VOIR ICONS: Rokael Lizama – The Artist Behind Beyoncé’s Cowboy Carter Glam and Hollywood’s Most Iconic Faces
Welcome to VOIR ICONS — our new editorial series spotlighting the visionaries reshaping fashion and beauty from the inside out. First up? Rokael Lizama, the celebrity makeup artist trusted by Beyoncé, the Kardashians, and the biggest names in pop culture to deliver jaw-dropping, era-defining beauty looks.
From the divine drama of Renaissance to the rebellious glam of Cowboy Carter, Rokael is the man behind Beyoncé’s every era—and now, he’s defining his own.
The Cowboy Carter Era: Glam With Grit
As Beyoncé gallops into her Cowboy Carter chapter, her look is as bold and unapologetic as her sound. And Rokael is at the center of it all.
From sultry, sunset-toned eyes to the now-iconic “juicy nude lip” (crafted using Rokael Beauty’s ‘Alignment’ Lip Shader, ‘Lucero’ Lip Oil, and ‘Refined’ Velvet Crème Lipstick), his latest creations are a lesson in modern Americana meets high-fashion editorial. It’s raw, refined, and entirely Beyoncé.
At Voir, we’re obsessed.
From Durango to Destiny’s Child and Beyond
Rokael’s story begins in Durango, Mexico, and unfolds in the heart of Hollywood. He started out grooming stars like Drake and Kanye West but quickly transitioned to makeup, working his way into the trusted inner circle of celebrity glam.
Today, his client list is a who’s who of modern icons: Beyoncé, Kim Kardashian, Khloé Kardashian, Normani, Demi Lovato, Ariana Grande, Mariah Carey, and UK radio darling Yasmin Evans and many more.
Whether he’s perfecting a Kardashian smokey eye or giving Normani runway-ready skin, Rokael brings editorial precision to every red carpet, music video, and arena tour.
“My Goal isn’t perfection it’s power”
Rokael Lozama
Rokael Beauty: Where Artistry Becomes Ritual
Launched in 2017, Rokael Beauty is an extension of his artistry. It began with lashes (his “Sun, Moon, and Stars” collection is still a pro favourite) and has evolved into a full beauty line, now worn by Beyoncé herself.
The brand’s hero lip trio went viral thanks to Cowboy Carter, proving that Rokael doesn’t just follow the culture—he creates it.
Working with Icons, Building His Own Legacy
In addition to his own brand, Rokael was tapped as a Complexion Consultant by Haus Labs by Lady Gaga, helping to create their groundbreaking 51-shade Triclone SkinTech Foundation—a role that reinforced his reputation as one of the most technically skilled artists in the business.
Yet despite the star power, Rokael remains deeply grounded in his mission: to elevate, empower, and evolve what beauty means.
Social Media Pull Quotes (for Instagram or Carousels):
“From Cowboy Carter to Kardashian couture, Rokael Lizama creates the looks that define pop culture.”
“I create for the woman who knows who she is—and isn’t afraid to shine.”
“Rokael Beauty isn’t just a brand. It’s a reflection of my culture, my journey, and my love for transformation.”
“The glam isn’t just makeup—it’s a message.”
Why Rokael Lizama Is a VOIR Icon?
At Voir Fashion, we celebrate the disruptors who make beauty fearless. Rokael Lizama is one of those rare artists whose work transcends trends and becomes part of the cultural fabric. Whether it’s Beyoncé’s Cowboy Carter glam or the sculpted elegance of the Kardashians, his artistry moves with purpose—and power.
He doesn’t just do makeup.
He creates the moment.
