Gucci’s previous collections have taken us to places such as outer space – AW17; to the Street of Harlem – Cruise 2018; now, for SS18 Gucci has taken us into a world of ‘Utopian Fantasy’.

The collection explores the three elements, earth, sea and sky from within this mythical world. From swimming with mermaids, riding on horseback to far away castles, all the way to fishing for planes above the clouds.

This immersive experience is the work of Spanish illustrator, Ignasi Monreal who has collaborated with Gucci to produce the Utopian Fantasy collection. The collection contains limited edition t-shirts and sweatshirts – only 200 T-Shirts and 100 sweatshirts of each design have been produced, all have a dedicated numbered label (1 of 200 etc.).

Launching April 11 at 8am EST on gucci.com.

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The post Gucci Hallucinations appeared first on Voir Fashion.

The Christmas season is upon us, and amongst all the festive campaigns, Gucci’s Gift Giving campaign has us hooked.

Gucci has partnered with Ignasi Monreal, a surrealist artist whose work is digitally created, in a collaboration that has been done in a spectacular way. Exploding onto the fashion scene with his colourful paintings, Monreal is a perfect pairing for Gucci’s eclectic designs, which is shown through the artist’s reinterpretation of the House motifs and products.

Incredible results are produced through the visual takeover, with modern Gucci clothing, Icarus-inspired creatures and compositions, and classic imagery, all supporting the brand’s Gift Giving campaign. Inspired primarily by Greek Mythology, British youth culture and Japanese anime, the artworks mirror Gucci’s creative director Alessandro Michele’s vision.

Ignasi Monreal’s vibrant images are appearing in many areas, from fashion items and the brand’s social media, to illustrations on Gucci’s Milan and New York walls. This fashion house and artist collaboration is certainly not one to miss.

The post Gucci’s and the Surreal appeared first on Voir Fashion.