As far as fashion advertising goes, brands flirt with fresh ideas, pushing the creative boat further and further out to sea in their ‘daring to be different’ approach to rising above the noise. Autumn/Winter 2018 is no exception for the Caten twins’ brand DSquared2. In a motion-picture-style trailer, photographers Mert and Marcus sumptuously capture models Bella Hadid and Kendall Jenner as a duo of bad girl honeys, who check-in to a retro-styled motel room somewhere in the mid-West.
The film is stylish, the hair is camp and the theme is über cool.
Models: Thomas Hackett, Bella Hadid, Kendall Jenner, Andrea Quaranta,Oliver Sonne and Bram Valbracht
Photography: Mert and Marcus
Art Direction: Giovanni Bianco
Hair: Sam McKnight
Styling: Panos Yiapanis