This year’s beauty direction takes cues from the runways, but it’s not about recreating catwalk makeup at a desk. It’s about elevating the everyday — boardroom to business lounge, private members club to red-eye flight, meetings to martinis. Beauty that performs with precision, not effort.

This is the VOIR Power Edit: runway-informed upgrades for the CEO, the founder, the decision-maker — and the woman building her place at the table.

1. Strategic Skin (The Era of Skinification)

Skin becomes the strategy. Coverage is curated, ingredients matter, and complexion products behave like skincare — because they are.

Upgrade: skin tints > foundations, micro-concealing > masking.
Energy: expensive, not effortful.

Recommended:

• Chanel Les Beiges Water-Fresh Tint — sheer tint that behaves like skincare
• Dior Backstage Face & Body Concealer — pinpoint, micro-conceal perfection
• La Mer The Radiant SkinTint SPF30 — investment complexion with skincare payoff

2. Executive Red

Red lips return as a signature, not a statement.
Brick, wine, oxblood — tones that feel investment-level. Less “date night red”, more “she owns the building”.

Upgrade: velvet textures > gloss; fingertip-blurred edges > liner rigidity.

Recommended:

• Hermès Rouge Hermès in Rouge H — boardroom red, velvet finish
• YSL Rouge Pur Couture The Slim Velvet — blurred power matte
• Gucci Rouge à Lèvres Lunaison (deep wine) — statement for evenings

3. Mascara-Free Minimalism

The most expensive thing a woman can wear? Restraint.
Runway-backed, CEO-approved: curled lashes, conditioned, no pigment.

Where it performs: travel days, post-facial weeks, negotiations.

Recommended:

• Shiseido Eyelash Curler — the gold standard
• Tom Ford Emotionproof Eye Definer (clear) — to set curl without pigment
• Augustinus Bader The Lash & Brow Serum — strength, length, zero build-up

4. Chrome as Jewellery

Chrome lids become accessories — a swipe of mirrored taupe or liquid silver, like jewellery for the eyes.

Rule: one feature at a time.
Paired with: bare lashes, neutral lip.

Recommended:

Pat McGrath Labs Eye Gloss + Metal Pigments — molten metal couture
Chanel Ombre Première Laque in Metallic Platinum — liquid chrome luxe
Victoria Beckham Beauty Lid Lustre in ‘Mirror’ — runway shine, wearable

5. Sculpted Blush for Structural Integrity

Bronzer is out. Blush architecture is in.
Placement sculpts the face like tailoring sculpts a suit.

Upgrade: temples > cheekbones > orbital lift.
Outcome: eight hours of sleep in one brushstroke.

Recommended:

• Westman Atelier Baby Cheeks in ‘Poppet’ — natural lift, zero streak
• By Terry Brightening CC Blush — filters light without sparkle
• Chantecaille Cheek Gelee — editorial flush, skincare-feel texture

6. Quiet Luxury Nails

Short. Glossy. Neutral.
A manicure that whispers “net worth”, not “nail trend”.

Details:
— micro French
— negative space lining
— chrome dot at the cuticle

Ideal for: signatures, boarding passes, champagne flutes.

7. Fragrance Layering as Personal Branding

Scent as identity.
A CEO doesn’t have a “signature scent” — she has a fragrance strategy.

Formula: skin musk + white floral for day
     smoked wood + linen accords for night

It should smell like a decision.

Recommended:

• Maison Francis Kurkdjian — Baccarat Rouge + À la Rose (Day-to-night contrast)
• Byredo Blanche + Mojave Ghost (clean skin + depth)
• Creed Aventus for Her + Love in White (boardroom to yacht)

8. Monochrome as Efficiency

One shade, full face: terracotta, mauve, caramel.
Cohesion reads polished — even on two hours sleep and a 6AM flight.

Upgrade: one cream stick that does eyes/cheeks/lips in 60 seconds.

Recommended:

• Nudestix Nudies Matte Blush & Bronze — one stick, full face
• Charlotte Tilbury Beach Stick — cheeks/eyes/lips cohesion
• Westman Atelier Lit Up Highlight Stick (for dimension)

9. Brows as Character Development

Brows shift from laminated to structured.
A soft, brushed line that suggests you were born organised.

Upgrade: gel + micro pencil, nothing glossy.

Recommended:

• Anastasia Beverly Hills Brow Wiz — micro-detail architecture
• Refy Brow Sculpt — structure without gloss
• Victoria Beckham BabyBlade — CEO-coded precision

Beauty in 2026 is defined by intentionality.
It’s not about looking younger — it’s about looking expensive, efficient, and entirely self-authored.
Runway aesthetics meet real-world performance, reimagined for the woman who leads — and the one preparing her seat.

This is everyday beauty — upgraded.

The post 2026 Beauty Trends for Powerful Women: Runway Looks You Can Wear Every Day appeared first on Voir Fashion.

Welcome to VOIR ICONS — our new editorial series spotlighting the visionaries reshaping fashion and beauty from the inside out. First up? Rokael Lizama, the celebrity makeup artist trusted by Beyoncé, the Kardashians, and the biggest names in pop culture to deliver jaw-dropping, era-defining beauty looks.

From the divine drama of Renaissance to the rebellious glam of Cowboy Carter, Rokael is the man behind Beyoncé’s every era—and now, he’s defining his own.

The Cowboy Carter Era: Glam With Grit
As Beyoncé gallops into her Cowboy Carter chapter, her look is as bold and unapologetic as her sound. And Rokael is at the center of it all.

From sultry, sunset-toned eyes to the now-iconic “juicy nude lip” (crafted using Rokael Beauty’s ‘Alignment’ Lip Shader, ‘Lucero’ Lip Oil, and ‘Refined’ Velvet Crème Lipstick), his latest creations are a lesson in modern Americana meets high-fashion editorial. It’s raw, refined, and entirely Beyoncé.

At Voir, we’re obsessed.

From Durango to Destiny’s Child and Beyond
Rokael’s story begins in Durango, Mexico, and unfolds in the heart of Hollywood. He started out grooming stars like Drake and Kanye West but quickly transitioned to makeup, working his way into the trusted inner circle of celebrity glam.

Today, his client list is a who’s who of modern icons: Beyoncé, Kim Kardashian, Khloé Kardashian, Normani, Demi Lovato, Ariana Grande, Mariah Carey, and UK radio darling Yasmin Evans and many more.

Whether he’s perfecting a Kardashian smokey eye or giving Normani runway-ready skin, Rokael brings editorial precision to every red carpet, music video, and arena tour.

“My Goal isn’t perfection it’s power”

Rokael Lozama

Rokael Beauty: Where Artistry Becomes Ritual
Launched in 2017, Rokael Beauty is an extension of his artistry. It began with lashes (his “Sun, Moon, and Stars” collection is still a pro favourite) and has evolved into a full beauty line, now worn by Beyoncé herself.

The brand’s hero lip trio went viral thanks to Cowboy Carter, proving that Rokael doesn’t just follow the culture—he creates it.

Working with Icons, Building His Own Legacy
In addition to his own brand, Rokael was tapped as a Complexion Consultant by Haus Labs by Lady Gaga, helping to create their groundbreaking 51-shade Triclone SkinTech Foundation—a role that reinforced his reputation as one of the most technically skilled artists in the business.

Yet despite the star power, Rokael remains deeply grounded in his mission: to elevate, empower, and evolve what beauty means.

Social Media Pull Quotes (for Instagram or Carousels):
“From Cowboy Carter to Kardashian couture, Rokael Lizama creates the looks that define pop culture.”

“I create for the woman who knows who she is—and isn’t afraid to shine.”

“Rokael Beauty isn’t just a brand. It’s a reflection of my culture, my journey, and my love for transformation.”

“The glam isn’t just makeup—it’s a message.”

Why Rokael Lizama Is a VOIR Icon?
At Voir Fashion, we celebrate the disruptors who make beauty fearless. Rokael Lizama is one of those rare artists whose work transcends trends and becomes part of the cultural fabric. Whether it’s Beyoncé’s Cowboy Carter glam or the sculpted elegance of the Kardashians, his artistry moves with purpose—and power.

He doesn’t just do makeup.
He creates the moment.

The post Rokael Lizama – The Artist Behind Beyoncé’s Cowboy Carter Glam and Hollywood’s Most Iconic Faces appeared first on Voir Fashion.

Dolce & Gabbana released its new mind-blowing campaign for the sublime men eau de parfum Devotion, which is set to launch on January 26th 2025. The campaign is innovative but with the classic D&G Italian style, which makes the brand so loved all over the world. The typical Italian location of the market highly contributes to the charm of the ad, which is elevated by the Dolce & Gabbana clothes that the stars are wearing, that resemble La Dolce Vita style with traditional Mediterranean elements such as flowers. Sex symbol Michele Morrone also brings a twist of Italian beauty to the perfume campaign, while Maya Jama embodies a strong femme fatale with her beauty. The breathtaking Italian actor Michele Morrone, previously starred in a Netflix show among others and TV presenter Maya Jama is also a model and influencer. The campaign was directed by the incredible Giuseppe Tornatore. The clip sees dark haired statuesque beauty Maya Jama walking down the streets of Palermo with a black floral print dress, a black lace veil and black stilettos with D&G logo. Her hair are styled in a slightly messy bun and her makeup is natural with a hint of colour on the lips. She is also wearing Dolce & Gabbana earrings. Michele Morrone on the other hand, is wearing a white shirt with a matching white foulard, which then Maya tenderly steals. Maya Jama is holding hands with Morrone and in a moment of playfulness and complicity they separate. In this instant the beautiful Maya styles her black veil on her head and walks away in a crowd of women dressed just like her, with a black floral dress. Charming Morrone then approaches one of the women thinking it was Maya. But it wasn’t. In a moment of theatrical tension then the women all put their hands, tangled with black rosary, onto Michele Morrone’s face. He is closing his eyes embracing the moment. Then the exquisite perfume appears in a transparent bottle with a silver heart with D&G logo in the middle. The delicious fragrance has notes of spicy coffee which recalls Italian traditions, deep patchouli and fresh lemon for a hint of Mediterranean mystic. The perfume will launch on January 26th 2025, and will be available in all Dolce & Gabbana stores. Devotion it’s the perfect gift for Valentine’s day to surprise your better half with a fragrance you won’t be able to resist.

Image credits Dolce & Gabbana

Words By Camilla Morgante

The post Dolce & Gabbana Just released Their new mind-blowing campaign for the sublime men Fragrance Devotion appeared first on Voir Fashion.

Charlotte Tilbury

£ £25

Charlotte Tilbury Hypnotising pop shots

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Among the grand collection of Christmas throwbacks and limited-edition collections Charlotte loves to supply us with, it’s the iconic Pop Shots that take the cake, and the sell-out, hypnotising Pop Shots are officially back for the holiday season! The much-loved formula is back for a limited time only in 9 diamond-inspired shades. Developed with multi toned pearls for a kaleidoscopic finish, the colours cover pinks, purples, blues, greens, yellows, and metallics so every shade is accounted for. These eyeshadow palettes are packed with pigment and shimmer to ensure every party this Christmas will be merry and bright… and always Instagram ready.

Dior Beauty

£ £60

Diorshow Christmas limited edition

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Whether you’ve been naughty or nice this year, Dior’s gift to us all is giving us the royal treatment with their new collection from the genius of Pietro Ruffo. Whether you’re into warm festive glows and gold motifs, or prefer a cooler, frosted evening vibe; the two new Christmas eyeshadow palettes both expertly entrap the spirit of the season while featuring completely different tones. The lipstick in the collection has also captured our hearts. The glitter infused liquid sequin lipstick, available in 10 shades, is the perfect product to turn heads at the work’s Christmas ‘do, and the best reason to be caught under the mistletoe.

Huda Beauty

£ £62

Huda Beauty Icy Nude Eyeshadow Palette

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Baby, its cold outside, and what better way to embrace the frosty air than through Huda Beauty’s newest holiday collection: Icy Nude. Holiday collections tend to focus on the reds, but at Huda Beauty; they’ve traded warm crackling fires for striking silvers, icy pinks, and deep mauves. In their final palette ever, Huda really has ended on a high with her stunning collection also featuring new lip gloss, blush filter, and pH face gloss to give your skin that winter wonderland, frostbitten glow.

Too Faced

£ £48

Too Faced You’re A Gem! 3-Piece Eye Makeup Set

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The newest limited-edition collection to join their eyeshadow dynasty are two new mini palettes inspired by gems and jewellery. The magenta focussed palette: ‘You’re A Gem’ features five new shades all bright and shining with hints of a complementary brown shade for contouring and contrasting. The other palette: ‘Precious Gems’ in gorgeous emerald packaging has a more delicate approach and features five more neutral tones, still with that Christmas sparkle, in a nude palette also complete with deep brown contouring shade.

Morphe

£ £22

Morphe Shade Thrower

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Give the gift of gossip this Christmas with Morphe’s newest collection: Holiday Drama. Bring the drama with the new eyeshadow palette, Shade Thrower, of 18 warm neutrals, soft pinks, and icy metallics in creamy matte and dazzling shimmer finishes. Or if you’d prefer, attract an audience with richly pigmented soft pink and copper shades, and two Molten Metal Eyeshadows—that can be applied wet or dry— plus 4 complementary matte shadows for melodramatic, multidimensional effects in their palette: Crowd Pleaser. Also featuring a new blush product, liquid lipsticks, and primers, this collection has everything you need to be the talk of the office the morning after the Christmas party.

Words by Isobel O’Connor

The post Latest in Beauty: Must-Have Releases To Put On Your Christmas List appeared first on Voir Fashion.

£ 62

HUDA Beauty Icy Nude Eyeshadow Palette

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£ 28

HUDA Beauty Icy Nude PH Face Gloss

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Huda Beauty just dropped her Icy Nude collection and it’s her coolest one ever. The Icy Collection Press Kit has landed at Voir HQ, and we can’t wait to tell you what’s inside. 

Huda has recently been obsessed with icy eye looks, so we must start off with the gorgeous 18 shade palette – her last big palette (ever!!!). The limited-edition palette displays the words ‘Icy Nude’ on the front, and inside is full of icy shimmers and cool, grey mattes, but also warmer tones, all a combination of creamy formulas – so not only is it great as we transcend into the winter months, but it’s also versatile for other seasons.

£ 17.50

HUDA Beauty Icy Nude FAUX FILLER Lip Gloss

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£ 24.00

HUDA Beauty Icy Nude Blush Filter

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Next in the collection is the Icy Nude Face Gloss – exclusive to the Huda Beauty website only and limited edition. “It’s a sheer, dewy PH face gloss” says Huda, the shade name being Frostbite and giving you a shimmery pink, duo chrome look, great for adding some colour to a no-makeup face.

The collection also includes three new shimmer lip glosses in the shades She Flirty, She Glitzy, and She Fire. All three a permanent addition to the website – so that means they’re here to stay, along with the seven other lip glosses already there. Expect the formula to have a strong pigment, including vegan collagen and vitamin E, but also has the help of microfine pearls for an instant plumped and very glossy look. They are the only shimmer glosses currently on her site, so you need to hurry before they’re gone!

Lastly in the collection there are two Icy Nude Blonzers. They are blush and bronzer in one and are under Huda Beauty’s Blush Filter products. The liquid blonzers come in two rich chocolate colours with pink rosewood undertones, the shade Latte for light-medium skin tones and Coco Loco for tan-dark and joins five other Blush Filter shades released previously.

We at Voir can’t wait to try these collector pieces and make them a part of our glam makeup looks!

Words By Zlata Gavula

The post Voir Loves: Here Is Everything You Need To Know About The New Huda Beauty Icy Collection appeared first on Voir Fashion.

Cardi B

Make your lips the centre of attention in a look that is bold and bossy. A flawless, natural base gives way to the dramatic lip line in a deep, striking black completed with natural lip colour is the perfect way to marry the weird and wonderful. If you’re looking for an accessible but professional looking style that is sure to turn heads this autumn, this is the look for you.

£ £23.20

Bobbi Brown Crushed Lip Color

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https://www.bobbibrown.co.uk/product/2342/49493/makeup/lips/lipsticks/crushed-lip- color#/shade/Sweet_Coral

£ £20

M.A.C lip pencil

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https://www.maccosmetics.co.uk/product/13852/340/products/makeup/lips/lip-pencil/lip- pencil?shade=Caviar

£ £33

Dior Addict Lip Glow Oil

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https://www.dior.com/en_gb/beauty/products/dior-addict- lip-glow-oil-Y0124000.html#pink-lilac

Kylie Jenner

Queen of makeup, Kylie, was seen embracing classic and sophisticated Parisian style in her makeup look for the Schiaparelli show. Seen with flawless matte base matched with a cool toned, natural eye and perfectly rosy cheeks, but what we’re loving is her million-dollar lips, coated in a glossy, glass like pink shade to contrast the matte look. Another take-away from this look is the deeper lipliner which seems to be the trend of the season!

£ £31.60

Yves Saint Laurent All Hours Luminous Matte Foundation with SPF 39 25ml

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https://www.debenhams.com/product/yves-saint-laurent-all-hours- luminous-matte-foundation-with-spf-39-25ml_ydd08578?colour=ln6

£ £20

Kylie Cosmetics Lip Shine Lacquer

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https://kyliejennercosmetics.co.uk/products/lip-shine- lacquer?variant=44067991781563

£ £31

Benefit Shellie Warm seashell-pink blush

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https://www.benefitcosmetics.com/en-gb/product/shellie-warm- seashell-pink-blush-SHELLIE.html

Mae Tan

The gorgeous Mae showed her sophisticated side
in Paris this week, bringing a cat eye to the
catwalk done with expert precision using a pencil
to achieve a slightly softer, blurred effect.
Drawing the eye outward with a parallel waterline
flick created an elongated effect and with
prominent eyelashes, a Tim Burton-esque vibe is
achieved, the perfect deep look for autumn.
Natural, fluffy eyebrows in a cool, lighter shade
complement the look by playing a submissive role, not drawing attention from the dramatic eye. A deep brown lip is making us swoon and the blurred lip line, having the appearance of just being kissed, is a soft but daring touch.

£ £35

Chanel STYLO SOURCILS HAUTE PRÉCISION

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https://www.chanel.com/gb/makeup/p/191160/stylo-sourcils-haute-precision- microfine-defining-eyebrow-pencil/

£ £22

Charlotte Tilbury THE CLASSIC CLASSIC BROWN Previously “Audrey”

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£ £37

Gucci 123, Auroral Amber, Rouge à Lèvres Mat Lipstick

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https://www.gucci.com/uk/en_gb/pr/beauty/makeup/lipstick/matte- lipsticks/123-auroral-amber-rouge-a-levres-mat-lipstick-p-

6112349PL129123

Normani

Receiving the Alexander Echeverri treatment in Paris this week, the gorgeous Normani is bringing smoky back in expert cool toned, matte eye look. In a new highlight technique for autumn, precision takes new meaning in the simple yet jaw dropping highlight along her nose which isn’t seen on the cheekbones, a usual highlight staple, with the rest of the complexion being matte and natural. The lip look of the season is seen tying the face together with deep brown liner encasing natural pink lips.

£ £20

Morphe 18CT Matte Essentials Artistry Palette

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https://uk.morphe.com/products/18ct-matte-essentials- artistry-palette

£ £42

Hourglass Ambient Lighting Finishing Powder

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https://www.hourglasscosmetics.com/products/ambient- lighting-finishing-powder?variant=29474685550710

£ £30

Trish Mcevoy Brush

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Gabbriette

Grunge queen Gabbriette has been channelling Y2K in this subtle yet nostalgic look. Her thin brows are the centre of attention, minimally filled and accentuated with a pop of slightly shimmery highlighter around the brow bone. With little bronzer and blush in the look, the complexion is heavily dependent on a good quality, skin like foundation and concealer to emulate the natural skin while giving a sheer, luminous coverage. The perfect nude pink has also been used to enhance her natural pigment, but not overwhelm the look.

£ 34

Charlotte Tilbury Hollywood Flawless Filter

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https://www.charlottetilbury.com/uk/product/hollywood- flawless-filter-shade-1-fair

£ £27

Clarins lip oil balm

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£ £31

Touche Éclat Illuminating Pen

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Gabbriette’s dark look

In a more dramatic variant of Gabbriette’s
flawless base, she explores how a bold smoky eye
is the perfect homage to Parisian fashion,
producing an air of sophistication around an
edgy, grunge look. The charcoal lid shade
features some prominent blue undertones and is
bluntly dragged across the lid and town to the tear
duct. Softening the look and producing the
smoky, blurred effect is a complementary brown
shade, seen lifting the colour into a slight cat-eye,
and lining the waterline, surrounding the eye. Matched with a cool toned pink lip gloss, we’re loving the Y2K vibe.

£ £44

Urban Decay The Original Naked Eyeshadow Palette (LIMITED EDITION)

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https://www.urbandecay.com/original- naked-eyeshadow-palette/ud1285.html

Brenda

For the Dior show at Paris this week, the iconic
Brenda was seen in a natural ‘woke up like this’
complexion with a gorgeous berry lip. The low-
coverage foundation gave her an airbrushed look
while remaining light and almost transparent on the
skin, acting as a subtle colour corrector on her
porcelain skin. The slightly pink shade around the
eyes, particularly on the water line, ties in with the
berry lip to give the look a sense of ‘completeness’
as the berry shade appears at the top and bottom of
the face creating a sense of unity. Complete with her full, fluff brows, we’re loving how she’s embracing her freckles and showing the world you don’t need layers of high coverage, removing uniqueness, to be beautiful.

£ £40

Chanel Rouge coco flash

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https://www.chanel.com/gb/makeup/p/174096/rouge- coco-flash-colour-shine-intensity-in-a-flash/

£ £28

Laura Mercier RoseGlow Caviar Stick Eye Shadow

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https://www.lauramercier.co.uk/products/roseglow- caviar-stick-eye-shadow?variant=48674286633256

£ 20

Glossier – Perfecting Skin Tint

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https://uk.glossier.com/products/perfecting-skin- tint?variant=41611457167407

Jordan Grant

Spotted in Paris embracing a blue eye shadow with a modern twist is Jordan at the Balmain show. The sheer blue with slight shimmer on the eye brings a pop of colour to her deep brown eyes, and a perfectly sculpted brow sits strongly above to combine the neat and playful. The look further embraces a dewy, lustrous glow in the cheeks, using pink highlight, and lips, using a natural pink gloss, to encapsulate a Y2K shine, contrasting a contemporary strong brow which we’re loving for autumn.

£ £50

SUQQU

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https://www.selfridges.com/GB/en/product/suqqu- signature-colour-eyes-eyeshadow-palette-

62g_R04385649/#colour=143%20Niwakayuki

£ £44

HOURGLASS Ambient Lighting Blush 4.2g

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https://www.selfridges.com/GB/en/product/hourglass- ambient-lighting-blush-42g_1112-3005965-

CBLM254/#colour=ETHEREAL%20GLOW

£ £32

VICTORIA BECKHAM BEAUTY BabyBlade eyebrow pencil 5.3g

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https://www.selfridges.com/GB/en/product/victoria- beckham-beauty-babyblade-eyebrow-pencil-

53g_R04225653/

Jourdan Dunn

Undergoing a gorgeous Sophia Sinot makeover is
model Jourdan Dun for the Balmain show at Paris
Fashion Week. In completely flawless beat, we’re
stunned by the creaseless blending of the base which
seamlessly blends into eyeshadow. The lighter toned
concealer adds a natural highlight to the face, namely
undereye, chin, and nose, without an overpowering
shimmer. The sharp eyeliner has been buffed with
eyeshadow into a smoky effect towards the outer crease to create a blurred cat eye, and the tight liquid line defines the eye with expert precision, and an extremely steady hand! The lip, as we’ve seen a lot this season, utilises a dark liner around a natural shade and that glass-like gloss gives the perfect shine.

https://www.dior.com/en_gb/beauty/products/dior-backstage-face-body-flash- perfector-concealer-Y0262001.html

£ £28

Dior Backstage Face & Body Flash Perfector Concealer

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https://www.yslbeauty.co.uk/makeup/eyes/eyeliner/couture-liquid- eyeliner/WW-22304YSL.html?dwvar_WW-22304YSL_color=N°1

£ £28.58

YSL Beauty Couture Eyeliner 13g

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lacquer/15212889.html?affil=thggpsad&switchcurrency=GBP&shippingcountry=GB&variation=152 12860&gad_source=1&gbraid=0AAAAA9UeUNIE9ojX5hn2JwRWcRiaMmFuo&gclid=Cj0KCQjwr 9m3BhDHARIsANut04agx2N7pqIx6BZuNqTiGxemjJ0jBTilISNqKWblDDXP0F2C8YUlal4aAmD MEALw_wcB

£ £28

Glazé Lip lacquer – Gala

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Words By Isobel O’Connor

The post Chic & Bold: 9 Beauty looks from Paris Fashion Week appeared first on Voir Fashion.

A Dream Product for Every Customer

The REFY Blur Liner is designed to create the illusion of instantly fuller lips with minimal effort. It’s THE perfect on-the-go solution for anyone seeking a naturally enhanced pout without the hassle of traditional lip liners. Infused with Blur-Gel Technology, this groundbreaking product blurs imperfections and smooths out lip lines, giving you a flawlessly fuller look in just one simple step.

Effortless Application

The Blur Liner’s unique domed applicator ensures that the creamy formula glides on effortlessly, hugging the edges of your lips for a soft contour effect. No mirror? No problem. This fool-proof design allows you to apply the liner quickly and easily, making it an indispensable tool for busy individuals who still want to look polished and put together.

A Stunning Campaign

True to REFY’s ethos, the Blur Liner launch is accompanied by a campaign that is as clean and cinematic as the product itself. The visuals are iconic, perfectly capturing the essence of simplicity and elegance that REFY embodies. At Voir Fashion, we are enamored with how the brand continues to blend high-performance with high style, offering products that are both functional and visually stunning.

Blur Liner vs. Lip Sculpt Liner

If you’re wondering how the new Blur Liner compares to the previous phenomenal Lip Sculpt Liner, REFY has got you covered. The Blur Liner creates the illusion of instantly fuller lips with a mirror-free application, making it a quick and easy choice for everyday use. In contrast, the Lip Sculpt Liner focuses on sculpting and defining lips with a precision tip and long-lasting setter, offering a more detailed and defined look.

Why Blur Liner Is a Must-Have

The Blur Liner is more than just a product; it’s a testament to REFY’s commitment to simplifying beauty. With its ability to enhance your natural lip color and provide a fuller look without additional steps, it’s no wonder this liner has quickly become a favorite.

Available in six true-to-tone shades, it complements a range of lip tones and integrates seamlessly into any beauty routine.

Formulated with nourishing oils, the Blur Liner not only smooths out harsh lip lines but also provides long-lasting hydration, giving lips a plumper, more defined appearance. Clinical trials revealed:

• 93% agreed that Blur Liner made their lips appear naturally fuller.
• 100% agreed that it was easy to use.
• 86% said it enhanced their natural lip color. For anyone looking to elevate their lip game with minimal effort, the REFY Blur Liner is the answer. Its innovative approach and stunning design make it a standout addition to any makeup bag, proving once again that simplicity and sophistication can go hand in hand. REFY Beauty’s Blur Liner is available starting today at 6pm BST, priced at £16. The Blur Liner will also be available at Selfridges from September 11th and Sephora UK from September 23rd.

Words by Noa Balou

£ £16.00

Blur liner

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The post Voir Tries REFY Beauty Game-Changing, Blur Liner! Here is Why You Need To Add It To Your Make Up Bag appeared first on Voir Fashion.

These products allow you to get way more imaginative with your makeup due to the multitude of colours and finishes they come in. You also get way more product out of them as the majority of what you’re applying is simply water. Although you do need to buy separate brushes to use them, they give you more than your money’s worth in every other way.

Some of the best water-activated liners include, the Relove by Revolution split liner pots. These come in four different colour combos which perfectly complement each other. These highly-pigmented liners are only £5 each, and for the quality you get, we’d say that’s more than worth it.

^{Image Credit: Superdrug}

£ 5

Revolution Revolve Water-Activated Liner In Intellect

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£ 5

Revolution Revolve Water-Activated Liner In Distinction

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juliettax3 swatched the shade Distinction in a TikTok. The solid white and black colour glided effortlessly onto her hand – the perfect shades for a more sophisticated look.

@jiraiyasleftball created a look out of the two shades in the Agile pot, resulting in a sweet pink look.

£ 5

Revolution Revolve Water-Activated Liner In Double-Up

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£ 5

Revolution Revolve Water-Activated Liner In Agile

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Another range of fan-favourite water-activated liners is the Glisten Cosmetics Split Liner Collection. These ultraviolet colours make for some inspired neon looks using the carefully selected shade range (our personal fave is Peach Melba!).

Now you’ve seen the watch test of these Glisten Cosmetics formulas, but let’s take a look at some looks created with these gorgeous products. @alexajdmakeup randomly chose some Glisten Cosmetics water-activated liners out of her huge collection and created this stunning graphic liner look.

£ 39

Glisten Cosmetics Split Liner UV Collection

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Makeup Revolution has some of their own water-activated liners (separate from their Relove range) and they swatched some of the shades in a video posted to TikTok:

These Neon Heat Water Lines boast an array of beautiful, pigmented colours that’ll allow you to create whoever looks you desire. On top of that, they also have some graphic liner palettes, so if you’re unsure which colours go well together, these palettes do all the work for you.

@onigirinanaaa created a spooky Halloween look out of their graphic liner palette, Bright Babe. The gorgeous blood-red shade made for a striking, yet haunting result.

£ 6

Makeup Revolution Water Activated Graphic Liner In Pastel Dream

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£ 6

Makeup Revolution Water Activated Graphic Liner In Brights Babe

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Beauty Bay hopped onto this trend and released their very own water-activated eyeliner palette – the Aquavated Liner Palette in Brights for only £13. These stunning neon shades give you everything you need for a glammed-up look on a night out. Beauty Bay posted a TikTok of @Klaudia showing off her brilliant graphic liner skills using the palette. These electrifying looks had us rushing to get this liner palette.

Melissa Jade went for an ombre look with the palette. The colour blended beautifully into one another, making for a vibrant look.

£ 13

Beauty Bay Aquavated Liner Palettes In Brights

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_{Words by Ayushi Nathwani}

^{Header Image by Fenty}

The post Why Water-Activated Liners Are The Next Big Thing appeared first on Voir Fashion.

Retro Love Eyeshadow Palette

Although all of their eyeshadow palettes offer a stunning selection of shades, this is by far our fave. Containing seven shimmers and thirteen mattes, this palette gives you everything you need to create some dazzling eye looks. Rather than sticking to a specific colour theme, this shade range gives you yellow, mint, pink, maroon, teal and many more options to choose from. I mean, 20 shades for £15 sounds like a good deal to us. It does have a sort of retro vibe, as the colour choices seem reminiscent of the 80s and 90s.

@sophiedoeslife recreated Taylor Swift’s iconic Lavender Haze makeup look using this palette together with Beauty Bay’s Love Notes palette (which, FYI, we’d also highly recommend!) The shimmery lilac look had people swooning over her and the palette in the comments section.

£ 15

By Beauty Bay Love Notes Palette

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£ 15

By Beauty Bay Retro Love Palette

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Liquid Crystal Chrome Eyeshadow Trio

This trio of liquid eyeshadows contains a blue-purple duo-chrome, a silver shimmer and a yellow-green duo-chrome. These highly pigmented formulas are perfect for a night out on Saturday or a random makeover at 3 AM on a Wednesday (we’ve all been there). The duo chrome effect in these shades makes for a unique, dynamic look.

@glowbysoph swatched the green shade on her eyes in a TikTok. The glistening pigment brought her eyes out in a bold and daring way and had all of her viewers rushing to Beauty Bay to get their hands on these little bottles of magic.

If you’re a fan of shimmery liquid eyeshadow but not so much of chrome effects, they also have single colours available in seven shades for only £7 each! Lauren B. Brown (@raggedyroyal on TikTok) showed us just how gorgeous these shades are by creating this stunning look in a TikTok.

£ 16.80

By Beauty Bay Liquid Crystal Eyeshadow Trio Chrome Collection

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£ 5.60

By Beauty Bay Liquid Crystal Eyeshadow

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Liquid Cream Blush

This Beauty bay blush just screams summer to us. The four shades give you everything you could possibly need to create a warm, summery look. It can be stressful finding the right blush if you have darker skin, but these four shades have got you covered – they’re highly pigmented and show up on even the darkest skin; they blend out beautifully to create a natural blushing-from-within look; the shades look brilliant on any skin tone. Containing jojoba and almond oil, this satin-finish blush is not only a gorgeous blush, but also great for your skin – and for only £9, who’s complaining?

Juliana Shiel (@julianashiel) tried on the blushes, showing how effortlessly they blended out. Just a couple of dots of the product were enough for a gorgeous glowy look.

£ 9

By Beauty Bay Liquid Cream Blush in Reef

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£ 9

By Beauty Bay Liquid Cream Blush in Peaches

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£ 9

By Beauty Bay Liquid Cream Blush in Blooming

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£ 9

By Beauty Bay Liquid Cream Blush in Spring

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Powder Bronzer

This next product is one of their best sellers, and we can definitely see why. The powder bronzer (available in 8 shades) gives you a warm, sculpted look in only a couple of swipes of the product. These powders give your face a bit of dimension and keep you looking sun-kissed all year round, even when the sun’s not up. For those who aren’t a fan of wearing loads of makeup, these look great on their own as well as over the top of contour and foundation.

@theplasticboy took to TikTok to share his top six bronzers for dark skin – the Beauty Bay bronzer was the first on his list!

£ 8

By Beauty Bay Powder Bronzer

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Breakout Starter Kit

Beauty Bay’s beauty editor, @thatgirlgrace, appeared on their TikTok page to share some tips for anyone with breakout-prone skin. And guess what? – Beauty Bay has the perfect kit to check all those boxes.

The Breakout Starter Kit contains five super-effective products. First up in our routine, we have the Prebiotic + Avocado Oil Cleansing Gel which is a gentle non-foaming cleanser which helps soothe breakouts. Next, we have the 5% Glycolic Acid + 1% PHA Toner, because double cleansing is important (especially after taking off a full face of the products listed above!). This toner isn’t harsh at all and helps clean out clogged pores. Then we have the Squalane + Ginseng Gel Moisturiser, which is a lightweight gel-cream hybrid formula – perfect for breakouts as it hydrates skin without making you look greasy.

When it comes to targeting your spots, the Salicylic Acid + Niacinamide Blemish Paste is everything you’ll ever need. These two power ingredients are known to be the most effective combo to fight breakouts. But, if your stubborn spots simply refuse to leave, the Hydrocolloid Spot Patches are sure to do the job!

£ 30.35

By Beauty Bay The Breakout Starter Kit

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Well, there you go – the perfect shopping basket of goodies for this summer. We hope you found some new faves in this list and can try out some of those crazy eye makeup looks or fight back against your breakouts!

_{Words by Ayushi Nathwani}

^{Header Image by Beauty Bay}

The post The Best Of The By Beauty Bay Makeup And Skincare Line appeared first on Voir Fashion.

Kylie Cosmetics by Kylie Jenner:

^{Image credit: Kylie Cosmetic}

Kylie Jenner’s brand has really made a name for itself since its launch, but it’s come a long way since the Kylie Jenner lip challenge craze that it created in 2015. The prices may be high, but the quality is even higher.

The best-selling products are by far the Matte Lip Kits which are available in 38 shades. These no-smear matte lipsticks have long been a fan favourite due to their long-wear formula and stunning collection of colours. Another fan-favourite would be the Lip and Cheek Glow Balm. This product can be used as both a blush and lip balm which gives you a warm natural glow.

@thebeautyradar on TikTok shared a video of her swatching the gorgeous balms on her arm:

£ 21

Kylie Cosmetics Matte Lip Kit

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£ 16

Kylie Cosmetics Doin The Most Lip & Cheek Glow Balm

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Rare Beauty by Selena Gomez:

_{^{Image credit: Rare Beauty}}

Selena Gomez launched Rare Beauty in September 2020, and it definitely changed the beauty world for the better. The brand gained so much attention simply for its ethos, consistently advocating for mental health awareness and creating a sense of community around the products.

We highly doubt that anyone in the makeup world hasn’t heard of the Soft Pinch Blush. This product went absolutely viral on social media. The luscious shades and blendable formula caught the hearts of so many beauty gurus. Another product that would layer perfectly above the blush would be the Positive Light Liquid Luminizer white is available in 8 different shades. The liquid formula is easily buildable, so whether you’re going for a subtle glow or a blinding shine, this product can do the job.

Gomez herself showed how she used the Liquid Luminizer in a TikTok posted by Rare Beauty. The shimmery formula gave her skin an ethereal, but still, natural, glow.

£ 20

Rare Beauty Soft Pinch Liquid Blush

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£ 21

Rare Beauty Positive Light Liquid Luminizer

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Jeffree Star Cosmetics by Jeffree Star:

^{Image credit: Beauty Bay}

Jeffree Star rose to fame through MySpace and YouTube, posting videos of his magnificent makeup looks, and, when he decided to launch his own brand in November 2014, we were all for it. The initial launch consisted of only three Velour liquid lipsticks and since then has turned into an enormous collection of stunning high-end products. The Velour liquid lipstick range currently has 84 shades ranging from the brightest of pinks to the deepest of blues.

Aside from the lipsticks, the product that stands out from Starr’s line the most is the Blood Lust eyeshadow palette. This 18-shade palette consisted of a beautiful selection of colours that blend together seamlessly. The pigmented formula and gorgeous shades were enough to have us completely obsessed with this product the moment we laid our eyes on it.

@tae.seonrise on TikTok decided to use the shades of the palette for a goth look, showing the immense versatility of this eyeshadow palette.

£ 54

Jeffree Star Cosmetics Blood Lust Palette

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£ 16

Jeffree Star Cosmetics Velour Liquid Lipstick

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Fenty Beauty by Rihanna:

^{Image credits: Fenty Beauty}

This list wouldn’t be complete without the mention of Fenty Beauty. The Pro Filt’r Foundation hit the shelves in 2017, boating 40 shades (which since then has increased to 59 shades!), which promoted inclusivity in the beauty scene. Rihanna herself has garnered a large following from her music alone, making it easy to promote her makeup line, as her fans were practically throwing themselves at the new products when they launched almost six years ago.

The initial launch included a staggering amount of products – which is quite a bold choice for a new makeup brand – but Rihanna and her team at Fenty pulled it off. The top-rated products obviously include the Pro Filt’r Foundation, due to its light, breathable formula and airbrushed finish. But another product that snuck its way to the top was the Match Stix range. These little sticks can be used as contour sticks, concealers, colour correctors and even highlighters. From the diverse shade range to the creamy formula, these little guys are a must-have for anyone dreaming of that perfectly snatched look.

Fenty Beauty took to TikTok to share a video of their Match Stix doing their thing – and doing it well.

£ 23

Fenty Beauty Match Stix Matte Skinstick

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£ 36

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

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About-Face by Halsey:

^{Image credits: About Face}

Rather than taking the usual route, Halsey decided to go for a more editorial vibe with her launch. This comes as no surprise, looking at all of the singer’s past iconic makeup looks on red carpets. The line is slightly more limited than the previous brands, however, Halsey did not compromise quality. Although the products don’t exactly have drugstore price tags, they’re still relatively affordable compared to most competitors – making them a fine choice for any drugstore makeup lovers looking to dip their feet into the luxury makeup pool.

The star product of the range is without a doubt the Matte Fluid Eye Paint. It’s available in 26 shades making it the perfect product for anyone who loves a bit of a daring and vibrant look. The formula is highly pigmented and blends smoothly, resulting in a bold, colourful look that lasts for hours. Fans of Halsey – as well as beauty gurus in general – fell in love with the gorgeous formula and the versatility of this product. The perfect product to pair with the Eye Paint would be the Shadow Fix Eye Primer which looks pigment in and keeps it from creasing keeping your eye makeup looking flawless all day.

@glow_bymonica on Instagram was invited by About-Face to Rolling Loud in New York and shared with her followers her experience as well as a stunning lime-green eye look created with About-Face products. It’s safe to say that this look was enough to get us desperately running to get our hands on these products.

£ 21

About Face Matte Fluid Eye Paint – Scream Of Consciousness

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£ 12

About-Face Shadow Fix Eye Primer

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_{Words by Ayushi Nathwani}

^{Header Image by Vogue}

The post The Best Celebrity Makeup Brand Launches In Beauty History appeared first on Voir Fashion.