Nike and SKIMS have just dropped a bombshell in the world of fashion and fitness, introducing NikeSkims, a groundbreaking collaboration that promises to redefine the landscape of women’s activewear. This new brand, a fusion of Nike’s sporting legacy and SKIMS’ expertise in shaping and body-positive design, is set to launch its first collection in spring 2025, with global expansion slated for 2026.

Nike’s CEO Elliott Hill has been on a mission to rejuvenate the company’s brand image, and what better way to achieve that than by teaming up with one of the most influential figures in fashion? Kim Kardashian, the mastermind behind SKIMS, brings her unmatched social media power, fashion sensibility, and body-positive ethos to this ambitious venture. Nike’s latest move is part of its larger strategy to focus on women’s activewear, a category where it has historically lagged behind competitors like Lululemon and Alo Yoga.

NikeSkims isn’t just a fleeting collaboration; it’s a new, long-term brand designed to merge Nike’s sports science and performance-driven design with SKIMS’ obsession with the female form. The result? Activewear that’s as functional as it is flattering. With a promise to “sculpt and perform for everybody,” the brand intends to revolutionise the way women approach fitness clothing, offering apparel, footwear, and accessories that cater to a wide range of body types.

Kim Kardashian has been vocal about the brand’s ethos, stating that every detail has been “obsessed over” to ensure a perfect fit for all women. The collaboration draws from SKIMS’ celebrated inclusivity, offering an extensive size range and shades for every skin tone, something that has become a cornerstone of the SKIMS identity since its 2019 launch.

SKIMS, valued at a staggering $4 billion, has proven its ability to disrupt the shapewear industry, creating a cult following and capturing a wide consumer base. The brand has already made waves in the sports world, dressing Team USA for the Olympics and securing a partnership with the NBA, WNBA, and USA Basketball in 2024. Now, with Nike’s backing, SKIMS is set to transition from shapewear to high-performance sportswear in a more serious way.

This partnership not only strengthens SKIMS’ position in the sportswear market but also allows Nike to tap into the growing demand for stylish and comfortable activewear. Experts agree that while Nike gains from SKIMS’ brand equity and massive following, SKIMS, in turn, benefits from the credibility and innovation that Nike brings to the table.

The NikeSkims collaboration is not just about fashion; it’s about empowering women to feel strong, confident, and sexy while engaging in physical activity. As Heidi O’Neill, president of consumer, product and brand at Nike, put it, the partnership aims to “invite even more athletes into sport and movement.” This is Nike’s way of catering to the next generation of women who are redefining what it means to be both athletic and fashionable.

While full details of the collection remain under wraps, we can expect a seamless blend of SKIMS’ minimalist aesthetic and Nike’s technical prowess. One thing is for sure NikeSkims is set to be a game-changer. The collaboration is bound to make waves not only in the world of fashion but in the fitness industry as a whole, offering women a stylish and functional alternative to traditional activewear brands.

As we await the official launch of NikeSkims in 2025, one thing is certain: this collaboration will undoubtedly disrupt the market and offer a new vision for women’s fitness fashion. If Kim Kardashian and Nike have anything to say about it, the future of activewear is bright, inclusive, and incredibly stylish.

Words By Claire Gaura 

The post Kim Kardashian and SKIMS Game Changing Partnership with Nike: A New Era of Activewear appeared first on Voir Fashion.

_{https://www.instagram.com/p/C5OZhP8RYNb/?igsh=MW5lOTU2YXdpeWxveQ==}

Sabrina Carpenter’s transition from a Disney child starlet to a fashion “IT Girl” and the Britney esc pop princess of the 2020’s, has definitely been one for the ages. She has successfully shed her child star image and emerged as a talented, versatile and even trendy artist in the music industry, which can be hard to do with the often “cringy” child star background.

_{https://www.instagram.com/p/C5OZhP8RYNb/?igsh=MW5lOTU2YXdpeWxveQ==}

Sabrina Carpenter first rose to fame through her role as Maya Hart in the Disney Channel series “Girl Meets World.” Her impressive acting skills and charming personality made her a total fan favourite among Disney Channel fans, which built her an incredible platform to work off when it came to pursuing the next steps of her career.

_{https://www.instagram.com/p/C5OZhP8RYNb/?igsh=MW5lOTU2YXdpeWxveQ==}

In 2015, Sabrina released her debut album, “Eyes Wide Open,” which showcased her impressive singing abilities and introduced her unique pop sound. Sabrina’s transition was evident in her music, which showcased a more mature and sophisticated side to her. With each album release, Sabrina Carpenter proved her versatility as a pop artist. Her lyrics became more personal and relatable, resonating with a wider audience. 

_{https://www.instagram.com/p/C5OZhP8RYNb/?igsh=MW5lOTU2YXdpeWxveQ==}

She continued to grow in her music career with songs like “Sue Me,” “Why,” and the song which truly grew her success and of her most known songs “Skin”. The hit song was about the tumultuous love triangle between herself and two fellow Disney starlets, Sabrina’s new boyfriend Joshua Bassett, and his “SOUR” ex-girlfriend (pardon the pun), Olivia Rodrigo. 

Due to the situation between the three being heavily discussed on social media, the scandalous release of “Skin”, being a very “he’s touching me now, not you” type of song, got everybody talking and definitely contributed to Carpenters new grown-up image.

_{https://www.instagram.com/sabrinacarpenter?igsh=dGw1bTZzOWk1cGJ5}

Sabrina Carpenter’s rebranding process expands past just her music, and into her style and image as a whole. She’s adopted a very Bratz doll esc style and has been adorably compared to a Polly Pocket, due to her stunning blonde hair, petite frame and funky style. She has been dropping jaws all year with cute Y2K micro mini dresses and signature Bratz doll platform boots whilst opening for Taylor Swift’s eras tour.

_{https://www.instagram.com/sabrinacarpenter?igsh=dGw1bTZzOWk1cGJ5}

She has continued to embrace a more edgy and contemporary image and continue her “rebrand” by working with trendy brands and creatives. Recently, she took part in a shoot for Kim Kardashians brand “SKIMS”, this was a genius move and great display of her versatility, further solidifying her status as a fashion icon.

_{https://www.instagram.com/sabrinacarpenter?igsh=dGw1bTZzOWk1cGJ5}

The shoot for the brand’s Spring collection was shot by none other but the incredibly talented Jack Brigland, best known for that iconicshoot of Robert Pattinson for GQ (you know the one we mean) as well as working with huge names like Kim Kardashian and Travis Scott to name but a few. His work is beautifully identifiable by his entrancing use of colour to create captivating and artistic imagery.

_{https://www.instagram.com/sabrinacarpenter?igsh=dGw1bTZzOWk1cGJ5}

She’s also recently taken part in a shoot with another incredibly talented and equally trendy fashion photographer, Amber Asaly, a member of Kylie Jenner’s inner circle and her go to photographer. The shoot was done in Asaly’s signature Y2K film style, and further shows the versatility of Sabrina and furthers her position as a fashion IT Girl.

_{https://www.instagram.com/sabrinacarpenter?igsh=dGw1bTZzOWk1cGJ5}

As she continues to explore new opportunities, push boundaries and surpass peoples pre conceived notions of ex-Disney starlets, it’s clear that Sabrina Carpenter’s impact will extend far beyond her music and acting career.

_{Written By Lauren Dickson}

The post Sabrina Carpenters Rebrand For The Ages: Disney Child To IT Girl/Pop Princess Pipeline appeared first on Voir Fashion.

_{https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==}

The company has also built a name for itself by making waves and breaking boundaries in regard to their fantastic marketing. They exceeded expectations yet again, with the debut of its first-ever TV advertisement during The Oscars, one of the most highly anticipated events of the year, which again showcased the brand’s clever business strategy and ability to utilise pop culture for their own success.

_{https://www.instagram.com/reel/C4YongKRnFl/?igsh=MWUzaWdnYjhhMjdibg==}

The futuristic commercial, set inside a SKIMS Lab on a ship in outer space. The advert was directed by Frank Lebon and produced by Wieden and Kennedy, best known for their work with Nike, and features Kim in an “out-of-this-world” universe, testing out several of her brand’s best-selling pieces. They worked alongside the incredible costume designer Heidi Bivens, known for her work on HBO series Euphoria. 

_{https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==}

With the assistance of a group of Kardashian “Klones,”or lookalikes, the reality star who wears a nametag saying she’s Skim’s “Chief Engineer”, checks out new bras, T-shirts, and shapewear sets to Gary Wright’s 1975 hit song “Dream Weaver.” The camera then pans through the “Klones” as, all of which were united by a sense of empowerment and confidence. The women were shown wearing the iconic Skims products, which hugged their curves and accentuated beauty.

_{https://www.instagram.com/reel/C4QerFZrTzY/?igsh=MWQxajRpaXJvcWNhbg==}

“With this being our first-ever made for TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way,” Kim Kardashian was recorded saying in a press release. “It was great working with Frank [Lebon] on this—his unique creativity and talent for storytelling really shined through. I am really proud of what we created together.”

_{https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==}

On top of it’s core message of inclusivity, the ad also highlighted the brand’s dedication to quality and innovation. Viewers were treated to a behind-the-scenes look at the design process of Skims products, showcasing the brand’s attention to detail and commitment to creating shapewear that is both comfortable and flattering. 

The debut of Skims’ first TV advertisement was an incredible success. The ad resonated with viewers for its light-hearted spin, as well as its commitment to quality and innovation. As the brand continues to grow, with plans to expand into physical retail with its first flagship stores in Los Angeles and New York, Skims is poised to become even more so of a major player in the world of underwear and loungewear as well as business in general.

_{Written By Lauren Dickson}

The post Skims Makes Waves With It’s First TV Advert: “Skims Lab” appeared first on Voir Fashion.

 The “Ultimate Bra” boasts a meticulous development process that fuses the latest in technology with a deep understanding of women’s needs. The result? A bra that offers fullness, perfect shaping, and a lifted silhouette -all while maintaining a natural appearanceof the body. 

 To create the bra, innovative technology was employed in its development. Utilising 3D scans and moulds derived from actual women’s breasts, including Kim Kardashian, the brand’s co-founder and creative director, the bra captures the authentic diversity of body types. This approach ensures both comfort and performance. Additionally, the bra features strategically designed tapered foam cushions that provide graduated fullness, resulting in a naturally rounded teardrop shape that boosts women’s confidence.

 Moreover, its smoothing technology guarantees a seamless and impeccable finish under any attire. And to ensure both softness and flexibility, the bra is crafted from a sleek microfiber fabric, creating a fusionof functionality and elegance that epitomizes the essence of SKIMS.

 Since its inception in 2019, the brand co-founded by Kim Kardashian and Jens Grede has achieved tremendous success through its innovative approach to underwear, loungewear, and shapewear. Being designated as the Official Underwear of the U.S. Female Olympic Team and engaging in collaborations with esteemed brands like Fendi, SKIMS has firmly established itself as both a trendsetter and a strong playerwithin the industry.

 With an estimated valuation of $4 billion, the brand is poised for further expansion, as reported by The New York Times, including plans to open flagship stores in Los Angeles and New York City, and aspiring to go public in the future.

 The “Ultimate Bra” is scheduled to launchon Friday, August 17th, at a price of £58 / €70. It will be offered in ten essential SKIMS color variations, and a wide range of sizes, spanning from 32A to 44D.

_{Written By Carolina Benjumea}

^{Header Image: @SKIMS}

The post The Ultimate Bra, The Latest Business Venture Of SKIMS appeared first on Voir Fashion.

The Fits Everybody Collection was initially launched in 2019 and came in the brand’s signature nude tones to match every skin tone. From size XXS to 4x, the brand offers a variety of fits for everybody’s body shape and size. The collection consists of nine different panty styles, four bra styles and one bodysuit.

On the brand’s Instagram, we got a sneak peek of the new fun colours. Kim gives us a neon lime called Daffodil, which looks especially great on darker skin tones.

£ 28

Skims Fits Everybody Bandeau Bra in Daffodil

Read article Shop

£ 18

Skims Fits Everybody Mid Rise Brief in Daffodil

Read article Shop

£ 32

Skims Fits Everybody Triangle Bralette in Daffodil

Read article Shop

£ 14

Skims Fits Everybody T String Thong in Daffodil

Read article Shop

If you don’t want to go full-on neon, you can get your underwear in the fresh pink colour called Sorbet. This hue is perfect for a more subtle look in a classic body-versatile style.

£ 32

Skims Fits Everybody Triangle Bralette in Sorbet

Read article Shop

£ 20

Skims Fits Everybody High Waisted Thong in Sorbet

Read article Shop

£ 32

Skims Fits Everybody Scoop Neck Bra in Sorbet

Read article Shop

£ 18

Skims Fits Everybody Thong in Sorbet

Read article Shop

The hot coral Nectarine is an instant mood changer, perfect for a sweet summer.

Every underwear piece of the Fits Everybody collection comes in these new beaming and fresh colours, ranging from £12 to £49. This collection screams summer and is an absolute must-have for the coming season.

£ 32

Skims Fits Everybody Scoop Neck Bra in Nectarine

Read article Shop

£ 56

Skims Fits Everybody Cami Bodysuit in Nectarine

Read article Shop

£ 16

Skims Fits Everybody Thong in Nectarine

Read article Shop

£ 32

Skims Fits Everybody Crossover Bralette in Nectarine

Read article Shop

The collection launches today at 5 pm. So be quick and snatch your new summer underwear pieces before it sells out!

Words By Maxi Pfeifer

_{Featured Image: Skims Instagram}

The post Neon Fits Everybody – SKIMS Launches Three New Exciting Colours appeared first on Voir Fashion.