François Nars chose to photograph Bella Hadid and Justin Gossman for some of his brand’s Fall 2017 products in an intimate campaign shoot.
The products in the limelight are the Fall Colour Collection (above), the Bord De Plage Highlighting Bronzing Collection and the Powermatte Lip Pigment (below). Inspired by rebellion and self-expression from the Rock and Roll era, the campaign showcases effortlessness that is both bold and sultry from both models.
Take a look at some of the behind the scenes images…
“The model brings the product to life and gives it and identity, so matching the right model with a product is very important. I love Bella. She has a very strong and powerful look.” – François Nars, Founder and Creative Director.
Take a look at the campaign images…
Get the look with NARS Powermatte Lip Pigment and Precision Lip Liner…
To recreate the campaign look, prep the skin with the Pore and Shine Control Primer. Using your fingers, apply Punjab Velvet Matte Foundation Stick to the center of the face and blend outwards. Dab and blend Custard Radiant Creamy Concealer under the eyes. Using the #10 Powder Brush, set complexion with Light Reflecting Loose Setting Powder.
To add dimension, use the #21 Contour Brush to sweep the dark side of Olympia Contour Blush onto the hollows of the cheekbones. For a soft flush, apply Sex Appeal Blush on the apples of the cheeks using the Yachiyo Kabuki Brush. Using your fingertips, apply Nepal Single Eyeshadow across the eyelid and blend up toward the crease. Using the #42 Blending Eyeshadow Brush, lightly trace the crease of the eyes to add dimension. Trace the upper lash line with Last Frontier Velvet Eyeliner. Using the #45 Smudge Brush, apply Last Frontier to the bottom lash line and blend outward.
Apply two coats of Black Moon Audacious Mascara to the top and bottom lashes. Define the brow using the #48 Brow Defining Brush and sweep strokes of Bali Single Eyeshadow into the brow. Apply Get It On Powermatte Lip Pigment directly to the center of the lips, starting at the cupids bow and following the lip line to fill in the rest of the lips.
Shop the look at NARS here…
PHOTOGRAPHER: François Nars
ART DIRECTOR: Fabien Baron
MODELS: Bella Hadid, Justin Gossman
MAKEUP ARTIST: Lena Koro
WARDROBE STYLIST: Patti Wilson
HAIR STYLIST: Oribe
MANICURIST: Elisa Ferri
LOCATION: Highline Stages (Stage B), New York, NY
PLAYLIST: Patti Smith – Because the Night
The Beatles – Helter Skelter
David Bowie – Rebel Rebel
Jimi Hendrix – All Along the Watchtower
Rolling Stones – Paint it Black