Bella Hadid has officially stepped into a new beauty chapter, becoming the first-ever global beauty ambassador for Prada Beauty — and she’s doing it with a product debut that feels just as iconic.
Alongside the announcement, Prada Beauty has introduced Prada Touch, the house’s very first blush, marking another milestone for the rapidly growing beauty line. As the face of the launch, Hadid brings her signature cool-girl edge to the campaign, signalling a fresh era for the brand’s beauty identity.
Described as “as blendable as a cream and as durable as a powder,” Prada Touch is designed to deliver everything from a barely-there flush to a more sculpted, high-impact colour moment. The formula blends seamlessly into the skin while offering long-lasting pigment, making it a versatile addition to everyday beauty routines.
The blush arrives in eight buildable shades, allowing for layering and a soft dimensional finish that mirrors Prada’s approach to modern beauty — understated, refined and quietly bold.
In a statement, the brand described Hadid as a model who represents “a modern expression of confidence and individuality,” noting that her effortless aesthetic and cultural influence perfectly reflect Prada’s avant-garde vision of beauty.
For Voir readers, the pairing feels particularly fitting. Hadid’s ability to move between high fashion and natural glamour mirrors Prada Beauty’s evolving direction: luxury products that enhance rather than mask.
Prada Touch blush will retail for $42 and launches at Sephora on March 22.
One thing is certain — between Bella Hadid and Prada’s first blush, this beauty moment is set to define the season.
