Earlier this month in Milan, Italy, Ralph Lauren made a striking fashion statement with his Fall/
Winter 2026 men’s runway show, marking the brand’s first dedicated menswear catwalk in over two
decades. The presentation, held at the grand Palazzo Ralph Lauren, the fashion house’s historic
European headquarters, signalled not just a seasonal collection reveal but a strategic resurgence of
the designer’s menswear ethos on the global stage.
A Blend of Heritage and Modernity
For the 2026 season, Ralph Lauren fused his timeless American sensibility with contemporary
influences that appeal to a broad audience – from nostalgic heritage lovers to fashion-savvy Gen-Z
consumers. The runway featured a dual showcase of both Polo Ralph Lauren and the ultra-luxurious
Purple Label, a pairing not often seen together on the same stage.
Design motifs ranged from classic Ivy League prep and Western inspired pieces to tailored suiting
and chic après-ski looks. Rich knitwear, alpine accessories, and cowboy accents such as fringed
suede jackets and rancher hats. The collection was vivid storytelling quality, evoking everything
from American road trips to intimate lodge-side moments.
’90s Vibes and Youth Culture.
While rooted in heritage, the collection also leaned into ’90s nostalgia and street-informed styling,
acknowledging the brand’s surprisingly strong resonance with younger generations. Oversized Polo
Sport rugby shirts, baggy jeans, tiny sunglasses, and eclectic layering reflected a sense of relaxed,
reference-laden dressing that resonated with the fashion week audience.
Industry observers highlighted this balance, noting that the designs were “timeless yet of the
moment,” deftly navigating between classicism and trend awareness. A rare but powerful
combination that has renewed Ralph Lauren’s relevance amid evolving menswear tastes.
A Cultural Moment in Milan
The event was not just about clothes, it was a cultural moment. A lineup of international celebrities
and style figures attended, including Tom Hiddleston, Henry Golding, Liam Hemsworth, and
Colman Domingo, adding to the night’s palpable buzz and media attention.
Inside the opulent courtyard, guests mingled after the show at an intimate dinner reminiscent ofclassic American glamour, complete with equestrian-themed décor and a relaxed, convivial
atmosphere that reflected the lifestyle ethos at the core of Lauren’s brand.
Brand Strategy & Future Direction
According to Ralph Lauren’s CEO, the decision to stage this show goes beyond a single season: it’s
part of a larger push to strengthen the menswear narrative and reaffirm the brand’s global luxury
footprint. Despite pressures in the wider luxury market, Ralph Lauren has seen strong financial
performance and sustained consumer interest, underpinned by a clear focus on quality, heritage, and
storytelling.
In summary, the Fall/Winter 2026 Ralph Lauren men’s show was a glorious celebration of
American style. Where legacy meets youthful energy, and tradition embraces innovation. It not only
reconfirmed Ralph Lauren’s iconic status in fashion but also reasserted his relevance for a new
generation of style enthusiasts.
Words by Fabianna Gutierrez
