Partnering with Selfridges in London, American rapper A$AP Rocky is going to be bringing an authentic New York touch to Oxford Street, the classic New York bodega.
The graffiti painted pop up, opens on the 2nd and runs through to the 11th of October, presenting over 150 exclusive products in a bodega style theme, an idea that the artist thought of himself, “I feel like London, and so many different parts of Europe don’t know what a New York bodega looks like inside, so I wanted to bring that here.” he says. The appeal is obvious, as this will not be the usual shopping experience that people will expect from the Selfridges store.
Expect typical corner store products inside, with an AWGE twist. From sweets, cookies and Krispy Kreme doughnuts, to posters and other limited edition items, all branded with cartoon characters resembling the AWGE crew. As for fashion you will find t-shirts, jackets and sweaters by Harun, Midnight Studios and LYBB, with items from A$AP’s collaboration with Guess also available to purchase.
Beyond providing creative direction, A$AP Rocky will continue to be hands on making a handful of appearances serving customers himself. Whether it is the memorabilia, experience of New York bodega’s or the chance to meet the musician himself, the pop-up has proved to be a hit.