Shanghai Fashion Week: A Breath Of Fresh Air

Starting today Shanghai kicks off its 12-day fashion ‘week’ which takes a new approach to showcasing in the form of five main shows and presentations: Xintiandi, Labelhood, Shanghai International Fashion Showcase, Galaland, and Kids Wear SS19.

While we wait to watch the shows with baited breath, here's an introduction to the main stages to wet your appetite.

Xintiandi is a contemporary and conscious neighbourhood in the heart of Shanghai. It’s home to many fine restaurants and boutiques, as well as being notable as a car-free zone. The whole area embodies the vision for this season's Xintiandi shows, which are held in the neighbourhood's Taipinghu Park, to better establish the future fashion environment and encourage individuality and creativity. Ban Xiao Xue will be showing their latest creations tomorrow, an appropriate venue for such a culture and environmentally conscious brand.

Labelhood is all about connecting with the future generation, Gen Z, by encouraging them to use fashion as a method of communication and ‘create their own exclusive aesthetics’. This open-to-the-public event includes runway shows, static presentations, live music, art instillations, and pop-up stores that enables people to encounter brands in a multidimensional fashion. Oude Waag captured the energy of their showcase space brilliantly. If their last show was any indication of how creative and forward thinking they can be, we can't wait to embrace the future.

The Shanghai International Fashion Showcase includes two international brand release exhibitions from 40+ year old US women’s brand Bebe, and Lebanese designer Mikael Derderian. As well as hosting XCOMMONS: The Journey of E/Motions, an event that looks into how we pay attention to power in contemporary culture and integrate fashion, art and design into aesthetic value while advocating original design.

Galaland is a showcase of brands from home and abroad that debuts at Shanghai Fashion Week on 19th October under the theme of ‘Dan’ which means the rising sun and symbolises the start of the day while demonstrating the pioneering nature of Galaland as a new platform. Few labels bring the Gala in Galaland like Wang Feng. They bring a special brand of elegance to the runway with intricate beadwork and fascinating fabric choices, it's no wonder they have risen to one of the biggest names in Chinese luxury evening wear.

The final event of Shanghai fashion week is Childrenswear which will oversee 20 different brand launches and static displays over five days. Childrenswear is such a huge market at the moment so it’s no surprise that there’s an entire event dedicated to it.

Shanghai is not like any normal fashion week, yet it still has its fair share of runway shows, some exciting ones to look out for are GAP kids, Angel Chen (the brand of Central Saint Martin’s graduate Chen Anqi) and Converse’s collaboration with Feng Chen Wang. With its shows, exhibits, events and performance, Shanghai takes fashion week right up to the boundaries of what's expected, and then goes beyond them. The event is set to capture the essence of a fresh new approach to fashion, so make sure you are watching.

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