The lookbook for the upcoming H&M | Moschino collaboration has been released and it’s everything we hoped for!

For the past few months, fans have been begging for a peek behind the curtain of H&M and Jeremy Scott’s design laboratory, wondering about what colours, characters, and prices the collection would sport. Well, they’ve finally drawn the curtain back and revealed their brilliant creations for all the world to see.

The collection is bouncing off the walls with energetic colours and fun characters like a glamourised Minnie Mouse and streetwise Donald Duck. There is no shortage of sequins and gold chains in womenswear, menswear, and even petwear! That’s right, there’s even something for your precious pooch to sport to the dog park.

Scott stated “Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for MOSCHINO, and I want to continue to explore that with this collection.”

What really sells the whole lookbook, styled by Carlyne Cerf de Dudzeele and photographed by Marcus Mam, is the amazing energy the models are giving off. Dilone, Aquaria, Barbie Ferreira, Ami and Aya, and Teddy Quinlivan are captured having the best time being themselves. We even get some voguing from the stunning Mj Rodriguez from POSE (go watch it, it’s THE BEST).

Prices will range from £30 to £300 so there’s no need to save for months for a jacket, just make sure you’re lined up on release day November 8th!

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The post H&M|Moschino Lookbook Has Dropped. appeared first on Voir Fashion.

The giant of retail is set to collaborate with the giant of high fashion, bringing the playful designs of Moschino to the masses through H&M. Jeremy Scott shared the news with Gigi Hadid at the Coachella party last Saturday. His intention behind the collaboration is to connect with more people through fashion and reach more of his fans through the accessibility of H&M.

Scott’s collaboration with Adidas ended in 2017, meaning this new partnership will offer fans a chance to snap up his collections again at a more convenient price point, ranging from approximately £25 to £300.

The collection includes womenswear, menswear and accessories with some extra surprises too. Scott told Vogue “there’s a silver sequinned parka dress,” so needless to say the fun aspect of Moschino will not be compromised by the high street. Reworked denim, drastic crops and athletic evening wear are all rumoured to be making an appearance in the collection, showcasing how humour meets haute couture meets the street.

He said “everything H&M does, it just aligns with me. I am ‘the people’s designer’, after all. That’s a title that’s been bestowed on me; I think because I believe in the democratisation of fashion, and I’ve found many different ways to reach people.”

The campaign encaptures an innovative TV concept merging social and traditional media to create a multi-platform takeover. Scott believes fashion is about communication, It’s how we present ourselves to the world, so social media is another outlet to present our own style and connect fashion brands on a more personal level.

We can’t wait to see how far Moschino will push the boundaries in the world of fast fashion. The H&M x Moschino collection will be available online and in-store from November 8th.

The post High Fashion to the Streets, H&M X Moschino appeared first on Voir Fashion.