So, hosted by Derek Blasberg (the platform’s Head of Fashion and Beauty) The YouTube Beauty Festival will premier on our screens on the 14th of May. The virtual summit will include timely panel discussions and informative beauty segments, all with major celebrity guests and YouTube content creators alike. 

What a lineup it is. The festival spotlights celebrity beauty brand owners like Miranda Kerr (Kora Organics), Jessica Alba (The Honest Company), Milly Bobby Brown (Florence by Mills) and Pharrell Williams (Humanrace). Although they will be chatting about generally entertaining and useful information, it will also include “important conversations about amplifying diversity and equality across the beauty landscape.”

Additionally, there is also a chance to tune in to segments such as Ask a Drag Queen with RuPaul’s Drag Race winners Bob the Drag Queen and Monet X Change, the Black Beauty Founder Roundtable with YouTube’s Head of Creators Chanel Tyler and Pharrell Glow, where the founder and musician Pharrell Williams reveals his secrets on how he stays so youthful. Speaking to People.com Blasberg explained:

‘One of the first people I thought of when we were coming up with concepts for this festival was Pharrell Williams. Have you seen recent pictures of this man? He has not aged a day in, like, three decades. What’s the secret to his glow? He agreed to go over his beauty routine with three of YouTube’s top beauty creators, Asia Jackson, Sylvia Gani, and Nailea.’

We’ve never heard a truer word. How has he achieved this Benjamin Button status? We will be tuning in to find out!

Words By Rosina Findlay

The post Urgent: The Glastonbury Of The Beauty Industry Is Nearly Here! appeared first on Voir Fashion.

Finding that perfect foundation or blush shade is hard enough, and near impossible to do online. Leaving it a purchase almost everyone makes in-store. However, the days of swiping a product across the back of your hand may be behind us. Or at least for now. So, what exactly is going to be the ‘new normal’ when it comes to makeup shopping? Well, it’s safe to say, it won’t be the same as pre-pandemic.

From the 15th June, non-essential stores can begin the process of opening their doors; including 200 Boots stores and retailers such as SpaceNK, lush and department stores. While self-selection counters housing brands like Rimmel, Maybelline and L’Oreal were always accessible, high-end beauty counters will be opening up next week. However, there will be a few changes.

Beauty Testers

For those of us who are rather picky when it comes to makeup shopping, using testers are a perfect way around the struggle. Well, until things go back to normal, makeup, skincare and fragrance testers will be removed from the counters. Once they are back, they will only be provided by beauty advisors. I know, if choosing the right shade wasn’t hard already, it just became ten times worse.

Makeup Consultations

We all love going for a professional makeup consultation to top up our skills. Well, don’t be counting on one any time soon. Well, at least a proper one. Consultations will be contactless. Meaning a beauty advisor won’t be able to apply the makeup but can stand away wearing their PPE to offer tips and advice while you apply your own makeup. Not exactly the consultation we are all used to, right?

Virtual Try-On Experiences

You what? Well, essentially apps will be used that allow you to digitally try on everything from lipstick to lashes. It may not come with the same hands-on experience but will give you a good indication of what product suits you. We are really stepping into the 21st century here.

While, as a customer, you won’t need to wear any protective clothing, as expected beauty specialists will be wearing full PPE and will sterilize the store throughout the day. And get prepared to see a lot of hand gel and social distancing procedures around; if you haven’t noticed it already.

So, whether it’s grabbing your go-to concealer or spending too much cash on a shadow palette you never knew you needed, going on a guilt-free makeup spree just won’t feel the same. But it’s certain that retailers are doing all they can to keep everyone safe.

Words by Clare Stephenson

Graphics by Georgia Walters

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