#GAP Archives - Voir Fashion https://www.voirfashion.co.uk Mon, 11 Nov 2024 13:16:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Liquid Leather : Elevate Your Wardrobe with Patent Pieces https://www.voirfashion.co.uk/post/liquid-leather-elevate-your-wardrobe-with-patent-pieces/?utm_source=rss&utm_medium=rss&utm_campaign=liquid-leather-elevate-your-wardrobe-with-patent-pieces Mon, 11 Nov 2024 13:16:00 +0000 https://www.voirfashion.co.uk/?p=94252 Liquid leather, also known as patent leather, is making waves this season with its ultra-glossy, high-fashion appeal. From statement jackets to bold boots, patent leather offers a sleek finish that transforms wardrobe basics into eye-catching pieces. Here’s your complete guide to incorporating these luxurious items, whether you’re aiming for subtle shine or a full patent […]

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Liquid leather, also known as patent leather, is making waves this season with its ultra-glossy, high-fashion appeal. From statement jackets to bold boots, patent leather offers a sleek finish that transforms wardrobe basics into eye-catching pieces.

Here’s your complete guide to incorporating these luxurious items, whether you’re aiming for subtle shine or a full patent ensemble.

1. Patent Leather Jackets : The Statement Layer

A patent leather jacket adds instant polish, lending an edgy, modern look to any outfit. This season’s options range from classic black to vibrant colors and metallics.
• Coach Patent Leather Trench : Known for its refined craftsmanship, Coach’s patent leather trench coat layers beautifully over monochrome outfits, providing a sophisticated high-gloss look.

• Gap Vegan Patent Leather Jacket : For an affordable and eco-friendly

option, this vegan patent jacket from Gap offers a glossy finish with a modern silhouette, perfect for experimenting with the trend.

Style Tip : Pair an oversized patent leather jacket with tailored trousers for a sleek look, or layer it over jeans and a basic tee for a cool, elevated twist on casual wear.

2. Patent Leather Bags : Statement Accessories

A patent bag instantly transforms an outfit with its high-shine finish, ideal for adding a touch of glam to any look. Whether you prefer a structured mini or a bold tote, a patent leather bag is the ultimate chic accessory.

• Prada Runway Patent Leather Shoulder Bag : This bag is a versatile statement piece that pairs well with all-black outfits or alongside neutrals for a sophisticated look.

• Saint Laurent Small Sac Patent Leather Frame Bag: With its sleek frame design, this bag brings a touch of Parisian elegance, ideal for both casual and formal styles.

• Mango Patent Leather Bag: A more budget-friendly option, Mango’s patent bag with a crocodile texture adds flair to understated outfits.

Style Tip : Look for bags with metal accents or chain straps, as these details enhance the glossy effect of the patent leather, making it an effortless choice for both day and night looks.

3. Patent Leather Boots : Head-to-Toe Gloss

Patent boots are a bold choice that bring a futuristic twist to any outfit. From knee-high styles to ankle-length options, patent boots create a sleek and eye- catching look.

• The Row Cyd Patent Leather Boots : These minimalist boots exude luxury and work seamlessly with jeans or skirts, offering a polished finish.

• Mango Patent Leather Heeled Boots : A chic yet affordable option, these high-shine heeled boots pair perfectly with both casual and formal outfits.

• Saint Laurent Lee Pointed Toe Slingback Pumps : For a twist on the boot trend, these pointed-toe slingbacks offer a touch of shine that’s ideal for elevating any ensemble.

Style Tip : Pair patent boots with a coordinating bag or jacket to create a cohesive, high-shine look. For balance, wear with chunky knits or tailored trousers to soften the bold effect.

4. Patent Two-Piece Sets and Coats : Glossy Cohesion

For a head-turning ensemble, opt for a patent leather two-piece set or a long patent coat. These coordinated looks are ideal for fashion-forward individuals ready to make a statement.

• Animal Print Set by Zara : This striking set includes a patent leather coat with notched lapels and a mid-waist skirt, perfect for a bold, cohesive look that transitions from day to night.

• Rowen Rose Patent Leather Trench Coat : This trench coat can be layered over simple outfits or styled with other leather items for a daring, editorial feel.

Style Tip : When wearing a patent set, keep accessories to a minimum to let the glossy finish stand out. A simple belt or understated earrings are enough to complete the look without overwhelming it.

Caring for Patent Leather Pieces

To keep your patent pieces in pristine condition, use a leather cleaner specifically designed for high-gloss finishes. Avoid direct sunlight to prevent discoloration, and polish gently with a soft cloth to maintain that luxurious shine.

Embrace High-Gloss Fashion

With its glossy finish, patent leather is one of the season’s most exciting trends. Whether you’re drawn to statement jackets, sleek bags, or daring two-piece sets, these pieces bring a luxurious edge to any wardrobe. Mix and match different patent items to discover your style, embracing the bold and glossy trend that’s redefining contemporary fashion.

Words by Noa Balou

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]]> The Most Captivating Spring/Summer 2024 Fashion Campaigns This Year https://www.voirfashion.co.uk/post/the-most-captivating-spring-summer-2024-fashion-campaigns-this-year/?utm_source=rss&utm_medium=rss&utm_campaign=the-most-captivating-spring-summer-2024-fashion-campaigns-this-year Fri, 15 Mar 2024 10:56:18 +0000 https://www.voirfashion.co.uk/?p=89203 Introducing a captivating journey through the realms of fashion and style, this article delves into the latest campaigns from some of the industry's most iconic brands. From Gap's celebration of freedom and versatility to Ferragamo's blend of elegance and empowerment, each campaign tells a unique story about individuality and expression. Join us as we explore captivating narratives brought to life by renowned photographers, creative designers, and iconic models that capture the essence of fashion within this year’s upcoming summer.

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]]> Introducing a captivating journey through the realms of fashion and style, this article delves into the latest campaigns from some of the industry’s most iconic brands. From Gap’s celebration of freedom and versatility to Ferragamo’s blend of elegance and empowerment, each campaign tells a unique story about individuality and expression. Join us as we explore captivating narratives brought to life by renowned photographers, creative designers, and iconic models that capture the essence of fashion within this year’s upcoming summer.

Pucci – Immersed In Very Vivva

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Introducing the new Pucci summer fashion campaign, showcasing the latest collection from Camille Miceli and featuring the stunning Vittoria Ceretti as the face of the campaign. Inspired by 70s shapes and patterns, the collection bursts with vibrant blues, purples, and greens evocative of summer skies and lush landscapes. The iconic Vivara print takes centre stage, reimagined as a geometric organic design that ties in elements of the earth. From swimwear to printed dresses, the Vivara print adds a touch of elegance to every outfit. Accessories like ‘yummy shoulder bag’ complement the collection, completing the look with effortless style and sophistication. Get ready to embrace the spirit of summer with Pucci’s latest campaign, embodied by the timeless beauty of Vittoria Ceretti. 

Metallics For Rabanne

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Introducing the new Rabanne summer fashion campaign, showcasing bold silhouettes and metallics that shimmer in gold and silver hues. From short, flowy metallic skirts to cropped tops, the collection exudes radiance. Featuring an iconic 1969 metallic bag, the campaign epitomizes the spirit of effortless glamour. Modelled by the stunning Mona Tougaard, the campaign invites you to embrace the allure of metallics and make a statement with every step. Get ready to shine bright this summer with Rabanne’s latest collection. 

‘Kendall & Friends’ – Tommy Hilfiger

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The new Tommy Hilfiger summer fashion campaign, featuring the iconic Kendall Jenner as the latest addition to the Tommy family. Titled ‘Kendall & Friends’, the campaign captures the essence of classic American style with a modern twist. Photographed by Renell Medrano, the campaign celebrates the brand’s heritage while embracing innovation and budding talent. From reimagined trench coats to versatile polo shirts, the Spring 2024 collection embodies Tommy Hilfiger’s timeless aesthetic with a contemporary edge. 

Classic trench coats are paired with laid-back fabric choices, while denim and sportswear receive an elevated touch in terms of styling. Additionally, stripes are reimaged in endless ways. The timeless polo shirt and polo dress are also reimaged, highlighting their versatility. 

Irina Shayk For Missoni

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The Missoni summer fashion campaign for Spring/Summer 2024, starring the captivating Irina Shayk. The campaign unveils a world of boundless possibilities as Irina is surrounded by mirrors, showcasing the collection’s intricate details from multiple perspectives. Each reflection captures the vibrant colours and patterns of the garments. The interplay of lights accentuates the textures and motifs, juxtaposing tradition with avant-garde elements. With shapes, fabrics, and colours exuding spontaneous sensuality, the campaign embodies the essence of joy within fashion. 

‘Heaven’ By Marc Jacobs

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The Marc Jacobs summer fashion campaign for Spring 2024 titled “Heaven by Marc Jacobs,” seamlessly blends contemporary style with nostalgic charm. Alongside returning musician Ice Spice and Hayley Williams, Solange captivates with her bold fashion statements and individuality.

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Photographed by Zamar Velez, the collection is a vibrant fusion of past and present, with each piece telling its unique story. From denim mini skirts to pastel-coloured printed dresses, the campaign embodies youthful rebellion and carefree confidence, inviting you to embrace your true self with every outfit. 

The New DGEyewear Campaign – Dolce & Gabbana

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Introducing the Dolce & Gabbana’s Summer Fashion Campaign for Spring Summer 2024, captured by renowned photographer Mert Alas and featuring the iconic American singer-songwriter Miley Cyrus and actor-model Matthew Noszka. Set against the backdrop of a Los Angeles studio, the campaign effortlessly embodies the allure of the “morning after,” blending glamour with audacity in a series of captivating images. From the ultra-feminine shapes of the DG Crystal collection adorned with crystals to the bold reinterpretations of the timeless DG Sharped sunglass line, each frame exudes strong personality and elegance. The DG Mirror Logo range offers statement-making style for men, while the DG Sharped unisex sunglass extends the collection’s allure with bold temples and vibrant colour options for a confident expression of individuality. 

‘Bou’ By Ganni

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GANNI unveils its Spring/Summer 2024 campaign, titled “Bou,” featuring Kai-Isaiah Jamal, Peng Chang, and Tess Carter, captured by photographer Charlotte Wales, and styled by Vanessa Reid. Against a muted backdrop, GANNI’s vibrant animal prints take centre stage, complemented by the dainty GANNI Bou bag showcased throughout the campaign. From figure-hugging leopard print dresses to colour-soaked carriers paired with denim jackets, the campaign exudes a playful yet sophisticated aesthetic. Models lounging on rounded beanbags and donning leather knee-length dresses, this captured the essence of GANNI’s unique style. 

The GAP Linen Collection Summer 2024 Campaign

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Gap’s Summer Fashion Campaign for Spring 2024 celebrates the vibrant spirit of fashion, music, and dance, with the Linen Collection serving as the focal point. GRAMMY Award-winning artist Tyla leads the charge, infusing the campaign with her distinctive style and authenticity. The Linen Collection takes centre stage, showcasing Gap’s iconic silhouettes crafted from signature linen for effortless style and comfort. From the Linen Cropped Boyfriend Shirt to the 365 Linen-Blend Trouser, each piece embodies the ethos of free-flowing movement and versatility. Styled with linen and linen-blend items, the campaign emphasises individuality and personal expression, encouraging wearers to embrace their unique style while staying comfortable and chic. 

Ferragamo SS24 Campaign: Embracing Elegance And Empowerment

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In Ferragamo’s Spring-Summer 2024 campaign, elegance intertwines with empowerment in a narrative celebrating femininity and individuality. Led by visionary Maximilian Davis, the campaign stars the ethereal Natalia Vodianova, captured through the lens of Italian artist Vanina Sorrenti. This collection harmonises cultural influences, inter-twining Caribbean laid-back allure with refined Italian simplicity against vibrant backdrops. Accessories, like the azure Hug bag and the modern cage heel, reflect Ferragamo’s blend of tradition and modernity. Natalia Vodianova’s presence embodies Ferragamo’s principles, reflecting empowerment in every image. 

Written By Gabriella Neocleous

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]]> Seen And Heard: GAP’s 2021 Campaign For INDIVIDUALISM https://www.voirfashion.co.uk/post/seen-and-heard-gaps-2021-campaign-for-individualism/?utm_source=rss&utm_medium=rss&utm_campaign=seen-and-heard-gaps-2021-campaign-for-individualism Fri, 10 Sep 2021 13:15:00 +0000 https://www.voirfashion.co.uk/?p=38403 “Choose your words carefully. We all deserve to be seen and heard”, says Nakia Smith in Gap’s Individual FW 21 anthem that was released this week to celebrate INDIVIDUALS who represent the positive impact of being ‘YOU’. The campaign poster frames 11 personalities belonging to different races, gender, age, abilities, and talents who make for catalysts for change.

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]]> “Choose your words carefully. We all deserve to be seen and heard”, says Nakia Smith in Gap’s Individual FW 21 anthem that was released this week to celebrate INDIVIDUALS who represent the positive impact of being ‘YOU’. The campaign poster frames 11 personalities belonging to different races, gender, age, abilities, and talents who make for catalysts for change. 

The campaign spotlights positively energetic cultural shapers ranging from Chloé Zhao, the Oscar award-winning director to Alyssa Carson, a 20-year-old space enthusiast, The Ebinum Brothers, artistic and movement directors, and many more. The pillars of the campaign are set on personalities who are an embodiment of the modern American optimism and are propelling groundbreaking changes in how we represent, listen and show across generations.

Photo Credits: GAP

“Gap continues to amplify the voices of change-making and culture shaping individuals, celebrating who they are and what makes them a true representation of the voices of today. These incredible individuals characterize an optimistic future fueled by creativity, possibility, and unity.”  says Mary Alderete, global head of Gap marketing.

Gap’s heritage is rooted in championing empowerment and optimism that transcends into celebrating individualistic personalities and respect for all. Since 1969, the brand has been at the forefront of launching several campaigns that promote inclusivity and progress. Consequently, capturing the reminiscents from the ’90s, the 2021 campaign has reinvented its Gap essentials to a more effortless style that represents comfort and embracing oneself and has been shot and directed by Seliger and Weber. The duo has been capturing the essence of Gap creatives for years. Each of the campaign videos is focused on “15 minutes of fame” showcasing stories of the chosen individuals in just 15 seconds and each of the ambassadors can be seen sporting pieces from the collection like plaid-button downs, relaxed jeans, hoodies, and transitional outwear. 

Shop The Looks:

Words by Manica Pathak

Photo Credits: GAP

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]]> What You Need To Know About The YeezyxGAP Collaboration. https://www.voirfashion.co.uk/post/what-you-need-to-know-about-the-yeezyxgap-collaboration/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-need-to-know-about-the-yeezyxgap-collaboration Thu, 02 Jul 2020 00:00:00 +0000 http://www.voirfashion.co.uk/what-you-need-to-know-about-the-yeezyxgap-collaboration/ On Thursday the 25th of June Kanye West’s brand Yeezy inked a multi-year deal with Gap. The agreement that is claimed to last for 10 years came as a surprise to many. The deal consists of a co-branded line of apparel to be released in 2021. Yeezy the brand is a fashion collaboration between Kanye […]

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Kanye West and Yeezy shoes
Kanye West and Yeezy shoes

On Thursday the 25th of June Kanye West’s brand Yeezy inked a multi-year deal with Gap. The agreement that is claimed to last for 10 years came as a surprise to many. The deal consists of a co-branded line of apparel to be released in 2021.

Yeezy the brand is a fashion collaboration between Kanye West and Adidas formed in 2013. The brand produces shoes in collaboration with the Adidas brand. The brand also has a separate apparel business under the same name that garnered attention for their monotone coloured sweatshirts, biker shorts and sweatpants. As of 2019, the brand generated around 1.3 billion in revenues and is one of the most influential contemporary fashion brands out there.

GAP is an American worldwide clothing retailer founded in 1969 by Donald Fisher and Doris Fisher. However, what once stood as a symbol of mass-market American heritage is now a struggling empire victim of the Darwinism effect brought by the internet where e-commerce and social media the threat of extinction. This was seen in the year ending the 1st of February report where the brand displayed a 10% drop in sales. Although this was not something they couldn’t recover from, the nail on the cross came in the form of an unpredictable pandemic that affected the entire fashion sector. But for a brand that is primarily distributed through brick and mortar, this led to a closure of 3300 stores and furlough of 80,000 employees not to mention the 43% drop in first-quarter sales as of June.

Kanye West penned letter in Chicago, Yeezy and GAP collaboration Logo
Kanye West penned letter to Chicago, Yeezy and GAP collaboration Logo

Upon further scrutinization, this deal seems to serve both players. The deal is seen to be a saving grace for GAP a company in need of revenue and hype. For the Yeezy brand, it offers a chance of diversification of the Yeezy into a more affordable market, further increasing the customer base of the brand. The New York Times reports that Gap estimates the Yeezy Gap brand will generate $1 billion in annual sales in five years.

The Yeezy Gap apparel will be available in gap stores worldwide and on its website. The collection will consist of apparel for men women and children to be priced at current GAP affordable prices. West hired Nigerian-British designer Mowalola Ogunlesi as creative director.

We look forward to the collaboration of the American contemporary and American heritage brands.

Words by Precious Njoki

Graphics by Sara Carpiniello

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