Poster Girl’s brilliant new ad campaign is promoting their new collection with a ‘The Bachelor/Love Island’-esque mini-series debuting on their Instagram. The campaign includes huge stars such as Kim Petras, Lana Rhoades, Alton Mason, and India Westbrooks and features their collection on the stars as the girls fight it out for Alton Mason’s affections. 

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Mason is perhaps one of the biggest names to be involved on the project. An American model, he is best known for being the first black model to walk for Chanel in 2018, leading him on to achievements such as GQ Australia’s male model of the year 2019 and earning a place on Forbes’s 30 under 30 list under Art and Style, as well as global ambassador for Dolce & Gabbana. 

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His success on the runway may be a large part in why he was chosen for such a creative campaign, due to both founders having profound experiences at fashion houses such as Christian Dior, Alexander Wang, John Galliano, and Bvlgari. Poster Girl, the brainchild of Francesca Capper and Natasha Sommerville, launched in 2017 and manifests “confidence and ultra-femininity by referencing a direct nostalgia to the designers’ upbringings […]. Poster Girl celebrates inner confidence and femininity.” Poster Girl now dresses the likes of Paris Hilton, Kylie Jenner, Megan Fox, Selena Gomez, Dua Lipa, and Doja Cat – rocketing to fame quickly with their designs and fantastic ad campaigns. 

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Although Alton Mason, who dons a floor length red feather overcoat and tailored black slacks in the opening episode, is the object of the girls’ desire in the campaign – it is the girls who should be the object of our desire as they wear clothes from Poster Girl’s new collection. The opening shot consists of a wide angle that shows all the girls in the campaign. Red, pink, and black are the colours at the forefront of the collection, manifesting in lace, netting, leather, PU, and sparkles with pops of animal print in neutral tones.

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Kim Petras wears a pink maxi dress with feathers around the bust and a thick, crystal choker – very reminiscent of y2k style with inspiration from movies such as Legally Blonde. Poster Girl have clearly studied her brand carefully, curating a look that matches her y2k Christina Aguilera style perfectly.

£ 120

Poster Girl Vanderbeck Maribou Feather Bodycon Dress

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Lana Rhoades, India Westbrook, and Aliyah’s Interlude are all shown in different Poster Girl looks. Rhoades is shown wearing two looks: a plunging black animal print maxi dress and later, a mesh, cut-out yellow playsuit. The palette of the black, silver, and yellow matching her rather neutral aesthetic she has adopted since her cut-back on social media in 2022. 

£ 120

Poster Girl Marina Mini Dress Saffron

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Both India and Aliyah go for a more feminine look with one-legged, pink mesh body suit and the corresponding mini dress – matching their more feminine and sexy personas they present in the media and through their music. 

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Other outfits include a high-neck, cut-out maxi dress on the Clermont Twins, Shannon and Shannade. A sheer mini dress with orange feathers worn by Daphne Marleen. A block colour, long-sleeve, polo mini dress on Salem Mitchell, and burgundy leather two-piece on pregnant co-founder herself, Francesca Capper. 

£ 145

Poster Girl Pink Long Asymmetric One Leg Fishnet Jumpsuit

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£ 90

Poster Girl Minted Red Fishnet Jumpiest

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£ 120

Poster Girl Trophy Blue Fishnet Bodycon Fur Cuff Jumpsuit

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£ 200

Poster Girl Bare Backless Halterneck Leopard Dress

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£ 120

Poster Girl Pin Up Mini Fishnet Pink Dress

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£ 600

Poster Girl Roast Latex Flame Strap Black Midi Dress

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The big names and stars involved in this project show how far Poster Girl’s brand has come, and with ad campaigns like this – it will be exciting to see where they take the brand next. The campaign is silly and fun, creating a mock version of The Bachelor and hyperbolising characters in an entertaining way. This framing of advertisement for the drop perfectly encapsulates the vibe of the collection, a total testament to the creative minds of Natasha Sommerville and Francesca Capper. 

_{Written By Bethan Gwynne}

The post The Love Factory: Poster Girl’s New Collection With Alton Mason At The Centre appeared first on Voir Fashion.

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Kim has been breaking down boundaries that have been built by society for transgender women since she won her first Grammy in 2023, alongside her co-winner Sam smith. Grammy viewers noticed she was wearing a very identifiable shade of red lipstick during the award show, specifically a Mac lipstick. And just over a year later she’s made the incredible move of becoming one of their brand ambassadors, and on the brands 30^thbirthday.

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The campaign depicts Petras in a billion-dollar dress, literally. In the first of the two main campaign images she was dressed in an oversized pink Billion-dollar bill. She wears her signature long blonde Barbie like locks and a Mac signature red lip.  In the second she is buried in a pile of the iconic bullet shaped Mac Viva Glam lipsticks.

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The shoot was creative directed by Lele Julianna alongside a talented team of makeup artists and set designers including Gilbert Soliz, Hair by Iggy, Harry Lambert and Thosmas Bird. The extremely talented team pulled together to create this iconic campaign raising $520 Million, the highest achievement of the Viva Glam range to date, supporting communities affected by HIV and AIDS.

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The initiative plans to broaden its focus and drive equality across four main areas: Sexual equality, gender equality, racial and environmental equality. The line-up of Iconic Viva Glam ambassadors goes back as far as 1994 including icons line Chloë Sevigny, Dita Von Teese, Fergie and Sia.

_{Written By Lauren Dickson}

The post Kim Petras Is The Newest Mac Viva Glam Ambassador appeared first on Voir Fashion.

Now that we have more time our usual playlists have been overplayed, it is time for something new or maybe something old. We would enlighten you with our 50 favourite underrated songs from your favourite artists. Did you know about Katy Perry’s 80s dance song or Britney’s dance-gospel masterpiece? Exactly! Prepare yourself for a musical journey, hopefully resulting in you discovering new songs to dance to. Let your hair down and join us in dancing/sobbing to these underrated classics.

1. ‘Successful’ – Ariana Grande

Beginning our playlist is this badass anthem from reigning pop princess, Ariana Grande. The production is soft, dreamy and ever so slightly funk-inspired, much like the rest of her album sweetener. The lyrics exude confidence and quite simply make you feel like you are on top of the world.

2. ‘Break the Ice’ – Britney Spears

This underrated gem is one of my favourites and quite possibly the best Britney Spears song ever released. The song opens with the enticing words, “it’s been a while, I know I shouldn’t have kept you waiting, but I’m here now.” The song is an utter musical explosion of gospel singers, pounding drums and whining synths, all complemented by some of the strongest vocals Miss Spears has ever delivered, all at the peak of her “breakdown” in 2007. Pretty legendary if you ask me.

3. ‘Trouble for Me’ – Britney Spears

Femme Fatale was a pure electro-pop masterpiece and this track is merely a window into the album. The song is a whirlwind of roaring synths and Britney’s sassy yet despairing lyrics. Behind the seemingly simple message of Britney falling for a “bad guy” is actually the sad reality of Britney’s addiction. “Me and you were a disaster and you’re only a danger to me,” Britney sings. The masking of the deep lyrics behind an effortlessly intoxicating song makes it all the more captivating.

4. ‘Roulette’ – Katy Perry

‘Roulette’ is a total explosion of 80s pop in all its best forms. The playful lyrics complimented by the electrifying synths make the song gripping from start to finish. The song hits its peak at the chorus when the beat plunges into an unapologetically 80s dream. It’s hard to describe just how stimulating those first moments the chorus hits are but I am envious of anyone who gets to experience them for the first time. Katy wants us to “lose control” with us on this track and we are absolutely dancing our hearts out alongside her.

5. ‘Close Your Eyes’ – Kim Petras

Despite this song being taken off of Kim’s Halloween album, Turn off the Light, it does not discount it in the slightest from being perfection and a year-round bop – you may just need to ignore the plainly Halloween nature of the lyrics. Kim’s sassy speak-singing in the verses and powerhouse vocals in the chorus, listen in for those notes at the end, topped by the gripping beat make the song thoroughly enthralling from beginning to end, a perfect window into the artistry of Kim for any new listeners as well.

6. Venus – Lady Gaga

‘Venus’ is the absolute pinnacle of Gaga’s 2013 album, ARTPOP. The song is a curated compilation of Gaga yelling over various stirring and explosive, obdurately electronic dance-pop beats. Despite being promoted on various shows in 2013, it was never released as a single, which I think is a crime to pop music. The song is a musical ticket to another dimension, one with an abundance of dance, sex and joy.

7. Cherry – Lana Del Rey

Lana has a certain bewitching way about her that means she can so much as cough into a microphone and the world is enchanted, and ‘Cherry’ exemplifies this in the greatest possible way. The simple stripped back production is eerily alluring and manages to grip the listener from the moment Lana opens her mouth. The chorus is irresistibly catchy and embodies the essence that is Lana Del Rey, the sexy-sad playfulness is inescapable and almost certainly manages to pull you deep under the spell of the Mother Witch herself.

8. Genetics – Meghan Trainor (ft. The Pussycat Dolls)

A day will not go by where I do not try and convince someone to listen to this song. ‘Genetics’ is utter exuberant, bubble-gum pop perfection. The sassy lyrics are refreshing and empowering and the warping beat of the song echoes the unavoidably catchy nature of previous Meghan Trainor body empowerment anthem, ‘All about that Bass’. Meghan and The Pussycat Dolls sound incredible and the confidence this track exudes can’t help but make the listener feel slightly happier than they did before they pressed play.

9. Vulnerable – Selena Gomez

Radiating confidence and self-assurance, ‘Vulnerable’ ushers the listener into Selena’s mind, one of peaceful euphoria and soft, thoughtful contemplation. Selena’s voice is enticing and as the song descends into the chorus, as opposed to the habitual EDM beat familiar in Selena songs, it exchanges it for a smooth dreamy mix, shadowing her softly spoken words and completing the track entirely. Definitely one for playing around the pool, if/when we are eventually allowed out of our homes.

10. – I Did Something Bad – Taylor Swift

Reputation era Taylor Swift was possibly one of the most powerful, fearless and badass figures in recent pop history and criminally underrated deepcut, ‘I Did Something Bad’. As petty as it is catchy and endearing. it shows a (bitter and better) Taylor harnessing the heartbreak and hurt of her precious work and totally reimagining the outcome, giving the listener an apathetic psychopathic swift seemingly showing no remorse for her alleged wrongdoings. thunderous stomps of the beat, mixed with roaring synths pull the listener in and out of the song, the lyrics spill over each line as if a reptilian Taylor is hissing them out, entirely consuming you, chewing you up and spitting you out. leaving you reeling from an all bodily encompassing musical experience.

Words by Joe Gardner

Graphics by Georgia Walters

The post 50 Underrated Songs That Will Lift Your Lockdown Mood appeared first on Voir Fashion.