-hard Beastie Boys fan, love 90s fashion, or looking for some new styles, this collection could not be more perfect. The capsule collection will be available to buy from Champion’s website at a very affordable price range. We can’t wait to see all the 90s nostalgia back on the streets.

Words By: Erin Wilson

_{^{Header Image: Arundhati Das}}