This exclusive interview brings together two visionary editors in the fashion industry — Tanja Beljanski (L’Officiela Arabai ) and Jyoti Matoo (Voir Fashion Magazine) — as they discuss the evolution of digital fashion, representation, and the future of the industry.

In a world where fashion media often follows a narrow standard of beauty, Jyoti Matoo is changing the narrative. As the founder of Voir Fashion Magazine, she has created a digital-first platform that celebrates diversity, inclusivity, and empowerment.

In this exclusive interview, Matoo opens up about her journey, the challenges of being a woman entrepreneur, and her vision for the future of fashion.

You can view the Full Interview on the Lofficiela website https://lofficielarabia.com/format/women.php

Check out the incredible Photo Shoot Captured by LoLo Creativ

MUA; Kareem Jacrche MakeUp

Hair ; Danilo Giangreco Hair

Styling Assistant; Camila Morgante

Editorial Assistant; Mia Washbrook

Look 1 Jyoti Wears

Victoria Beckham Double Breasted Tuxedo Jacket In Ivory with matching 

Cropped Tuxedo Trouser In Ivory

Necklace and Bracelet Shirin Uma London Fine Jewellery

Shoes Amina Muaddi Anok MuleBag Jimmy Choo SS25 Bon Bon

Look 2 Jyoti Wears

Nadine Merabi Monica Black Blazer

Nadine Merabi Charlotte Black Trousers

Nadine Merabi Leni Black Waist Coat 

Max Mara Sunglasses Available at Marcolin Eyewear

Black Faux Fur Coat Marciano by Guess 

Leni White Waist Coat Nadine Merabi

Good Skate Wide Leg Jeans Good American

Shoes Jimmy Choo Scarlett Shoe

Picture 2 

Coat Balenciaga Faux fur Coat

Bag Jimmy Choo Leopard-print leather-trimmed pony hair shoulder bag

The post A Conversation Between Two Fashion Magazine Editors appeared first on Voir Fashion.

A crazy strong brand with an even stronger founder and entrepreneur – we interviewed Loretta, the brains behind the brand.

I was really excited to hear your story as it’s very much what Voir fashion is about; bold females that shake up industries.

Just to kick off, you come from a musical background, don’t you?

I spent around 16 years working in live music. That’s what I always used to want to do, so, I started when I was about 16 and just worked my way up from intern to music agent. I always knew I’d work in live music so that was a big passion at the time.

That’s really cool. So, when you were working in live music were you personally performing?

I wasn’t performing. What we did with the music agent is looked after the live careers of artists and bands. So, anything to do with live shows such as booking festivals, gigs and seeing where they would play and building their live career was managed through us.

I know with most entrepreneurial stories, it is about seeing a gap or feeling some sort of frustration. How did you transition into beauty?

I had a friend who was the beauty director at Stylist magazine and we used to go on nights out and I would complain about the hair products available to me, where I had to go and buy them, and just my experiences in general. Then she asked me to write about it and put it into an article for her so I did. It was one of their most read articles so they asked me to contribute as a beauty writer on a freelance basis which I did for two years and that’s how I got into it. I’ve always been passionate about beauty but I just didn’t feel like it was for me and part of my role was to recommend beauty products for the magazine and I struggled. I was putting in products that were just ‘ok’ because I didn’t have anything else to recommend.

At the time, which was about 5 to 7 years ago, a lot of the products I was importing were from the US and back then it used to take around 3 to 4 weeks to arrive. So I really struggled to find products that I thought were great and that’s where the seed was really planted. I remember waiting for a brand like this to come along and I couldn’t understand why there wasn’t anything that was effective for my hair, smelt great, looked great and was cool. It didn’t exist and I couldn’t see it anywhere so that’s when I decided to do it.

That’s funny because when I was researching, I saw one of your comments when you said that you were sick of seeing the same bog-standard pictures on black hair products and you know… it’s all like the same sort of graphics and visuals that you see in all the stores. I thought that was quite an interesting point as well and because the brand is so cool, it’s got a real 90’s flair to it.

So, in terms of taking the shift to do that, that’s quite a jump and quite bold you know because launching a product brand is very expensive… How did you find that process?

Well, I left my big music job and went to another job but then got made redundant almost immediately. I had nothing to do there anyway *laughs* so it was no surprise. I then spent about 6 months looking for another job in music and there were a few things that I could have taken but I realised my heart wasn’t in it and after about 6 months I was like you know what “this is the time to give this a shot!” So, I used some redundancy money, maxed my credit cards, I was unemployed at the time and just went for it. I got it to sample level and then tested it on about 40 to 50 people. This was for the conditioner, as I had just launched it and they all came back saying it was the best conditioner they’d ever tried so that’s when I knew it was time to just go for it.

£ 22

Dizziak Deep Conditioner

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£ 20

Dizziak Hydration Wash

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One thing I definitely did was created the brand before it even existed, I wrote a press release, had the design which I worked on with an artist called ‘Ted’s Draws’ and if someone would ask me “What do you do for a living?”, I would say “Oh I’m just about to launch a beauty brand”. I just spoke it into existence I think *laughs*.  It was so different that when I took it to a PR, they wanted it immediately and then helped me get contacts for Liberty and Cult beauty. For the Liberty meeting, I prepared a week, got a taxi in because I didn’t want to look like I’d been on the tube *Jyoti laughs* and walked into this meeting ready to pitch the hell out of it. They were like “we’re definitely having this product” and I was like Oh! And then I gone within 10 minutes. I didn’t know what to do with myself.

They said they tried it, absolutely loved; the branding, everything. So, they launched it in the front window of the store. I got nothing but yes’ so it just felt like a no brainer, I can’t really describe it any other way. The product was there, everything was there, the branding was there and that had been because of years and years of my life experiences which I feel went into that bottle… tube! Not bottle *laughs*

That’s crazy. It sounds like there’s been some triumph there. But I have to be completely honest when I say I’ve spoken to so many entrepreneurs and I’ve rarely had anyone say to me that they got so many yes’. Did you feel like it happened quite soon, that it went like that for you or was it quite a tough one?

 I don’t feel like it was soon because this was years of writing and experience, and I spent a year working on it before it launched. So, it wasn’t immediate but I didn’t put it out there until I knew it was 100% ready. It was so different that it couldn’t be ignored and ultimately the results spoke for themselves so when people tried it, they were like “Wow! Look at my hair!”

That is so cool. You also had a big year last year. Are you going into Skincare now as well?

Yeah, there were 2 body products that I always wanted. The body conditioner came about because people kept telling me that they were putting the deep conditioner on their skin *laughs* and I was like “don’t do that!” *laughs* and I just kept getting loads of comments like “I wish this was a body butter” or “I wish this was a body cream”. Body lotions traditionally have no fun in them; They take ages to sink in when your cold out of the shower. And there’s either the really expensive ones that you’re rationing so that it can last a long time, or there’s the drug store ones that you put on but it doesn’t really do anything. So, I knew that there was a massive space to upgrade the body lotion experience where it smelt great, hydrated your skin, lasted a long time and sunk in fast.

Same with the body scrub, it would either be the expensive ones or too thick and too coarse, so you’re in there scrubbing for hours. There’s just no joy from that experience and I’ve always loved to scrub. I love it! Like it’s my treatment of choice. I used to go to a spa and love a body scrub so it’s something I wanted to bring to Dizziak formulas.

£ 20

Dizziak Body Conditioner

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£ 24

Dizziak Body Scrub

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That’s really cool. Where do you operate from now? Do you have your own office space or do you still work from home?

I work from different spaces, I’ve got some spots *laughs* around London but I just need my laptop so I can move around.

Another highlight you had last year was Dua Lipa becoming one of your investors. How did that come about?

Well, I knew her management at the time a few years back and I passed some Dizziak over to her and she loved it. That’s when the conversation started a few years back and I guess I just presented it and said “do you want to come in?”. I’d always had her in mind; I thought she was really cool and I loved her strong opinions. She’s London centric but has global appeal. I just thought it would be a really good match, and it has been.

You also won some awards last year! It’s been a big year in which you’ve had quite a lot happen. Would you say that’s been the biggest year so far?

Erm, I don’t know *laughs* I just keep going *laughs* I don’t really stop. When everyone stops at the end of the year and goes through everything, I don’t. *laugh* I never stop so I don’t really see it, I see it as one. Just keep going, keep the energy up and keep moving is one of my moto’s that I kind of live by anyways!

Is there anything that you’ve got coming up in 2023 that you’re allowed to tell us about?

There’s some hair products that will be coming out. The range for Dizziak will always be kept relatively small. I don’t want to be one of these brands that have 30 different products that all do the same sort of thing. I work hard on each formula so they come out when they’re ready and when they’re done. But, there’s definitely a couple that you will see quite soon.

It’s so exciting because there’s so many positive reviews and it seems like as soon as people they get their hands on it, they can’t really live without it. What’s your secret sauce… what sets you apart from your competitors?

I don’t care about profit margin enough, so that’s probably what it is. I spend the money on the ingredients to get the product where it needs to be. I think, if you’re a massive multi-national brand, you’re not going to spend that money. You’re just going to focus on marketing and branding of something that’s kind of average and that will get you sales. I take the hit basically on the cost of it because why else would I do it? I didn’t dream of being a businesswoman, ever! I just wanted to like, I mean I’d do nothing if I.. *laughs* No I’m joking *laughs*. If I know the market is so competitive, then why would I go out there with something average? That wasn’t going to be me.

So branding is the key part, most importantly it’s your formulas and you’re prepared to take whatever it takes?

Yeah, number one, it’s got to be effective and there’s no reason why it can’t also look great! The scent was so important to me as well. I’d grown up having to use products that always had this sort of artificial sickly fruit smell that I cannot bear. So I really wanted something that was fresh, genderless, and that you would never get sick of. It’s been a long, long time for me! *laughs*

Also the branding is just timeless!

That’s what I wanted. I wanted a staple brand that wasn’t going to be the ‘hypiest’ brand out there because I wanted it to be a “you can trust this brand” and you can always come back to it. It will always be there, be the best it can be and not just hype for a couple of years and then go away.

So I know you said you never really set out to be a businesswoman and never had a big entrepreneurial journey in mind but what advice would you give to someone who wants to launch a beauty brand or would want to come into this?

I feel like people need to listen to themselves more and I mean that quite broadly in the sense that you should listen to advice but you really need to have some sort of gut instinct about things, and you need to be able to trust that.

Also, if you’re looking to launch a brand, stop looking at what everyone else is doing because we’re just getting millions and millions of these copycat brands. Find something that actually matters, that’s different, that’s unique. Otherwise, unless you have millions and millions of pounds, you’re just going to be struggling next to other brands for the rest of time. And it is hard work, so essentially listen to yourself, set yourself apart.

It’s been so amazing speaking to you and listening! Thank you so much. To say you never set out this journey, you were clearly naturally always an entrepreneur and destined to be one!

_{Interview By Jyoti Matoo}

The post Interviewing Loretta De Feo: Filling Market Gaps and Breaking Mainstream Conventions with Dizziak appeared first on Voir Fashion.

Beyoncé – ‘I’M THAT GIRL’

Beyoncé’s RENAISSANCE is jam-packed with empowering songs that celebrate girlbosses thriving. ‘I’M THAT GIRL’ is a crucial addition to the soundtrack to your evening with Queen Bee singing “From the top of the morning, I shine/Right through the blinds”. Celebrate your glowing self and each other with this pounding anthem that highlights the importance of self-respect.

Doja Cat – ‘Woman’

Celebrating the divine femininity in women, Doja Cat’s ‘Woman’ is an absolute essential in your Galentine’s Day playlist. Doja praises all women “princess or queen, tomboy or king” and shouts out fellow baddie Rihanna. She frowns upon the societal pressures that pit women against each other singing, “They wanna see us end up like we Regina on Mean Girls”, and instead raises up the ladies around her. Stick this on and groove with the girls.

Saweetie – ‘P.U.S.S.Y. (Powerful, Utopia, Supreme, Sacred, Yummy)’

Saweetie celebrates the power of the pussy that “makes the world go round”. Sensual, silly, and saucy – you and your girlies will love getting down to this track that samples Mtume’s ‘Juicy Fruit’ just like The Notorious B.I.G.’s iconic track ‘Juicy’.

Shygirl – ‘Coochie (a bedtime story)’

Shygirl’s cute and sexy ‘Coochie (a bedtime story)’ is another song that’s a love letter to the pussy. This track isn’t only so fun to dance to but also brings the queer community much-needed representation of sapphic relationships in music. Such a slay from Shygirl and perfect for your playlist.

FKA Twigs – ‘darjeeling’

FKA Twigs is definitely an inclusion that your friends will appreciate. ‘darjeeling’’s dreamy chorus, that takes lyrics from Olive’s iconic ‘You’re Not Alone’, is ideal for reminding your babes that you will always be there for them. With gorgeous vocals from Jorja Smith this track features two amazing female artists we adore.

Tove Lo – ‘No One Dies From Love’

This one’s for all you heartbroken babies out there. It’s a reminder that it’s ok to feel heartbroken but there’s happiness around the corner. Pour your heart out to this electropop banger with your mates and try and get over them girl.

Charli XCX – Vroom Vroom

A bit of an oldie but we couldn’t not include this bad bitch banger in the playlist. With the lyrics, “Bitches on the beaches, lookin’ super cute and freaky/All my friends are princesses, we keep it whipped and creamy”, Charli clearly adores her sexy friends just like we adore ours. This song is all about giving yourself up to hedonism and being naughty and free with your friends. So, “Beep-beep let’s ride”!

Ariana Grande – ‘7 Rings’

Ariana’s an inspiration in ‘7 Rings’ bragging happily about all her riches and lack of need for a partner. Instead of troubling over men she spoils her besties telling us, “Bought matching diamonds for six of my bitches/I’d rather spoil all my friends with my riches”. Girls take note – Galentine’s Day gifts could be a cute idea to show your girlies how much you appreciate them.

Miley Cyrus – ‘Flowers’

Miley knows that no man can treat her as well as she can herself. Her latest single is all about self-care and is absolutely the energy you and the ladies should be practicing this holiday. Buy yourself some flowers (and maybe some chocolates whilst you’re at it), stick this tune on, sing along and you’ll be guaranteed a fun night.

FLO – ‘Cardboard Box’

The modern version of TLC’s ‘No Scrubs’ (also a good contender to soundtrack girl’s night btw). Girl group FLO shine with girl power there’s no question. With an absolute banger of a chorus, you and your mates will want to choreograph your own Y2k-inspired dance routine to this number in the living.

Words By: Molly Sutherland

_{^{Header Image Graphics By Mia Washbrook}}

The post Beyonce, Saweetie, Charli XCX Are Just A Few Queens To Start Off Your Galentine’s Playlist appeared first on Voir Fashion.

Growing up in East London, all she had, and ever needed, was an entrepreneurial mindset and a passion for an industry that would forever in time change her future. Not only as a woman but as a leader. Now a CEO, industry tycoon, and an absolute girl boss, she has transformed a 17-year olds teenage dream into a multi-million fashion empire. This is Conna Walker.

Seemingly overnight, House of CB, her affordable luxury fashion brand, magnified from a small eBay seller to a Hollywood name. Worn and adored by the likes of Beyoncé, J-Lo, and the Kardashian sisters, Conna has gone from strength to strength in building a dynasty that has redefined female fashion.

Starting her journey with nothing but a three-thousand loan in her pocket from her father, a supportive family network, and a drive like no other, once she found her vision there was no holding her back. 10 years on, she has reigned over the fashion industry, soared on social media with 2.8 million followers on the House of CB Instagram, and has earned a rightful place on the Forbes 30 under 30 list. Conna really is the pinnacle of and has no plans to slow down. All driven from sheer tenacity, a killer instinct, and the help from a powerhouse team, she is living the ultimate definition of a dream that was built from the ground up.

“I don’t think University is a key factor for Entrepreneurship, it can of course certainly help, but much of entrepreneurship is based on intuition, learning from failures and a state of mind. It’s more important to just go for it, take a chance, and keep trying whilst still being critical of yourself. I was very lucky to have the support of my parents. I didn’t need to pay rent and lived at home etc. They’re also super entrepreneurial so I was learning from them from a young age.”

Sitting at the heart of House of CB has always been to celebrate the power of women, and Conna is all for it. Knowing what she wants and how to get it is empowering. Being respected is empowering. And being heard is empowering. So, it’s only right that this ethos is reflected through what she loves to do. How have you stayed true to the values of House of CB?

“Having a solid brand story is very important, ours has simply always been about women. We always wanted to design clothes that highlight both your femininity and strength. Every decision we make we ask if it matches our brand values if it doesn’t then we don’t do it. Our style has evolved over ten years, but our core has always been the same which is why I think we have lasted. It’s super important to evolve your product and still stay on brand, which can take some time to learn how to balance!”

10 years of building her bed of gold, it’s no surprise that Conna has experienced every triumph and pitfall. Leaving school at almost 18 years old, not being taken seriously was the ‘welcome to my life’ phrase she got used to putting up with. Now, not only as of the founder of House of CB but also its sister brand Mistress Rocks, men have no influence on her and uses her social media platforms to encourage female leaders. Conna really is the epitome of a businesswoman. The essence of a role model and an absolute boss is not taking shit from a.n.y.o.n.e.What’s your message to women who feel suppressed by men in the industry?

“Listen to your own intuition, make your own decisions, and don’t be afraid to say no. Unfortunately, you will face times where people are sexist, from landlords to bank managers but you have to keep pushing through, prove them wrong. The great thing about having your own company is, for the most part, you get to choose who you work with. So, find a great team that fit your values and work with people who understand your direction.”

Like all things in life, roads to success aren’t always straight. It takes a certain person to turn those failures into wins. And Conna is no armature in learning from setbacks. How have these positively shaped House of CB to be the brand it is today?

“I’ve made so many mistakes! It took me a really long time to ‘perfect’ the brand and have a true understanding of it and my customers. I’ve created products that weren’t on-brand and didn’t sell, I’ve also created products that were too soon for the brand and also didn’t sell, those mistakes made me realize what was working and helped me identify a real brand voice. Making mistakes is great. It’s how you learn, and you shouldn’t be afraid of it. If we don’t try, then we won’t know!”

Taking a leap of faith in an industry that is forever evolving is a risk that many business leaders struggle to take. We are living in an era where being unique and unapologetically different is valued. It’s how we stay on top of our game. So, with much competition and talent out there, what sets House of CB apart?

“I think the main things that differentiate us are our quality, price point, and design. What we are most known for is our quality and honestly, it is really fantastic. Each item takes about 12 weeks to develop to ensure the perfect fit, finish, and cut + we make them last years.”

Embracing the female form and championing women empowerment has forever been a value that Conna cherishes, especially through House of CB. As we progress in the world to create a more accepting and confident generation of women, the way women feel is what truly gives Conna the drive to inspire women through her designs. And it’s a value that needs to be preached. Why is body positivity so crucial for the brand?

“I used to be our fit model for years, so I would try every single item and give feedback on how I wanted it to fit and feel (which I still do in terms of feedback, I just am not the fit model anymore haha). How women feel wearing the items has always been at the core of the brand. If it doesn’t fit well, make you feel good or isn’t top quality then it won’t go through. That’s why they take so long to get right but so worth it in the end.”

For Conna, House of CB has always been about being fashion-forward and to appeal to the modern customer. Booty body cons and figure-hugging corsets have stood at the forefront of House of CB. Now, she is injecting her flare into a new fashion venture. Releasing a range of sultry slip dresses and strapless gowns, what gave you the inspiration to design wedding dresses?

“I used to ‘design’ wedding dresses when I was a kid waiting for my parents to finish work. I never really cared about getting married, but I loved the dresses so much. My mum still has a book of the designs, so it’s always been something I’ve wanted to do. Fast forward and one of my friends was engaged and we went dress shopping and I was horrified by the options and the prices. Bridal gowns are so expensive, often made from not great fabrics and often with less than flattering fits. For a one-time wear dress, it just seemed insane to me so I really wanted to create pieces that are our signature quality, beautiful designs, and affordable – especially for the quality that they are.”

Unpredictability has been the word of the moment. And is a word millions of business leaders have feared over the hardship of the Coronavirus Pandemic. However, the fallback was in no comparison to the power of her comeback. How did you keep yourself and your team motivated?

“We are very fortunate to be in a great place financially as a company, so we took a little break. We didn’t have any new releases for about 2 months and had everyone working from home. Although worrying times, it worked out as a great time for everyone to reset and refresh, myself included, and come back with some great ideas. It was and still is, of course, such an unpredictable time, but I have a solid, talented team who really loves the brand and we’ve come up with some great product introductions this year. It’s important to be easy on yourself and your team at times like this. I think that’s the best way to keep everyone motivated.”

Since the pandemic, everyone’s mental wellbeing has taken a toll. A pandemic in itself. With her signature phrase being ‘everything is figure out-able’, Conna shares her advice on keeping a positive mind and strong self-belief during a time of political and emotional unrest.

“Some days aren’t gonna be great and that’s fine, don’t hold yourself to unrealistic standards, take breaks. Simply do your best, do what you can, and try your hardest (and smartest.) Also try to take the time, where you can, to be re-inspired. One of my favourite sayings is ‘everything is figure out-able’ and I always go back to that when I feel like I can’t figure out how to deal with something.”

QuickFire Questions with Conna:

1. What message lies for you at the heart of House of CB? Women are the fucking best (We preach that!)

2. What are your top three rules to success when building a brand from the ground up? Good products, good brand story, and a cohesive voice. This includes images and aesthetics.

3. Looking back to the start of your career, what defining moment represents how far you have come as a brand?

The neon bandage dresses to what our products look like now. I loved them back then but just seeing the product growth is great.

4. What was your biggest career triumph?

The week Beyoncé wore House of CB every day!

5. What is your personal definition of ‘hustle’? Not giving up, but being realistic, critical, changing direction when you need to. This also applies to everything, not just entrepreneurs.

Truly paving the way for emerged and emerging female bosses, Conna is a voice and an inspiration for those wanting to make a change and to build a brand in what they believe in. Preaching to always believe in yourself and to stand up for what you believe in, Conna radiates determination and gumption that the last few months have stolen from many. But now, we are all standing beside her to make a comeback fiercer than ever before.

In only ten years she turned a 17-year old’s dream into a global phenomenon, and we cannot wait to see what’s in store for the next ten years to come.

Words by Clare Stephenson

Graphics by Georgia Walters

The post House of CB’s Conna Walker Shares her Three Rules to Building a Fashion Powerhouse appeared first on Voir Fashion.

This platinum girl has shown us how to handle a business. Her background: Celine Dion, Whitney Houston, Mariah Carey, and other challenging pop singers that motivate her to be a strong artist. Musician, fashion icon, and writer, this Young girl from Guam has been bringing us several summer hits during her extensive career in the music industry.

After a break post the release of her platinum anthem ́Do it again ́- ft Chris Brown and Tyga, she continues to explode on the networks on the tik tok platform. as one of the most-watched and performed challenges during the quarantine virtualized by Noah Schnapps with five million videos.

With time she intensifies her talent. Along with Electric Feel / Republic, this gorgeous islander recently brought us ́Hot ́, her latest single that has raised the temperature of summer 2020. Produced by Ben Billions and after 18 hours of work, Pia Mia gave us a chicky tune to sings out loud. Her motive- encourage women to say what they feel and think without fear of being judged for expressing their sexuality, emotions, dreams, ideas or fantasies behind the music. Her pop style and high vocals encourage us to repeat their lyrics as her voice is unique, fresh and incomparable, so that without knowing the name of the song we could recognize its authorship. “I like you, I want you, let’s make it Hot”, she says. Not too many twists and turns, a direct and confident tune like her personality. Not to mention more than accompanies the excitement of summer and makes us want to return to last summer with nights of freedom and fun, being ourselves!

Pia Mia- HOT (Official video)

If she wrote it to someone? We do not know. What we are clear about is that this multifaceted girl is not waiting for the time to return from her island to Los Angeles to give us exclusive images and a music video that will surely keep us in a summer mood even in low temperatures.

Do not forget that Pia is a multifaceted girl. Not only does she surprise us with new projects like her single Princess or her collaborations with Theron, YG and Gunna and Carnage in “Don’t get me started”, but she is also a star writer and actress. We have seen her great talent and versatility as an actress in the movie After and she has surprised us in quarantine times with her fictional literary creation: The Princess Diaries: Sand, Glitter & Silicone on which she has been working and has published via Wattpad. You can’t help it! She is and going to stay firm from now on in every artistic space we see. Her confident vibe pressures us to want to know more about her. Her music is strong and her style is sexy and fun. We want her voice to reach as high as her multifaceted talents as an actress and businesswoman.

Whatever you do, don’t stop… you’re keeping ‘it hot, girl! Words by Cami Martinez

Graphics by Georgia Walters

The post Musician, Fashion Icon and Girl Boss: Pia Mia is the ‘It Girl’ of the Moment appeared first on Voir Fashion.