The collection includes flattering oversized frames and premium aviators with stylish retro influences.

Shot by photographer Zoë Ghertner, the campaign film follows Chinese actress Ni Ni, wearing stylish vintage inspired frames from the new collection, as she walks the sunny boardwalk of Venice Beach in Los Angeles eating ice cream. There is a feeling of nostalgia and halcyon days as the lens frequently catches the sunlight, evoking the mood of a classic fragrance commercial. We love it!!

See the campaign film here:

Credits: Dwight Hoogendijk and model Stella Lucia photographed by Zoë Ghertner and styled by Jonathan Kaye for Gucci eyewear campaign – Spring/Summer 2018. Art direction by Christopher Simmonds.

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Gucci’s previous collections have taken us to places such as outer space – AW17; to the Street of Harlem – Cruise 2018; now, for SS18 Gucci has taken us into a world of ‘Utopian Fantasy’.

The collection explores the three elements, earth, sea and sky from within this mythical world. From swimming with mermaids, riding on horseback to far away castles, all the way to fishing for planes above the clouds.

This immersive experience is the work of Spanish illustrator, Ignasi Monreal who has collaborated with Gucci to produce the Utopian Fantasy collection. The collection contains limited edition t-shirts and sweatshirts – only 200 T-Shirts and 100 sweatshirts of each design have been produced, all have a dedicated numbered label (1 of 200 etc.).

Launching April 11 at 8am EST on gucci.com.

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NYFW (05 – 16 September)

From flawless furs from VFiles to Sports Luxe from Fenty X Puma; this year’s fashion week exploded on the runways of New York. Philipp Plein had the likes of future who performed ‘Mask Off’ live, whilst Helmut Lang had ‘Prison Bae’ aka Mekhi Lucky model their S/S18 collection.

LFW (15 – 19 September)

The diversity of craftsmanship was in full flow at London this year. At one end of the scale was Gareth Pugh with his emotional film directed by Nick Knight, screened at the Imax London. Moving on with the technological times, Pugh wanted to create something long-lasting and more sustainable than a catwalk show. At the other end, Burberry brought us their signature checks, teamed with injections of strong colour. Maison Margiela dazzled us once again with their deconstructed and “out-there” designs.

MFW (20 – 25 September)

Milan brought us Moschino, Jeremy Scott presented a series of acts that told “the story of Kaia Gerber’s life”. Taking us into a world of tutus, ‘My Little Pony’ and straight-to-the-point expression with spring flowers literally being worn. Jil Sander was your dose of clean and calm fun whereas Gucci sent hearts racing again with big 80’s shoulders and clashing colours. Donatella gave us a tribute to her brother Gianni Versace by delving into the archives and spoiling us with the creator’s legacy.

PFW (25 September – 03 October)

Shape was in big supply at Paris this year with designers such as Lanvin, Saint Laurent, Vivienne Westwood and Balenciaga who played around with the silhouette. Y/Project brought us gravity-defying boots and woollen clashes. Yohji Yamamoto brought the mood down with dark, de-constructed garments, with the models sporting sliced half hats. And on the last day of Paris Fashion week yesterday, Chanel payed tribute to Leonardo da Vinci with it’s water-inspired collection featuring metallic tweeds and sheer capes.

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