_{https://www.instagram.com/p/C-Ds7ehPzEC/}

25-year-old, Clayton County dweller, Latto has recently become a house-hold name following her prestigious nominations, awards, and titles including the 2023 BET “Best Female Hip-Hip Artist” award and recent pair of Grammy Award nominations including ‘Best New Artist’ and “Best Melodic Rap Performance”. 

_{https://www.instagram.com/p/C-eBCNZPzyA/?img_index=1}

Following her much-anticipated second studio album ‘777’, released in 2022 which saw Latto dip her toe into the pop scene, her single “Big Energy,” climbed to No. 3 on the Hot 100 and No. 1 on Pop Airplay. Following this success, Latto collaborated with BTS’ Jungkook for his single “Seven,” which became the first Hot 100 chart-topper for both art§ists and went on to win “Song of the Summer” at the 2023 MTV VMA Awards.

_{https://www.instagram.com/p/C-eBCNZPzyA/?img_index=1}

Latto then solidified her legacy as the first ever female headliner of ATL’s Hot 107.9 Birthday Bash, and as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with her hit RIAA-certified 3x Platinum single “Big Energy”, effortlessly showing the world that this Georgia Peach is one to pick.

_{https://www.instagram.com/p/C-eBCNZPzyA/?img_index=4}

Drawing keen inspiration from her Georgian roots, this southern belle is serving more than iced tea to her dedicated fans this summer. Her highly anticipated third studio album ‘Sugar Honey Iced Tea’ features 21 tracks of singles, “Big Mama,” “Sunday Service,” “Put It On Da Floor”, and remixes featuring other A-List Southern artists including Megan Thee Stallion, Ciara, Coco Jones, Young Nudy, Flo Milli, and Teezo Touchdown, and is proving to be the sweet refreshment we’re craving. Pulling from inspirations Mariah Carey, Beyoncé and Lil’ Kim but with her signature Southern hip-hop twist, Big Mama expertly presents a very feminine energy with a masculine sense of confidence, effortlessly producing a yin, yang effect to her music.

_{https://www.instagram.com/p/C-a_PAQvE39/?img_index=7}

But Latto’s artistic flair doesn’t stop there. Frequently showcasing striking reds, pinks, and patterns, Latto’s understanding of daring fashion and colour theory paints her Instagram as more of a gallery, allowing a visual extension of her art to run alongside her music career. Having also attended various fashion weeks over the years spanning New York, Milan, and Paris, Latto’s playful and sexy looks embrace a new, fun, and explorational phase in her career.

_{https://www.instagram.com/p/C-a_PAQvE39/?img_index=1}

_{https://www.instagram.com/p/C-nzID4vNhb/?img_index=1}

Craving more? Excitingly, since concluding her special feature on Lizzo’s tour, Latto has teased an upcoming tour in her recent Billboard feature, and even hinted at her advocacy for affordable ticket prices, stating: “I want it to be an experience, but also affordable”, once again showcasing those sweet, Southern manners and genuine care for her fans.

With over one billion streams worldwide, a new album, and upcoming tour, Latto proves once again, there ain’t nothing like a Georgia girl.

_{Written By Isobel O’Connor}

The post Is This What You Wanted? Is This What You Need? appeared first on Voir Fashion.

Speaking on the album, Genesis says; “Goldilocks is that feeling when things feel “just right”. Like you’re entering a space that makes sense, you just can’t put your finger on why but it just does. You don’t know why you like it but you do. The X is the unknown factor, the experimental element, the punk.”

This is Genesis’ first LP since 2018, and will be the soundtrack to the goldilocks x World Tour in 2022, with dates scheduled across the US, Canada, UK, Ireland, Germany, the Netherlands, France and Russia.

Earlier this year Genesis released “Peppermint”, the lead single for her new album, which has gone on to gain over a million streams. The song is immediately identifiable, with her signature laid back vocal performance, yet keeping listeners captivated with the jaw-dropping suggestive lyricism.

“I always play with being in control and being super dominant and being really submissive, and even with the hook in peppermint where it’s like ‘I’m the type to take your money, take your soul, I leave no fingerprint. It’s also about saying whatever the fuck I want, like, I didn’t really plan it, I just sat down and wrote it.” Says Genesis.

This cool and outspoken attitude is further explored in the album’s second release, “a woman is a god”. The track brings a sound reminiscent of Azealia Banks’ “212″, which can be taken as a compliment, as Billboard enlisted “212” as a song that defined the last decade. With the feminism sparked lyrics, the cool demeanour and slick production, “a woman is a god” encapsulates the sound of Genesis’ latest album, leaving any lovers of expressive feminine hip-hop a safe place to explore.

To further excite fans and accompany her album’s release, Tommy brought out an avant-garde visualiser for “a woman is a god” – check out the video.

Words by Nadia Clasper

The post Tommy Genesis returns with her new album, “goldilocks x” appeared first on Voir Fashion.

Atlanta’s own Mulatto’s route into hip hop is probably not something you’d expect to see from a modern rapper. Usually, in the modern era we expect to see rappers steal the spotlight through social media and most of us have pushed TV talent shows down the pecking order as a viable way to make it as a pop star, let alone a rapper.

Mulatto was the first winner of ongoing the Lifetime series The Rap Game and steadily built her following up over the span of three years, success in music didn’t come instantly for her but she kept at it and, in 2019 she charted at number 95 on the Billboard Hot 100.

Her debut album is titled Queen of Da Souf and the 2020 XXL Freshman has a stacked feature list to compliment her slick flows including, Saweetie, Gucci Mane, and City Girls to name a few. Throughout the record Mulatto shows off her comfort at making grimy trap bangers while showing she has the lyricism to keep things enjoyable throughout the project.

Mulatto – Youngest N Richest (Offical Video)

The opener “Youngest N Richest” encapsulates everything Mulatto is about and sets the tone perfectly for the album with a violin infused trap and her energetic delivery really pulls you into what is a very impressive debut album. Mulatto manages to hold her own with 21 Savage on “Pull Up” and somehow manages the almost impossible task of sounding as coldblooded and heartless as her fellow Atlanta native.

Perhaps the biggest standout on the project is her effort “Off Top” with another artist who’s really on fire at the moment, 42 Dugg. and While Dugg’s performance is respectable, Mulatto really steals the show with her aggressive bars and triplet flows not giving the listener a moment’s rest from the onslaught. She even shows her versatility throwing in a couple more r&b inspired tracks like ‘Blame Me’ where her silky vocals find some really great pockets and while this sound isn’t fully refined for her yet there’s definitely enough potential for her vocally to experiment with it even further in the future.

Mulatto- Blame Me (Official Audio)

Mulatto has made a very solid start to her career in music, we’d argue she’s one of the most exciting talents to come out of Atlanta this year and that’s no small feat considering the amount of talent that seems to be coming out of there almost daily. While she is in that oversaturated trap rapper lane right now she definitely has the potential to push that sound in a way we haven’t seen before and her energetic and aggressive approach is something that’s really encapsulating and forces you to pay attention. As long as she continues on this trajectory whilst also continuing to experiment with her sound, it’d be no surprise to see her at the same level as the likes of Cardi B and Megan Thee Stallion sooner rather than later.

While we are at it, swipe across to get the looks of @mulatto that are just game-changing for our style inspiration. September, bring us some good nights, please.

Words by Chris Saunders

The post Mulatto is the ‘Queen of Da Souf’ appeared first on Voir Fashion.