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IAMDDB Stars in Tommy Hilfiger 90s Throwback Campaign

Fierce Manchester rapper IAMDDB features in the new urban, 90s inspired Tommy Jeans Spring/Summer 2018 Ad Campaign along with other fresh young talent.

The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger's 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

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