Following popular opinion, Burberry is the pinnacle of quintessential British fashion. It’s the powerhouse that is home to the globally recognised tartan print and iconic trench coat, styled by iconic stars of current and late, including Audrey Hepburn and Rihanna. While it continues to uphold its intrinsic heritage of an elegant and sophisticated approach to its design, the appointment of Chief Creative Officer Riccardo Tisci took the brand in a new direction to inject a modern-day twist, along with its iconic trademark check.

Powering through the new adaptions of the digital world, the British luxury brand launched their TB Summer Monogram collection this week, paired with an unconventional geometric campaign video featuring a CGI adaptation of Kendall Jenner. To present their latest collection Kendall also brought her CGI character to life and fashioned her own at-home campaign, taken on her laptop. If taking a selfie wasn’t already hard enough.

Kendall for the TB Summer Monogram campaign/ Official Burberry Youtube Channel

The inspiration for the collection is derived from the motivation to ‘embody the free spirit and optimism of summer’ through each piece. Something which we need to be reminded of. To capture the energy of this collection Tisci worked with creatives like photographer Nick Knight, art director Peter Saville, and stylist Katy England to capture the collection and present it in their most inventive campaign video yet. A play on VR and realism.

The collection sparks a contrast between feminine and masculine design as each piece is adorned in a large print of the intertwined TB logos, featured in a striking colour palette of cerulean blue, beige tones, and notes of bright orange. Not only honouring its creator and original design, Thomas Burberry, but bringing liveliness and innovation to this latest collection.

The extensive collection is ready-to-wear, so features a versatile array of vivacious summer apparel such as a silk slip dress, poplin shirt, swimwear, and a unisex hoodie. As well as accessories essential for summer; a fold-over cobalt shoulder bag, a duo of espadrilles, and B Motif Square Sunglasses. And of course, the collection wouldn’t be completed with a couple unique, limited-edition pieces such as a £3,490 surfboard and monogram bucket hat.

If the collection launch couldn’t get any more eccentric, they also released their third video game, named ‘B-Surf’ in light of the monogram collection. Allowing players to dress up their character in TB attire and put their virtual surfboard to the test. Fair to say Burberry have embraced the new-found love for the digital world.

The TB Summer Monogram Collection is available to shop on the Burberry website now.

Words by Clare Stephenson

Graphics by Sara Carpiniello

The post Burberry Have Dropped Their TB Summer Monogram Collection- Featuring a Surfboard appeared first on Voir Fashion.

The wait is now over, as Tisci recently revealed that he has joined in collaboration with legendary British designer Vivienne Westwood for a limited edition collection that re-works Westwood archive pieces in the signature Burberry check. It’s the collection you didn’t know you needed.

The collection itself supports Cool Earth, a UK based charity that works alongside rainforest communities to halt deforestation and stop climate change, and in the period of eco-uncertainty we’re currently living in, this collection couldn’t have come at a better time.

Click HERE for more.

Credits: Photos © Burberry Animation – Simi Sahota

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Riccardo Tisci only took the reins of Burberry in March 2018 but his amazing flair for design is already causing earthquakes of innovation for the brand with this being his first major overhaul.

Saville has previously designed for the likes of Joy Division, New Order and has even designed the home shirt for the England football team. His creative genius provides a new fashion identity for the iconic brand and a fresh approach to the already luxuriously iconic designs.

The Interlocking T’s and B’s within the pattern represent the founder, Thomas Burberry initials. Paired with burnt oranges and honey tones the pattern rejuvenates the brand ready for autumn winter.

We can’t wait to see what Tisci has up his sleeve. This is one man truly and we love it.

Thank you for engaging with Voir Fashion Digital.

It is important that we communicate a unique brand of fashion, beauty, trends and lifestyle to you on a regular basis, all we ask is that you share our content, and subscribe to receive even more exciting updates and competitions directly to your inbox.

The post Shaking Up a Timeless Classic – Burberry Style appeared first on Voir Fashion.