Hailey Bieber, or Hailey Rhode Bieber as she presented herself, has just launched her youtube channel this past Friday.

The model created a youtube channel in collaboration with OBB Pictures to present a side of herself that is not so common to the public, to really show “Hailey for Hailey”. It is a channel of entertainment with a rather minimal format but engaging and genuine themes, with videos ranging from travel vlogs to skincare tips and random conversations in her bathroom. 

Yes, you’ve heard it right, one of the first series and initial videos on the channel was ‘Who’s in my bathroom’ accompanied by Kendall Jenner… The guest was pretty predictable, but we can all agree that that was not the case for the location. As explained by Hailey herself the series will be located in the “most unexpected, but least surprising place in the house” and will revolve around a series of fun activities, interviews and intimate conversations with the model’s A-list friends, but not only. 

How often will she post? The channel will run two videos a month released every two weeks, not as often as we wish but often enough to keep us entertained. 

If you’ve been following us for a while you already know how much we love Hailey and everything she does, from her modelling work to her everyday style and visually aesthetic (yet responsible) approach to social media. We have been keeping up with everything she publicly does, and to be frank, a youtube channel was not exactly what we expected.

According to TMZ, Hailey Rhode Bieber has recently filed a trademark for ‘Rhode’- a wellness brand centred on a skincare and beauty line with possible products going from beauty creams to make-up and even fragrances. So can you blame us for thinking this was gonna be the big reveal?

There is still no official news on when Rhode may be launching or what specific products it will target, however, keeping up with Hailey and her new youtube channel may help us find out more… And if not, we will just enjoy the show.

Words By Chiara Ferrari

The post Hailey Bieber, Kendall Jenner And Tequila: The Youtube Channel We’re All Subscribing To appeared first on Voir Fashion.

Feeling anxious, stressed or just all-round low? ASMR is here for you.Let’s not lie, the internet is a weird place and over the years we’ve witnessed some downright bizarre phenomenon’s. Remember the cinnamon challenge? Or the 100 layers of make up test? Well, we’ve got another for you, but this time there might actually be some real-life benefits…say hello to ASMR.

What is ASMR? Autonomous Sensory Meridian Response (ASMR) is the tingling sensations in the crown of the head in response to audio-visual triggers such as tapping, whispering and hand movements. Essentially, those weird and wonderful sounds that make our bodies shiver in pleasure, and now, people are turning to YouTubers who make these intricate noises into a microphone to experience this sensation. Intrigued? Us too.Why is ASMR so popular?In a world of confusion and chaos, ASMR is helping thousands calm their anxiety, nerves and worries. It’s also allowing us to indulge in our guilty pleasures of listening to crinkling wrapping paper, stirring a bowl of soup and the sound of scissors cutting into paper. According to research, the reason why ASMR is such a hit is that the host is assuming the role of a loving parent by caring for you in soothing tones and performing gentle and comforting actions. Basically in the absence of your mum stroking your hair at night whilst you cry into a tub of ice cream, you can log onto YouTube and experience the same levels of comfort through ASMR, (ice cream still included). Does it really help with mental health?Physiotherapist Nicola Vanlint has previously explained how ASMR has in the past helped treat anxiety: “I tell clients that if they can activate one of their five senses when anxious, this can facilitate the nervous system to calm and distract the brain from unwanted thoughts. I believe ASMR works under the same principle, using sound to overcome insomnia by calming the brain and body, so this would also be a helpful technique to use for anxiety.”

New to ASMR? Here are some accounts to check out:

1). The Gentle Whisperer (1.8 million subscribers)After realizing ASMR helped Maria with her own depression, in 2011 she set up her account ‘The Gentle Whisperer’ where she uses sounds such as whispering, stroking and crinkling paper to help soothe and calm her viewers.

2). ASMR PPOMO (1.93 million subscribers)A Korean ASMRtist who started out in 2013, PPOMO creates ASMR videos in a bd to help herself and others will insomnia. Perfect for just before you head off to bed.

3). Gibi ASMR (2.26 million subscribers)Her soft tones and calming presence has allowed Gibi to become of the most successful ASMRtists, expect lots of whispering from this one.

4). ASMR Darling (2.42 million subscribers) Created back in 2014, ASMR Darling is known for her ear-to-ear whispering to give that authentic ASMR experience.

Words by Grace Dembowicz

Graphics by Katie Janes

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The online YouTube beauty community comes together to rally against the Corona Virus outbreak with the biggest beauty YouTube Collab.

James Charles, a known icon in the beauty community, recently came together with some of his friends to film a fundraiser video to raise funds for the COVID-19 Solidarity Response Fund for WHO. The video has managed to raise just under five million dollars after Google pledged to match and double every initial public donation.

The group filmed a Collab get ready with me with a different influencer doing different parts of the makeup challenge. The video featured YouTube stars like Nikkie Tutorials, Patrick Star, Bretman Rock, Glam&Gore, Manny MUA, and even Nikita Dragun who has previously worked with Voir and appeared on our recent Voir Fashion Issue 25: Meet The New Gen Warriors!

One of the few positive effects of the Corona Virus has brought is that now more than ever the world can unite under a common problem and we all understand the common struggle of being under lockdown and the fear it brings to everyone. Even the online beauty community which seems to have a scandal every other day has come together with efforts like those of James Charles and Beauty United. To raise funds and support their surrounding communities.

Words by Precious Njoki

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January. Cold, bleak, dull. Not the most inspiring conditions for that ‘new year health kick’ we’ve all been planning since purchasing the first Terry’s chocolate orange of the festive season. What is even less inspiring is when you find yourself in the middle of January, you hop on the scales ready for them to tell you you’ve dropped a stone and the number is two pounds less than it was.

After practically surviving on dust for two weeks, whilst begrudgingly forcing yourself to peel yourself out of your nice cosy bed at stupid-o-clock to awkwardly perch your bum on an uncomfortably hard bicycle seat whilst someone yells at you to ‘PEDAL FASTER, PUSH THROUGH THE PAIN’ under the (quite frankly) irritating flashing lights and overwhelmingly loud pumping music of the spin studio, whilst reassuringly reminding you that ‘WHAT DOESN’T KILL YOU MAKES YOU STRONGER’.

After the two weeks of hell you’ve put yourself through…TWO POUNDS!

The novelty of re-inventing yourself as one of those people who gets up at 4am to fit in the time to 1. Exercise and 2. Muster up the motivation to convince yourself you want to exercise has just about worn off by now. Is your body filled with a surge of pure heart-sinking dread when you are rudely awoken by the irritating trill of your alarm named ‘GYM!!! (bicep emoji, bicep emoji)?

Do you find yourself really needing to organise the contents of your fridge in alphabetical order, having to rip your loo roll into individual pieces and realising the importance of organising that pack of cheerios into lights, mediums and darks; all a subconscious effort to justify not going to exercise?

Do you have to physically restrain yourself from leaping off your bicycle seat and punching your spin instructor every time he has the NERVE to shout at you to ‘TURN THAT RESISTANCE UP’?

Then you, my friend, have a bad case of the ‘mid-January slump’ (technical term). And we have the cure. Well, technically we don’t have the cure, YouTube does. The humble YouTube video has helped us through many problems’ life throws at us; from how to do the perfect winged liner to how to twerk. And now it is going to help you get over your case of the ‘January slump’.

YouTube is brimming with thousands of dance-based exercise videos. Everything from Broadway-themed cardio dance routines from Joseph Corella to Leilah Isaac’s Belly dance fitness cardio fat burn. You no longer have to mortify yourself in the sweaty, red-faced dash from the class studio to the changing rooms past the weights section (obvious reasons).

Cancel that fitness membership that is draining your bank account and soul, and exercise in the comfort and privacy of your own home. You need that feeling of dread you now associate with exercise to simply evaporate away to enable you to enjoy it again.

So, if you fancy strutting and sashaying your way off the sofa (whilst burning up to 400 calories every half hour), here are our top three YouTube Channels that will definitely make you sack the slump.

1). The Fitness Marshall

2). MYLEE Dance

3). Hip Shake Fitness

Words by Ella Winfield

Graphics by Araceli Alonso

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