For Spring 2026, the supermodel returns as muse, anchoring a revival of the Y2K-cult classic with modern elegance.
Bella Hadid is once again at the epicenter of fashion’s most compelling narratives — this time leading the Saint Laurent Spring/Summer 2026 campaign with a fresh take on one of the house’s most storied accessories: the Mombasa bag.
Originally conceived by Tom Ford for YSL’s early-2000s collections, the Mombasa quickly became an it-bag symbol, coveted for its sculptural form and unmistakable silhouette. For 2026, Saint Laurent’s creative director Anthony Vaccarello resurrects the piece, honoring its heritage while giving it a subtle sartorial refresh.
Reimagined With Contemporary Poise
The reissued Mombasa maintains its effortlessly slouchy profile but now features a sleek leather handle in place of the original horn-detail — a design choice that nods to the past while speaking to modern sensibilities. Available in three everyday-ready sizes (small, medium, and large), the bag is crafted in luxurious materials including Courchevel leather, vintage calfskin, and rich pony hair, offered in deep, earthy palettes like Rouge Cabernet, Dark Oat, Santal, and classic black.
Captured through the lens of Glen Luchford, the campaign imagery leans into an intimate, almost lo-fi aesthetic that foregrounds tactile detail and understated confidence — a visual language that aligns with Saint Laurent’s enduring allure.
Hadid: The Perfect Continuity
Hadid’s casting is less about nostalgia and more about continuity: a modern muse reflecting the label’s storied codes through a forward-thinking lens. Her presence in the campaign doesn’t just evoke the bag’s history — it reframes it, threading past and present into a singular statement on personal style and relevance.
For VOIR readers hungry for fashion that bridges eras, this revival feels like both homage and evolution — proof that certain icons never truly fade, they simply await rediscovery.
