With over 1.5 billion streams collectively on Spotify and multiple TikTok sounds dominating all our FYPs, it’s no wonder they were chosen as the faces for the brand’s largest offering since its 2019 launch.

The campaign introduces the Everyday Sculpt Collection: a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. And if you already loved the fan favourite Seamless Sculpt Collection, we have good news for you: it has been updated with eleven new cuts (yes, eleven!). Even the megaviral Seamless Sculpt Bodysuit got an upgrade.

“I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” said Kim in the press release. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”

The mother of four shared the collection’s campaign pics on an Instagram carousel post this Monday, and they already have the Internet (us included) in a frenzy. With Kim being Miss Pop Culture herself, it’s no surprise that her brand is always on the pulse of what’s hot– and their newest campaign is certainly no different.

The first photo of the carousel features none other than the Bronx-based rapper Ice Spice, with her famed red curls and signature jewelry. This is not the singer’s first collaboration with the Kardashian Klan; earlier this year she broke the Internet by teaming up with Kim’s oldest daughter after the 9-year-old posted a drawing of the artist on TikTok. It seems like little North West is as much of a fan
of Ice Spice as the artist is of her mom’s new shapewear styles. “SKIMS just gets it and makes me feel extra snatched,” the star said.

British vocalist and producer Pinkpantheress is the next star of Kim’s Instagram post. Although this is her first collaboration with the Kardashians, it’s not her first with Ice Spice. Their hit song ‘Boy’s a Liar Pt. 2’ reached No. 1 on Billboard’s streaming chart and has been ruling the TikTok music scene for over two months now.

RAYE, who’s about to embark on her biggest tour yet, is the talent featured in the third picture. “SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women,” the ‘ESCAPISM’ singer said.

The last face of the campaign is TikTok’s very own Nessa Barret, who went from the platform’s resident sweetheart to headlining her own worldwide tour in less than five years. “I’m honored”, she commented on the social media post.

When talking about the casting choice, Jens Grede, CEO of SKIMS, said: “This next generation of musical talent really embodies how our customers wear our shapewear today.”

With a star-studded roster including SZA, Bella Poach, and Addison Rae, there’s no doubt that the new viral foursome will fit right into the SKIMS family– and that the TikTok-approved brand still has us in a chokehold.

Although the collection won’t be available until April 27th, you can join the waitlist for early access– and of course, keep fangirling with us over the new faces of the campaign.

_{Words By Alexia De Las Heras}

^{Header Image: Skims}

The post Your Favourite TikTok Stars Are The Faces Of SKIMS’ Brand-New Collection appeared first on Voir Fashion.

At the heart of the American brand is innovation and inclusivity. Since Khloé and business partner Emma Grede launched the clothing line back in 2016 they’ve always had the goal to make clothes for all body types and sizes. They provide high-quality, stylish pieces in sizes 00-24 so everyone can feel confident in their clothes.

£ 96

Good American Scuba Mini Skirt

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£ 139

Good American Scuba Trousers

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£ 160

Good American Scuba Fitted Blazer

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£ 60

Good American Scuba Fitted Tee

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Focusing on empowering women, the versatile pieces will make the woman in charge stand out in the office or can be dressed down for a classy casual look. Khloé and Kris are bringing a retro 80s feel to the campaign in these upgraded power suits looking business ready as they answer calls on their chunky corded landlines and type on huge computers.

£ 128

Good American Compression Shine Tube Dress

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The new collection features wardrobe essentials such as statement suit sets featuring sharp blazers and a selection of trousers in different cuts, expertly tailored shirts, corset bodysuits, form-hugging miniskirts, and sophisticated dresses. There’s also a range of different fabrics to choose from with the collection coming in Scuba Suiting for a smooth and classic look and High Shine Compression Suiting for a more fitted luxe look. Those partial to pink will love the fuchsia colourway. The pieces also come in a rich cocoa brown as well as a staple black.

£ 129

Good American Compression Shine Bootcut Trouser

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£ 102

Good American Compression Shine Corset Bodysuit

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£ 181

Good American Compression Shine Sculpted Blazer

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£ 186

Good American Scuba Open Back Dress

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By providing so many options, Good American is redefining Bosswear showing that everyone can be a boss no matter what their style or preference.

Words By: Molly Sutherland

The post Power Pieces for Empowered Women: Khloé & Kris Collab With Good American To Bring Us A Fuchsia Filled Bosswear Campaign appeared first on Voir Fashion.

“Eyes are the most effective way to create character, to reflect your personality and make a true statement with your look”

Tom Ford

In homage to the Signature Smokey Eye synonymous with Tom Ford Beauty, Eyes Of Tom Ford was designed to create a completely customisable array of looks for both day and night. From a suggestive sparkle to a fierce smoke, you can be exactly who you want to be with Tom Ford on your eyes.

Providing a multidimensional effect, the eyeshadow offers a combination of four different shades, distributed across three themed palettes; Quad Smokey Quarts, Tiger Eye, and Rose Topaz. For a soft and subtle touch of colour, use the dry brush to apply your shade of choice. To intensify the effect, apply colour with a dampened brush, enhancing and solidifying your look.

£ 68

Tom Ford Eye Color Quad Tiger Eye

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£ 68

Tom Ford Eye Color Quad Smokey Quartz

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£ 68

Tom Ford Eye Color Quad Rose Topaz

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“The perfect lip colour is the ultimate accessory. It gives every woman an arsenal of ways to express her most glamorous self maximum impact”

Tom Ford

A vibrant and velvety update on the iconic Tom Ford Lip Colour, Lip Colour Satin Matte Roses are here in three divine shades of rose. Soja seed extract, Brazilian murmur and Rosehip seed oil work together to sooth and nourish, revealing the illusion of perfectly full lips. Lightweight and long-lasting, Lip Colour Satin Matte is available in three pigmented shades, Rose De Russie, Rose De Chine, and Rose D’Amalfi. The ultimate touch of beauty with maximum impact, every time.

£ 44

Tom Ford Lip Color Satin Matte Rose De Russie

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£ 44

Tom Ford Lip Color Satin Matte Rose De Chine

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£ 44

Tom Ford Lip Color Satin Matte Rose D’Amalfi

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“COSTA AZZURA PARFUM is a deeper expression of the original scent, capturing the feel of a hedonistic Mediterranean escape. I think we all need an escape right now.”

Tom Ford

Dive into the depths of the luxurious mediterranean with Tom Ford Costa Azzurra Parfum. Boasting deep notes of both wood and aromatics, this new and updated scent will take you straight to luxury, intoxicating you with a hedonistic sense of escape. An utter fresh of breath air, the fragrance combines zesty Italian lemon and natural Oakwood to create an altogether harmonic experience for the wearer and those around them.

£ 108

Tom Ford Costa Azzurra Parfum 50ml

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Launching in a matter of just a few weeks, Tom Ford’s new beauty range will be available to buy via the Tom Ford website. Lip Colour Satin Matte can be purchased exclusively via Selfridges & Co. Prices start at just £44, so keep your eyes peeled as you don’t want to miss out!

Words By Ella Citron-Thompkins

_{Photo Credit: Tom Ford Beauty}

The post Product Spotlight: Escape To Luxury With Tom Ford Beauty appeared first on Voir Fashion.

Founder Emaan Abbass experienced the benefits of the oil during periods of menstrual discomfort and says:

“As someone with polycystic ovary syndrome (PCOS), my periods were constantly fluctuating. I would go months without a period, and when I did have one, the pains were unbearable,” explains Abbass. “I was tired of popping pain killers. I wanted to find a natural remedy that would help calm and soothe my body during my monthly cycle. The Potion, when massaged onto areas of tension, did just that. It not only helped with my discomfort but it smells incredible, too.”

The Potion that comes as a topical ointment boasts of 100% natural ingredients like hemp seed oil, lavender oil, clary sage oil, bergamot oil, eucalyptus oil, and arnica. The soothing army of the aforementioned oils offers calming aromatherapeutic properties that aim to soothe and comfort on contact. The topical product creates a multipurpose formula, to be applied at specific pressure points that soothe muscle tension and ease the harrowing period gremlins.

Directions for use

For obtaining the targeted soothing effect, gently massage a few drops onto your abdomen, lower back, wrists, and temples. To use for all-over massage, apply a liberal amount (1–2 droppers full) on larger areas of the body for head-to-toe aromatherapeutic TLC*. 

_{*Consult a physician before use if pregnant or breastfeeding.}

To get the best out of The Potion, Ketish recommends a soothing ritual, pre-application:

Throw the kettle on and prepare a tea fusion inspired by the product—peppermint leaves, lavender, and bergamot flowers. While your tea brews, gently massage the soothing oil all over your body, using firm but loving circular movements. Gently rub small drops on the temples, before sitting back and enjoying your herbal tea. The aromas will transport you into a blissful haven. You deserve it, after all.

Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty said:

“The Potion is a great addition to the KETISH collection of feel-good products for women. It is the perfect product to soothe, comfort, and give your body a little extra TLC when you need it most. Definitely an essential for any beauty cabinet.”

The solution to your period cramps is priced at $32 and was long overdue and. It comes as another prized addition in Ketish’s determination to replace the shame and the stigma that entails every woman’s body image. At the heart of the brand is to champion sensuality and self-love through education and empowerment.

Shop The Product Here*

£ 24.14

Ketish The Potion -Soothing Oil

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_{*the product rate here has been featured in pounds, rates are subject to change as per currency rates.}

Words by Manica Pathak

_{Header Image Credit: Emaan Abbass; Courtesy of Ketish}

The post It’s Time To Put Your Period Woes In The Backseat; Ketish Launches The Potion. appeared first on Voir Fashion.