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3 years ago, by Voir Editorial Team Gucci’s and the Surreal

3 years ago, by Voir Editorial Team

Gucci’s and the Surreal

Discover Gucci’s New Muse, Surrealist Artist Ignasi Monreal

The Christmas season is upon us, and amongst all the festive campaigns, Gucci’s Gift Giving campaign has us hooked.

Gucci has partnered with Ignasi Monreal, a surrealist artist whose work is digitally created, in a collaboration that has been done in a spectacular way. Exploding onto the fashion scene with his colourful paintings, Monreal is a perfect pairing for Gucci’s eclectic designs, which is shown through the artist’s reinterpretation of the House motifs and products.

Incredible results are produced through the visual takeover, with modern Gucci clothing, Icarus-inspired creatures and compositions, and classic imagery, all supporting the brand’s Gift Giving campaign. Inspired primarily by Greek Mythology, British youth culture and Japanese anime, the artworks mirror Gucci’s creative director Alessandro Michele’s vision.

Ignasi Monreal’s vibrant images are appearing in many areas, from fashion items and the brand’s social media, to illustrations on Gucci’s Milan and New York walls. This fashion house and artist collaboration is certainly not one to miss.


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