The newest PUMA AW24 collection revolved around the resurrected iconic Mostro – the refashioned 1999 sneaker acting as an inspiration for the whole set of outfits. Mostro found itself recreated in multiple forms, from more traditional, white-yellow-blue ones, with strap closures, to the more avant-garde – spiky, metallic, made of purple mesh, or ankle-length and khaki-coloured to match a military outfit. Regardless of whether we’re talking of the neon-yellow-spiked sneakers or the silver nylon Mostro boots, the shoes were by no means a mere accessory. They were the axis around which the show revolved. 

_{https://www.instagram.com/p/C3AOr_4Nqw7/?hl=en&img_index=1}

Inspired by the futuristic, alien-like form of the spiky sneakers, Desens and McKimm’s collection was based on mostly metallic colours, nylon, vegan leather, and all fabrics shiny. What dominated was the varied, oversized tracksuit sets – some glittering with diamonds, some spaceship-like-silver and metallic, some made of vegan leather, and some sewn out of irresistibly soft, black velvet.

_{https://www.instagram.com/p/C3AOr_4Nqw7/?hl=en&img_index=1}

We also marvelled at leather and red velvet bodysuits, balaclavas, cargo trousers, and windbreaker-inspired, full-length dresses. The wow effect soared thanks to the accessories, including unconventionally shaped, futuristic sunglasses, matching gloves, and cosmic sports bags. The last outfit was the cherry on the Mostro delicious cake, with its white nylon catsuit and diamond-encrusted motorbike helmet. 

_{https://www.instagram.com/p/C3HhjC7OOyy/?hl=en&img_index=3}

It wasn’t just the magic outfits that created the mysterious, other-worldly atmosphere – just look at the stunning makeup done by Isamaya Ffrench! Though basic at first glance, at a closer look you spot the elf-like, pointed fake ears and the glistering black horns attached to models’ foreheads. Could we be more obsessed with those looks? 

_{https://www.instagram.com/p/C3HDLGloa_y/?hl=en&img_index=2}

The show space added to the dynamic, hypnotising aura, and you just couldn’t help immersing yourself in it right after crossing the entrance, with “Welcome To The Amazing Mostro Show” reading above it. The space, reverberating with Eartheater’s electrifying music, was filled with life-size amusement park props – roller coaster, Ferris wheel, and flying swings (with flying Mostro-wearing fake legs!). The spacious interior and high ceilings of Park Avenue Armory, with metal constructions and props in half-light, created a unique atmosphere for an equally mesmerising and innovative collection. 

_{https://www.instagram.com/p/C3IZf9_sTDt/?hl=en&img_index=1}

The celebs who visited the show seemed to be as impressed by the show as we were, taking countless selfies with the enormous, lighted flying swings in the background. Among notable guests were Emily Ratajkowski, Ashley Graham, Davido, Kyle Kuzma, Becky G, and Hari Nef.

_{https://www.instagram.com/p/C3FoV6GtyhK/?hl=en}

However, the key celebrity in PUMA’s Mostro collection is, no doubt, ASAP Rocky, who starred in the uncanny, Alien-like advertising short film, published a few days before the show. With its Ridley Scott inspirations, it already set the cosmic tone for the whole event and whetted our appetites. But we probably hadn’t imagined in our wildest dreams what a breathtaking show PUMA was to offer us. 

Words By Julia Sułkowska 

_{Header Image Credit: @Puma Instagram}

The post Mostro Or Nostromo? PUMA’s Iconic Sneaker Returns At New York Fashion Week In Cosmic Style appeared first on Voir Fashion.

Isamaya Ffrench, the Beauty Curator for Off White, is revolutionising the beauty sector once more with her brand, Isamaya. Isamaya, in cooperation with a recognised artist group, pushes the boundaries of beauty even further, presenting a variety of technical and inventive products to create an inclusive atmosphere for everyone to participate in.

Dominating the look Julia Fox wears a medley of metallic INDUSTRIAL 2.0 pigments, LIPLACQ in RUST and the SPUR STICK lip liner in OUTLAW.

Isamaya has risen as a symbol of refinement and luxury in a society where beauty and self-care are intertwined. With its inventive products, luxury formulas, and devotion to reinventing the beauty scene, this company has captured the hearts of beauty lovers and enthusiasts alike. Isamaya distinguishes itself not only via its visually appealing packaging, but also by its creative formulas that combine cutting-edge technology with nature’s best components.

_{https://www.instagram.com/isamayabeauty/}

_{Written By Alphy Roy}

^{Header Image: @Isamayabeauty Instagram}

The post Isamaya: A Brand That Won’t Let You Think Twice! appeared first on Voir Fashion.